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Apple stores to be overhauled?

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#1 #Michael


    Neowinian Senior

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Posted 21 May 2014 - 16:36


Apple’s (AAPL) stores have been wildly successful, helping sell millions of iPhones and iPads, but lately momentum has stalled. Former Burberry (BURBY) CEO Angela Ahrendts joined Apple this month as head of retail and online sales and looks to be readying some major changes.

The late Apple CEO Steve Jobs was intimately involved in designing the groundbreaking stores, which eschewed cash registers and check out lines and introduced the genius bar concept. But the design hasn’t changed much since the first store opened almost exactly 13 years ago in a Washington D.C. suburb. And although the stores still generate more revenue per square foot than any other retailer, even Tiffany’s (TIF), some key retailing metrics have stagnated.


Full story at Yahoo finance: http://finance.yahoo...-143555167.html


Not sure if I buy this story or not.