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Even Sony doesn’t know why PS4 is selling so well

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#1 Ironman273

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Posted 20 August 2014 - 11:31

Even Sony doesn’t know why PS4 is selling so well
Tuesday, 19th August 2014 12:39 GMT By Dave Owen

At gamescom last week Sony announced that over 10 million PS4 consoles have been sold in the 9 months since launch. It’s a bigger number than anyone anticipated, and even president of Sony’s Worldwide Studios Shuhei Yoshida doesn’t know why it’s doing so well.
 

Shuhei-Yoshida1.jpg

 

“It’s just beyond our imagination. We are so happy. But I for one am a bit nervous because we do not completely understand what’s happening,” said Yoshida in an interview with Eurogamer.

 

He goes on to say that Sony has had marketing people look into this early success, and have found that a lot of PS4 owners did not own a PS3, or any last-gen console at all.

 

“As soon as we see a great sales number, our instinct tells us we should be concerned about future sales, right? Are we exhausting all the core gamers? If we sell this number of units, there are no more consumers we can sell to. That’s a really terrifying prospect,” said Yoshida. “So we want to understand who are these consumers who we do not necessarily consider core gamers, who are purchasing PS4 and why they are doing it and what they are doing with PS4, so we can create a bit more of a positive future, rather than saying, wow, we have sold to every single core gamer. So that’s what we are doing.”

 

In the same interview Yoshida said that although EA Access will not be coming to PS4 now, he will not rule it out for the future. “It’s more a business matter. I’m not directly involved as it’s a third-party relations matter. But I’m sure our third-party guys are talking with EA closely. And also we are listening to consumers as well.”
 

Source: VG24/7

 

Lol.  This article is funny.  Could it be as simple as you gave the right message and released a great console?  Yes, it could be that simple.




#2 +-T-

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Posted 20 August 2014 - 12:07

It is baffling as there aren't that many games worth it at the moment. I think hype just took over after their one upmanship against Microsoft

#3 GotBored

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Posted 20 August 2014 - 12:10

Probably cause it has better specs than the competitors.



#4 spenser.d

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Posted 20 August 2014 - 12:21

Probably cause it has better specs than the competitors.


I suppose that's why the Wii outsold everyone... :rolleyes:

#5 +Majesticmerc

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Posted 20 August 2014 - 12:23

I think it's easy to see a combination of factors:

 

  1. Decent hardware
  2. A very good PR campaign prior and and after the console launch.
  3. Microsoft's PR incompetence.
  4. Lower priced console than the XB1
  5. Sold as a "traditional console" rather than a do-everything entertainment box.
  6. Lack of interest in the WiiU.

Generally I just think that Sony played all their cards right.



#6 GotBored

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Posted 20 August 2014 - 12:42

I suppose that's why the Wii outsold everyone... :rolleyes:

 

The innovative new controls and opening the console market to new genres also helped the Wii.

 

Nothing innovative came from this generation.. (Well at-least until PS4 releases the Virtual reality headset) so all we are left with is which has better specs.



#7 spenser.d

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Posted 20 August 2014 - 13:16

The innovative new controls and opening the console market to new genres also helped the Wii.

 

Nothing innovative came from this generation.. (Well at-least until PS4 releases the Virtual reality headset) so all we are left with is which has better specs.

 

Or, and much more likely, left to who marketed it better and, more importantly, which one was cheaper. There's also a loyalty factor. To think specs has anything to do with it is to ignore plenty of history in the console race.



#8 jasondefaoite

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Posted 20 August 2014 - 13:21

I think it's easy to see a combination of factors:

 

  1. Decent hardware
  2. A very good PR campaign prior and and after the console launch.
  3. Microsoft's PR incompetence.
  4. Lower priced console than the XB1
  5. Sold as a "traditional console" rather than a do-everything entertainment box.
  6. Lack of interest in the WiiU.

Generally I just think that Sony played all their cards right.

