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Google to speed up Web with smaller photos

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#1 Hum


    totally wAcKed

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Posted 22 July 2014 - 01:30

Giant photos are slowing the Web down. Google has a plan to make your pages load faster.

The search giant has developed a new kind of image format that promises to shrink the size of Web photos and graphic files down by about 35%. That's a big deal, considering that images are responsible for nearly two-thirds of the size of an average website -- a figure that grew by more than 30% last year, according to the HTTP Archive.

Those old, familiar image formats are the culprits. Next to Flash animations and videos, JPEGs are generally the largest files on Web pages. GIF and PNG files are pretty big too.

To boost load times for websites, Google (GOOGL, Tech30) developed a new image format, called WebP. At its I/O developers conference last month, Google announced that it has converted most of YouTube's thumbnail images to WebP, improving the site's load time by 10%. That may not sound like much, but Google says that alone has saved users a cumulative 140,000 hours each day.


#2 Dot Matrix

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Posted 22 July 2014 - 01:45

Yay! More compressed JPEGs!

#3 McKay


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Posted 22 July 2014 - 01:45

Yay! More compressed JPEGs!


#4 e.worm jimmmy

e.worm jimmmy

    oooh yeah, that's riiight!

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Posted 22 July 2014 - 02:03


WebP is a new image format that provides lossless and lossy compression for images on the web. WebP lossless images are 26% smaller in size compared to PNGs. WebP lossy images are 25-34% smaller in size compared to JPEG images at equivalent SSIM index. WebP supports lossless transparency (also known as alpha channel) with just 22% additional bytes. Transparency is also supported with lossy compression and typically provides 3x smaller file sizes compared to PNG when lossy compression is acceptable for the red/green/blue color channels.



sounds good.   are ALL browsers ready to support it?


edit: no firedox, no IE.      i dont see this being mainstream soon!

personally i am attached to firefox, though i use chrome too, once in a while (well, iron, actually, but it is same engine)

#5 Torolol


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Posted 22 July 2014 - 02:49

sounds good.   are ALL browsers ready to support it?

if the WebP were perceived by most browser vendors having possibility repeating the .GIF fiasco, very likely most of 'em will shy away to add any support for it.