What is the mysterious Magic Leap?

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It may have more than a half-billion dollars in the bank and the backing of tech titans like Google, as well as the investors with some of Silicon Valley's deepest pockets.

You've probably never heard of Magic Leap, a startup so secretive they're not even telling the public who is on their team. But they're promising to change the world -- or at least how we experience it.

What's clear is that Magic Leap is working on augmented-reality technology. And they're claiming that the product they're keeping tightly under wraps will trump anything that's been offered by existing companies like Oculus, the virtual-reality company Facebook bought this year for $2 billion.

Magic Leap is making "what we believe will be the most natural and human-friendly wearable computing interface in the world," said CEO Rony Abovitz in a written release from February, when the company secured $50 million in investments.

Now, Google and other major tech investors are preparing to pour $500 million into the Florida-based company, according to tech blog Recode.

"What is remarkable is how well the human body and mind respond when technology respects biology, so truly magical experiences become possible," Abovitz said. "Our technology exists to unlock the creative spark found in all of us."

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