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sony ps4 andrew house mark cerny ps3

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#1 +Audioboxer

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Posted 09 July 2014 - 11:32

 
Sony Computer Entertainment boss Andrew House has spoken of the internal discussions held within PlayStation as it attempted to balance the priorities of a PS4 with beefy technical specifications and a console able to launch at an affordable price point.
 
Speaking during this morning's keynote speech at Develop 2014, attended by Eurogamer, House mentioned the "sleepless nights" he faced as the conflict between the two lay unresolved.
 
"We were balancing priorities and a lot of the philosophy that underpinned PlayStation 4 came from our experiences with PlayStation 3," he explained.
 
"Sometimes these priorities were almost in conflict with each other. We absolutely wanted to build a platform with strong momentum out of the gate and that, from my point of view, necessitated a certain hardware price point and value proposition that could be more than just a niche market from the get-go."
 
But at the same time PlayStation 4 lead architect Mark Cerny - also in attendance this morning - was touring developers and painting a picture of PlayStation 4's user experience and the ease of development it would offer. These were elements Sony wanted to improve on after "bitter and painful experiences on PlayStation 3".
 
"We had to make a call and it was another sleepless one for me," House continued. "I think we have a fantastic hardware procurement and design group that can achieve the economics of a platform over time.
 
"I essentially put a bet that if we went out there with this and made a strong financial commitment upfront, there would be other ways to offset and mitigate that. First and foremost that was ease of development and great experiences, and we would manage the financial implications in some way."
 
Financial implications such as the choice to include a hard drive with PlayStation 4 rather than flash memory or another alternative. It was a billion dollar decision for the company.
 
"Hard drives are expensive, and it's not like you can put half a hard drive in a console," Cerny explained. "The alternative is flash but you can't put much flash memory in it. We went through all the pluses and minuses - many minuses - of not having a hard drive... the conclusion was we needed to include one and it cost a billion dollars."
 
RAM was another issue. "In the early days we were thinking do we need 2GB or do we need 4GB?" Cerny added. The final decision to choose 8GB was, again, "very expensive".
 
House's job was to work out how decisions like this would affect the PlayStation 4 business model for years to come - how it would impact the launch price, but also the console's future price drops and other deals. Choosing expensive technology had "massive implications", House said, but not including such things risked the vision of the platform Sony wanted to built.
 
"Financial issues aside we had to strive for a certain level of experience to get users to embrace a brand new platform," House explained.
 
"Does every player need to play Watch Dogs the way it was intended? If you wanted to save money, unfortunately the answer is yes," Cerny concurred. "Watch Dogs is a title that needed 15GB cached [storage memory], a very fast media like a hard drive to be the game people wanted it to be. [Having a hard drive] was embedded in such a basic level of what developers were thinking of making."
 
The proof of those difficult decisions, however - the 7 million PlayStation 4 consoles Sony has sold to date - is plain to see.

 

 

Source: http://www.eurogamer...ities-and-price

 




#2 OP +Audioboxer

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Posted 09 July 2014 - 18:37

Two video clips of the conference

 

 



#3 Elliot B.

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Posted 09 July 2014 - 19:20

Two video clips of the conference

 

<video snipped>

 

<video snipped>

As I posted in the first video, Mark Cerny always seems to be smiling. It's frustrating but he's very endearing, so it's hard to mind!



#4 trooper11

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Posted 09 July 2014 - 22:00

Building consoles today is a very stressful job. I'm not shocked that Sony was no different in this regard.

There are so many variables to consider and every choice you make is a gamble. Sony hit on most of the right points and it has resulted in a strong launch. Mark Cerny was at the center of those choice and he deserve the praise for getting it right.

#5 ReptileX

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Posted 09 July 2014 - 22:17

I want them to put those sleepless nights into getting more games.



#6 compl3x

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Posted 10 July 2014 - 02:53

I imagine they began to sleep much more soundly when Microsoft kept shooting themselves in the foot during the launch of the One.

 

 

Lucky for Sony they weren't trying to push a new optical disc format like they were with the Blu Ray in the PS3.



#7 Cocoliso

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Posted 10 July 2014 - 03:12

Emmmm, choosing between a hard drive and more memory does not sound like hard choices at all...I mean come on we are talking about next gen consoles. Anyway both consoles are under powered for today's standard let alone for the next 5-7 years so I guess more sleepless nights were needed because looks like you came up short :-)



#8 Torolol

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Posted 10 July 2014 - 03:33

Microsoft now must pay for their enough sleeping time then.



