Microsoft is 'coaching' NFL announcers not to call the Surface an iPad

[techbeck]

Microsoft's Surface is the "official tablet" of the NFL, and it's trying to make sure that sportscasters get the message. After it became clear that announcers may not know what the Surface was ? with one announcer referring to it as an "iPad-like tool" ? Microsoft has been working with broadcasters to make sure that mistake doesn't happen again. "It?s true, we have coached up a select few," Microsoft tells Business Insider. "That coaching will continue to ensure our partners are well equipped to discuss Surface when the camera pans to players using the device during games."

 

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http://www.theverge.com/2014/10/13/6968897/microsoft-teaching-nfl-sportscasters-that-a-surface-is-not-an-ipad

[Torolol]

just to show how niche Surface market really is. :woot:

[Max Norris]

just to show how niche Surface market really is. :woot:

Or just how uninformed non-tech people really are. *shrug* Show a random tablet to a non-enthusiast and they probably couldn't identify it either.. probably wouldn't be able to pick out a Nexus or a Tab either.

[Luc2k]

Or just how uninformed non-tech people really are. *shrug* Show a random tablet to a non-enthusiast and they probably couldn't identify it either.. probably wouldn't be able to pick out a Nexus or a Tab either.

Both.

[spenser.d]

Or just how uninformed non-tech people really are. *shrug* Show a random tablet to a non-enthusiast and they probably couldn't identify it either.. probably wouldn't be able to pick out a Nexus or a Tab either.

Yep. What they're doing actually seems smart, rather than just sitting around hoping the iPad brand will die off on it's own.

[Guest]

Ask them if they know what a tablet is first.