If there’s one thing Apple’s Worldwide Developer Conference (WWDC) makes clear, it’s that Apple loves the programmers who make software for iOS and OS X. Partly, the love is from Apple’s long-standing corporate culture: The term “software evangelist” originated at Apple, and the company spent decades trying to lure (and keep) programmers back when the Mac was a footnote with marketshare in the single digits.
But at the same time, Apple isn’t above pulling the rug out from under its own developers. Overnight, a company or lone programmer can go from having a leading app with rave reviews and decent sales to competing directly with Apple—and that almost never goes well.
In fact, it’s happened so often in Apple’s history that it even has a name: “getting Sherlocked.”
So with OS X Yosemite and iOS 8 just announced at WWDC and heaps of new features unveiled, who’s getting Sherlocked this time?
Who’s getting Sherlocked by Apple now?
Now that Apple has announced key new features in OS X Yosemite and iOS 8, who’s getting Sherlocked this time around? The list is surprisingly long.