#9 McKay

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Posted 10 July 2014 - 03:57

Emmmm, choosing between a hard drive and more memory does not sound like hard choices at all...I mean come on we are talking about next gen consoles. Anyway both consoles are under powered for today's standard let alone for the next 5-7 years so I guess more sleepless nights were needed because looks like you came up short :-)

 

PC hardware has advanced at an astonishing rate since the launch of the 360. It's not like the past where each gen would rival high-end PC's in the beginning.

 

The PS4 and XB1 would have had to launch with GTX 780 equivalents this gen to have the same effect, and thats a hell of a loss to absorb for consumers. Frankly I dont think Sony could have taken that.



#10 -Razorfold

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Posted 10 July 2014 - 04:09

RAM was another issue. "In the early days we were thinking do we need 2GB or do we need 4GB?" Cerny added. The final decision to choose 8GB was, again, "very expensive".

:rolleyes:

#11 spedanden

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Posted 10 July 2014 - 05:50

:rolleyes:

Are you rolling eyes at the fact that he says it was expensive? He mentioned that the 500GB HDD and 8GB of RAM choices were each ONE BILLION dollar choices.



#12 -Razorfold

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Posted 10 July 2014 - 07:08

Are you rolling eyes at the fact that he says it was expensive? He mentioned that the 500GB HDD and 8GB of RAM choices were each ONE BILLION dollar choices.

In what world do you live in that 8gb ram is expensive? It's pretty much bog standard in even budget computers nowadays.

Especially since these consoles are "supposed" to last at least 5 years, it would have been an utterly retarded idea to go with 4gb. The price difference between 4 and 8gb is so minuscule that I highly doubt it was as expensive as they claim. Same thing goes with the hard-drive, 500gb hardrives aren't expensive at all. Then you're also forgetting that for the first time in history these consoles are profitable from day one. In the past both companies made massive losses for years, but now they aren't anymore.

Stop believing the marketing ###### that these companies put out.

#13 BajiRav

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Posted 10 July 2014 - 08:30

In what world do you live in that 8gb ram is expensive? It's pretty much bog standard in even budget computers nowadays.

Especially since these consoles are "supposed" to last at least 5 years, it would have been an utterly retarded idea to go with 4gb. The price difference between 4 and 8gb is so minuscule that I highly doubt it was as expensive as they claim. Same thing goes with the hard-drive, 500gb hardrives aren't expensive at all. Then you're also forgetting that for the first time in history these consoles are profitable from day one. In the past both companies made massive losses for years, but now they aren't anymore.

Stop believing the marketing ###### that these companies put out.

PS4 uses GDDR5 RAM.



#14 Polonium

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Posted 10 July 2014 - 09:00

In what world do you live in that 8gb ram is expensive? It's pretty much bog standard in even budget computers nowadays.

Especially since these consoles are "supposed" to last at least 5 years, it would have been an utterly retarded idea to go with 4gb. The price difference between 4 and 8gb is so minuscule that I highly doubt it was as expensive as they claim. Same thing goes with the hard-drive, 500gb hardrives aren't expensive at all. Then you're also forgetting that for the first time in history these consoles are profitable from day one. In the past both companies made massive losses for years, but now they aren't anymore.

Stop believing the marketing ###### that these companies put out.

 

I live in the world where custom 8Gb GDDR5 is expensive... Which world do you live in?



#15 -Razorfold

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Posted 10 July 2014 - 09:05

PS4 uses GDDR5 RAM.

And? GDDR5 isn't as expensive as you think it is. When the 580s came out in 2010 it was about $12 a GB, it's been 3 years so I'm sure the prices have gone down and since I'm sure Sony bought it in massive bulk it'll be even cheaper.

If it was as expensive as they claim (same with the hardrives) the consoles won't be profitable. But they are.

My point still stands 8gb ram is bog standard these days and it would have been an incredibly stupid decision for them to go with 2 or even 4. If they wanted to console to last 1 year sure, but they want it to last till 2018 at the very least.

I live in the world where custom 8Gb GDDR5 is expensive... Which world do you live in?


I live in the world of common sense, the one in which a $400 console is PROFITABLE.

Also read my above post, 4 years ago in 2010 GDDR5 was $12 a GB.