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#1 compl3x

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Posted 23 August 2014 - 12:40

The Entertainment Software Association, best known for its video game rating system, issued its annual "sales, demographic, and usage data" report on Thursday, chock full of statistics about console, PC, and mobile gaming. The numbers are all worth poring over, but this year's report highlights a particular demographic explosion: adult women, whose gaming ranks now more than double the long-sought-after demographic of boys under the age of 18.

 

According to the ESA's measure of 2013 sales, women ages 18 and over now constitute 36 percent of all measured gamers, compared to boys under the age of 18, who represent 17 percent of the total population. This measure shows a further increase from last year's count of 31 percent to 19 percent (and that 2013 measure only counted boys 17 and younger, meaning the total boost may be even bigger this year).

 

While males still hold the total gamer-population lead at 52 percent, that is a drop from last year's count of 55 percent, and the survey's count of "frequent game purchasers" found that men and women split that category neatly in half. The report also notes a giant boost in women gamers over the age of 50, a group that grew 32 percent in 2013.

 

However, the report didn't break down the gender divide in genre preference or software, possibly because the ESA doesn't track sales figures on digital platforms like the iOS App Store and Steam. This also puts its estimation of 2013's top-selling computer games in doubt; the ESA's tally currently counts seven versions of The Sims 3 (including expansion packs) in its top-20 list, which we estimate would change if download figures were included.

 

The report stated that "casual/social game" use jumped up 55 percent in the past year, but again, thanks to a lack of data, readers were left to wonder how much of that was directly impacted by a rising older-woman demographic. To fill in those cracks, a PBS report pointed to an early-August study by mobile advertising company Flurry Analytics, which found that women players spent over 30 percent more money on mobile games via in-app purchases than men.

 

http://arstechnica.c...-under-18-boys/




#2 Hum

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Posted 23 August 2014 - 12:44

they must be stopped from taking over



#3 Enron

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Posted 23 August 2014 - 12:58

What are they counting as a gamer though? Farmville? iPhone games?



#4 dead.cell

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Posted 23 August 2014 - 13:04

Candy Crush?

 

But more seriously, there have been a few games that have absolutely pulled women into gaming. Zelda and Skyrim are a couple that stick out to me, as I know quite a few females who were all up into one or the other, if not both.



#5 Hum

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Posted 23 August 2014 - 13:08

I like playing Kill Your Boyfriend -- tee hee :blush:



#6 ThaCrip

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Posted 23 August 2014 - 13:28

That's hard to believe especially assuming gamer means legitimate PC/PS3/XBox360XBox One/PS4 games and not those generic games out there which i imagine they are counting.

 

because i imagine if they only counted legitimate games i could not say there being more adult women gamers vs under 18 boys.

 

p.s. plus, while i could be wrong, in my estimations those who play video games heavily are in their 20's and younger in general which i imagine favors guys as a whole.



#7 Emn1ty

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Posted 23 August 2014 - 17:05

ld be wrong, in my estimations those who play video games heavily are in their 20's and younger in general which i imagine favors guys as a whole.

 

Not really... the gaming boom in the mid 2000's where all the kids from the 90's were teens are now in their mid-late 20's. Not to mention those who gamed in the 90's in their teens who are now in their 30's. Gaming is no longer a sub 20 thing. In fact I think a large portion of the gaming community sits between 20-26.



#8 Jason Stillion

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Posted 23 August 2014 - 17:37

This stat does include candy crush, and farmville.

 

So the there defining (in terms of there statas) gamer as casual/web to hard care console. 



#9 Emn1ty

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Posted 23 August 2014 - 19:05

Technically still gamers, but not quite the same thing.



#10 Krome

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Posted 23 August 2014 - 19:33

What are they counting as a gamer though? Farmville? iPhone games?

TIC-TAC-TOE :shiftyninja:

lol :p
 



#11 zeke009

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Posted 23 August 2014 - 19:39

The only reason we have a Wii/Wii U in the house is for Mario games, which my wife loves! She's tried the PS3, but wasn't a fan and none of the games interested her. But Mario, I can always count on Mario being a hit with her and us playing to unwind from the day or pass the time.

 

I never see her play games on her iPhone, iPad or PC, just the Wii U. I have to admit, she is pretty good too. Yes, it's only Mario... but she holds her own and we tend to fly through the games repeatedly.



#12 Javik

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Posted 23 August 2014 - 19:46

The more the better. I would like to see more women take up gaming because it's a hell of a lot of fun. And if your girlfriend sits and games with you she doesn't have to complain about you playing too much :p



#13 ReptileX

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Posted 27 August 2014 - 03:57

What are they counting as a gamer though? Farmville? iPhone games?

Pretty much this

 

It's no where near the kind of games, dedicated gamers are playing.



#14 The_Decryptor

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Posted 27 August 2014 - 03:59

What are they counting as a gamer though? Farmville? iPhone games?


They're counting people who play games.

#15 Raa

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Posted 27 August 2014 - 03:59

Pics or it didn't happen.

 

But seriously - sure there probably are more female gamers. Angry Birds still counts as gaming, right? :p