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The future of Blackberry... a Square ugly phone


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#1 +macoman

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Posted 09 July 2014 - 00:01

The BlackBerry Passport, the company's upcoming square -- yes, square phone -- is "like the IMAX of productivity," according to the company.

No, that's no typo. BlackBerry is betting its future on a square phone, and the company laid out the reasons why in a blog post this week.

With just 2.6 million phones sold last quarter, most pundits have written off BlackBerry for dead. With developers turning to iOS, Android, and Windows Phone, BlackBerry recently turned to emulated Android apps as one of the pontoons that will keep the company afloat. But an aggressive hardware design will apparently be another option.

The BlackBerry Passport will features a 4.5-inch square screen, with a squished, hardware keyboard tucked below. BlackBerry hasn't yet announced a price or a ship date. It has, however, rolled out the rhetoric.

"Consider how IMAX screens start with a more traditional 16:9 aspect ratio projection for conventional movie trailers and then expand to their true dimensions (and the audience goes, “ooh”)," Matt Young, a blogger writing for BlackBerry, said in a blog post on the BlackBerry site. "The Passport is like the IMAX of productivity, and you don’t have to sacrifice screen real estate, vertically or horizontally."

Young went on to note that the optimal number of characters on a line in a book is 66 characters, versus the 40 usually shown by smartphones. The Passport will apparently show 60, although that could presumably be adjusted by shrinking the text size. And eliminating the rectangular form factor will also eliminate landscape and portrait viewing modes. Architects, writers, and doctors will benefit from the wider screen, he wrote.

It's unclear, however, whether anyone cares enough about a square display to bet their future on a platform with so many problems. And, to boot, it's just plain ugly. Could the Passport be the ticket to BlackBerry's revival? It doesn't look likely.

Source: http://www.pcworld.c...uare-phone.html

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  • C__Data_Users_DefApps_AppData_INTERNETEXPLORER_Temp_Saved Images_blackberry-passport-square-100355256-large.png



#2 Ian William

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Posted 09 July 2014 - 00:09

While it may not be appealing to some, the square design is consistent with modern mobile operating system user interfaces (Microsoft's Windows Phone 8 UI, etc).



#3 HawkMan

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Posted 09 July 2014 - 00:12

While it may not be appealing to some, the square design is consistent with modern mobile operating system user interfaces (Microsoft's Windows Phone 8 UI, etc).

 

uh... what...



#4 Ian William

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Posted 09 July 2014 - 00:15

uh... what...

Sorry, HawkMan.

What I meant was that the hardware design (square, flat, etc) matches the user interface (square, flat, etc) of current mobile operating systems . . .



#5 OP +macoman

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Posted 09 July 2014 - 00:16

Where in hell blackberry think that a square design is actually attractive? I want to meet their industrial design team. Just to laugh hard in their face.

#6 Dot Matrix

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Posted 09 July 2014 - 00:19

What's wrong with square?

 

padd-565x335.jpg



#7 OP +macoman

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Posted 09 July 2014 - 00:19

Sorry, HawkMan.

What I meant was that the hardware design (square, flat, etc) matches the user interface (square, flat, etc) of current mobile operating systems . . .

Even if Microsoft decided to make a square phone to match Windows Phone 8 OS design... It will be the worst idea ever. Not attractive at all and ugly as hell.

#8 OP +macoman

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Posted 09 July 2014 - 00:23

What's wrong with square?

padd-565x335.jpg

That looks like a tablet but don't know exactly what it is but does not look bad at all. You can make any design for a tablet, even square and looks all right. But don't pretend to apply the same idea in a phone. It's just not practical.

#9 RandPC

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Posted 09 July 2014 - 00:26

That looks like a tablet but don't know exactly what it is but does not look bad at all. You can make any design for a tablet, even square and looks all right. But don't pretend to apply the same idea in a phone. It's just not practical.

 


It's an image from Star Trek.



#10 rfirth

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Posted 09 July 2014 - 00:27

Square is fine for a device... unless it's a phone. Phones aren't square because they are supposed to be able to fit in your pocket.



#11 Dot Matrix

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Posted 09 July 2014 - 00:29

That looks like a tablet but don't know exactly what it is but does not look bad at all. You can make any design for a tablet, even square and looks all right. But don't pretend to apply the same idea in a phone. It's just not practical.

What's the difference?



#12 Zlain

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Posted 09 July 2014 - 00:34

People might buy it you know. A tablet with a proper blackberry keyboard might just work. They need to do something different to get noticed and the article on the neowin site got it bang right. Not sure why people criticise the device when not all the specs are released yet. Its not that appealing to me, but I wouldn't call it ugly or hideous either. 



#13 Ian William

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Posted 09 July 2014 - 00:35

Square is fine for a device... unless it's a phone. Phones aren't square because they are supposed to be able to fit in your pocket.

Why couldn't a square phone fit in one's pocket? Obviously the phone shown above couldn't (because of the size), but what if it were smaller?



#14 panacea

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Posted 09 July 2014 - 00:39

Why couldn't a square phone fit in one's pocket? Obviously the phone shown above couldn't (because of the size), but what if it were smaller?

 

 

then you will be wasting a lot of potential space?     pockets are usually not square...      the rectangular design is optimal, and is used for a reason!   not because someone just randomly picked it, like blackberry with this phone!



#15 Zlain

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Posted 09 July 2014 - 00:39

Square is fine for a device... unless it's a phone. Phones aren't square because they are supposed to be able to fit in your pocket.

 

You are completely mistaken. Any phone can be made to have a square screen right now if the manufacturer decided it to be. Lol...Just reduce the vertical height of the current screens...done. Now whether that is practical for usability is a different matter. 





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