Maybe that's the way it works for you, but NOT for me. And your claim of factually is false, it is your opinion. You are twisting my words around, as usual. I never said I couldn't see the difference in the store, I prefer making my judgements as if I am watching in my home environment. Here is a concept for you, to each their own. You want to do it your way fine, but try and not impose your way on to others. Give it a try.
Oh, and thanks for acknowledging that you were wrong, oh that's right you didn't, how typical of you.
a LED TV is MUCH brighter than a plasma, even though plasmas got a lot brighter when they got 3D(necessity). as such in a bright showroom LED's can show a better picture because they aren't overpowered by the 50 thousand watts of light in the store. an environment that makes it IMPOSSIBLE to show of the true contrast and true black and dark details on a plasma, while it's perfect to show off a Samsung on it's default setting of brightness 100, Contrast 100, Dynamic Contrast Max and HDMI/LED Black to low.
bring the TV's home, and the Samsung looks like ###### while in a normal living room light the Plasma can really show of where it shines. you next argument is going to be "But then they adjust the LED TV to proper levels and not samsung default levels". yeah well most people never do that, but lets taake the few who do do that. As soon as you start turning down those settings to sensible settings, the weakness of the LED comes out, Uneven backlight and edge bleed terrible color reproduction and without dynamic contrast it's real contrast is terrible.
Turn down the lights in the room for a movie, and the shining quality of the plasma becomes a shining star, while all the faults of the LED only show more as the darker the room is, the more you see the backlight issues and contrast issues.
these aren't subjective opinions, these are facts. it's subjective that some people actually like and prefer the Samsung default picture of black darks and white lights and only details in the mids, color saturation set to grass glows like it's nuclear and human skin glows orange. Some people simply prefer unnatural colors and dynamic contrast. that doesn't change the fact that it's incorrect colors and is terrible PQ, it just means some people like bad and unnatural PQ. Most customers at the store will actually gravitate towards the TV's that are set up with dynamic contrast and overly saturated colors, untill you talk to them and have them look at the tv that's more correctly set, and that at first glance seems bland and grey, have them look at it for a few minutes untill they get used to it, then when they turn to the default setting samsung, they're shocked at how bad it actually looks, especially on "live" show where the faces will look like they're overexposed.