That's not the problem, I am ok with building on top of innovations, but the fact that the media doesn't mention healthvault, only healthkit when talking about google fit, or only mentioning how the flat design was started by apple, that is the problem. It's ok to be inspired by something another company does, but to deny you were even just a little bit inspired by another company is wrong. I am not expecting google to say that they were inspired by microsoft maybe even a little bit, but the media should at least mention google taking a few cues from microsoft, just like how they bash microsoft for copying google or apple, or being late to the party, etc
It's not stealing. It's building something that people are used to using. Currently this flat, square ###### is the in thing. Of course EVERYONE will do it.