Jump to content



Photo

Yahoo buys app analytics firm Flurry

usa advertising smartphones blogging profits developers

  • Please log in to reply
No replies to this topic

#1 Hum

Hum

    totally wAcKed

  • 63,572 posts
  • Joined: 05-October 03
  • Location: Odder Space
  • OS: Windows XP, 7

Posted 22 July 2014 - 01:45

Yahoo has acquired an app analytics firm, Flurry, to help boost its advertising revenue from smartphones.

Flurry helps app developers analyse data about their users and deliver more personalised ads to them.

Some of Yahoo's rivals have also bought mobile advertising technology firms in an attempt to lure marketers to their apps, as well as generate revenue from ads on other company's apps.

The two firms did not disclose the financial terms of the deal.

However, some reports indicated that Yahoo paid between $200m and $300m (£117m and £ 175m) to acquire Flurry, making it one of Yahoo's biggest acquisitions since it acquired blogging platform Tumblr in 2012.

 

more