Expedia EXPE +0.92%, the big online travel site, announced on Wednesday it will begin accepting bitcoin for hotel bookings through its website, becoming the first major travel-agency to take the digital currency. If the reception is good, the company said it expects to bring bitcoin to its other service lines as well.
“This is one of those ideas that seemed to have sprung from three different places all at once,” said Michael Gulmann, Expedia’s vice president of global product, explaining how the company arrived at the decision. The company’s engineers were starting to think about bitcoin, and the company’s product and business developers were as well, he explained. They also were hearing from customers.