(CNN) -- The outrage came hard and fast after a 3-year-old girl badly scarred and wearing an eye patch because of a pit bull attack was apparently asked to leave a KFC restaurant because her appearance upset other customers.
After social media users opened fire on the restaurant, calling for a boycott, the apology from the chain came quickly too.
The company said it will donate $30,000 to assist with the girl's medical bills.
"The entire KFC family is behind Victoria," company spokesman Rick Maynard said.
'Her face is disrupting our customers'
Victoria Wilcher was mauled by three pit bulls a few months ago, causing her to need regular medical treatment. After a doctor's visit last week, grandmother Kelly Mullins took the child to a KFC in Jackson, Mississippi.