[UPDATE 2] It has been brought to our attention that in 2008, then-Xbox executive Don Mattrick said: "History has shown us that the first company to reach 10 million in console sales wins the generation battle." This quote was in the context of the Xbox 360 beating PlayStation 3 to 10 million units sold in the United States.[UPDATE] Following the publication of this story, Sony sent out an official release regarding the PS4's 10 million milestone. That figure accounts for worldwide sales as of August 10, and represents the "fastest and strongest" growth in PlayStation hardware in Sony's history."The responses we have received for the PS4 system's unique gameplay experiences powered by the network, along with its vast game portfolio has been phenomenal, and I am absolutely delighted that PS4 was able to reach this commemorative milestone in less than 9 months," SCE CEO Andrew House said. "We're so grateful for the enormous support from PlayStation gamers worldwide, and we look forward to bringing even more exciting content and services in the months ahead."In terms of software sales, Sony has now sold a combined 30 million copies of retail and downloaded PS4 games through the PlayStation Store as of August 10.