 

Exactly.



#9 compl3x

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Posted 20 August 2014 - 14:11

I think it's easy to see a combination of factors:

 

  1. Decent hardware
  2. A very good PR campaign prior and and after the console launch.
  3. Microsoft's PR incompetence.
  4. Lower priced console than the XB1
  5. Sold as a "traditional console" rather than a do-everything entertainment box.
  6. Lack of interest in the WiiU.

Generally I just think that Sony played all their cards right.

 

 

All seem to be likely reasons.



#10 selphj

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Posted 20 August 2014 - 14:23

I think it's easy to see a combination of factors:

 

  1. Decent hardware
  2. A very good PR campaign prior and and after the console launch.
  3. Microsoft's PR incompetence.
  4. Lower priced console than the XB1
  5. Sold as a "traditional console" rather than a do-everything entertainment box.
  6. Lack of interest in the WiiU.

Generally I just think that Sony played all their cards right.

That's it.  They beat Microsoft in their message, price and console.  Nintendo sold millions of Wii's with a gimmick, but users aren't going for gimmicks this gen.  Sony nailed it with the best core console and price.  And granted, I'm generally an MS fan.  I have never owned a Sony console.  But I think it's clear to see what's happening.



#11 +Audioboxer

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Posted 20 August 2014 - 14:29

Because MS fudged their launch by coming across as anti-consumer with poorly thought out DRM, a higher price for a weaker box, and the mandatory bundling of Kinect.

 

Times have changed now but it's going to be hard to catch up.



#12 Jason Stillion

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Posted 20 August 2014 - 14:29

The innovative new controls and opening the console market to new genres also helped the Wii.

 

Nothing innovative came from this generation.. (Well at-least until PS4 releases the Virtual reality headset) so all we are left with is which has better specs.

 

Wii U is a bit innovated, however it did not catch fire like the Wii did. 

 

Lack of game choices, which is just NOW starting to be fixed.

Confusing Wii / Wii U branding advertising (I still don't believe they fixed / learned there lesson). 

It was a gamble but sticking to last generation graphics (however fun game player > poor game with shiny graphics) is a factor for some. 



#13 trooper11

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Posted 20 August 2014 - 14:33

Yeah, I would say its a combo of very smart marketing, a cheaper price at launch, and very good specs.

Out of those three, I think the marketing was a the biggest chunk. Price was huge, but the value of the pr bump Sony got from the gaming media and the online community was even bigger. It created so much positive buzz even before launch. Sony chose the best message and stuck to to it. That pr win has stuck to this day, even as MS made changes people wanted. Sony will still come out ahead because the perception remains and could remain for a long time.

#14 LaP

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Posted 20 August 2014 - 14:38

I think the price was a big factor. Both are now the same price in USA but people started to buy the PS4 and will probably continue to do so until something big happens on the XBox side.

 

Let's be honest while the PS4 library is weaker than the One library there's not really any system sellers on the XBox One side either. Dead Rising 3, Ryse, Forza 5, KI and Titanfall are all good to great games but none of them is really a system seller like Halo or Gears of War.

 

Good games are coming to the PS4 so people still buy it. Honestly The Order looks better and better everytime i see it.

 

Will Halo 5 changes all that? I'm a big Halo fan but honestly i sort of need a break from the serie for a while and i would not be surprised if lot of people feel like me about it.



#15 dead.cell

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Posted 20 August 2014 - 14:49

I think it's easy to see a combination of factors:

 

  1. Decent hardware
  2. A very good PR campaign prior and and after the console launch.
  3. Microsoft's PR incompetence.
  4. Lower priced console than the XB1
  5. Sold as a "traditional console" rather than a do-everything entertainment box.
  6. Lack of interest in the WiiU.

Generally I just think that Sony played all their cards right.

7. Did their homework on release schedules. They knew they were going to dominate in Japan; released to the US and EU first to bolster sales.

 

Definitely paid off, I'd say.