"It is game over for Windows Phone
By Mihaita Bamburic
Microsoft, it is time to reconsider your Windows Phone plans. The tiled smartphone operating system's market share came in at a tiny 2.7 percent in Q2 2014, dropping from the 3.8 percent it claimed in the same period of last year. As a result, Windows Phone saw a 28.94 percent decrease year-over-year in market share, caused by low shipments of only 8.0 million units in the second quarter of the year, 0.9 million units less than in Q2 2013 when its shipments were at the 8.9 million units mark.
The data is from a new report issued by research firm Strategy Analytics, which adds "Windows Phone continued to struggle in the United States and China", the first two largest smartphone markets worldwide. There, Kantar Worldpanel ComTech places the platform at 3.8 percent and 0.9 percent market share, respectively. That is lower than in other markets such as Australia, where Windows Phone was able to reach 5.3 percent market in Q2 2014, as well as some parts of Europe.
Windows Phone was not the only smartphone OS to post market share losses in Q2 2014, as iOS also dropped to 11.9 percent from 13.4 percent and BlackBerry followed suit with a decrease in market share to 0.6 percent from 2.4 percent (in the same respective quarters). In Q2 2014, Apple shipped 35.2 million iPhones, 4 million units more than in Q2 2013. BlackBerry, in contrast, shipped just 1.9 million units, which is 3.8 million units less than in the same period of last year when the Canadian maker shipped 5.7 million units.
Practically, Windows Phone is in the same boat as BlackBerry...."
Full article: http://betanews.com/...-windows-phone/
If numbers are correct, WP is taking a dive. IMHO Microsoft needs pricing adjustment fast for their platform amongst various other things. They simply can't afford to play the game Apple is playing.