The Los Angeles Kings have brought trolling to a whole new level by placing a massive video screen of Will Ferrell shouting "GO KINGS GO!" in New York City.
According to our friends at Deadspin, the video screen is at the corner of 33rd and 7th Avenue; one of the busiest intersections in New York City.
This basically means that Will Ferrell is staring directly into Madison Square Garden and shouting at the New York Rangers.
Here's a look at it: