Xbox One sells 1 million in the U.K. Outselling PS4 3 weeks in a row

[vcfan]

Xbox One has smashed the one million sales barrier in the UK, MCV can reveal.

It?s hit this number after out-selling PlayStation 4 for three weeks in a row, UK retailers have told us.

The resurgence in Xbox One sales has come on the back of a number of blockbuster game launches, including Sunset Overdrive, Call of Duty: Advanced Warfare and Halo: The Master Chief Collection.

Microsoft has also bolstered its hardware line with a special White Xbox One and a 1TB Call of Duty-branded machine, while retailers have been running a number of promotions.

?We?re seeing fantastic momentum with Xbox One having sold almost 10 million units to retailers worldwide,? said Xbox UK marketing director Harvey Eagle.

?This momentum is reflected in the UK, particularly over the last three weeks, which is extremely encouraging as we approach the Christmas shopping period. People buy consoles to play the best games, and Xbox One is home to the best games. Halo: The Master Chief Collection is one of the highest rated next-gen console games released, Sunset Overdrive is the highest rated new franchise on any next-gen console and Forza Horizon 2 is the highest rated driving game on any next gen console.

http://www.mcvuk.com/news/read/xbox-one-sells-1m-in-the-uk/0141711

[Polonium]

Didn't the PS4 hit 1 million in the UK back in September? Seems to me that the PS4 has just hit a wall with sales there, everybody that wanted one now has one and the Xbox is just picking up some steam with the price cuts and Xmas round the corner?

 

I'd still imagine the Xbox is getting smashed overall for sales and once Sony reduce prices that small win they've had in the UK will end.

[Hedon]

Didn't the PS4 hit 1 million in the UK back in September? Seems to me that the PS4 has just hit a wall with sales there, everybody that wanted one now has one and the Xbox is just picking up some steam with the price cuts and Xmas round the corner?

 

I'd still imagine the Xbox is getting smashed overall for sales and once Sony reduce prices that small win they've had in the UK will end.

Nah...the Xbox is and has been on the rebound. Performance gap reduced, better line up games, lower price...it just gets better and better...and now the sales keep going up and outpacing the 360 as well. Great news for gamers.

[macrosslover]

Nah...the Xbox is and has been on the rebound. Performance gap reduced, better line up games, lower price...it just gets better and better...and now the sales keep going up and outpacing the 360 as well. Great news for gamers.

true, hopefully all 3 can continue to do well, since Nintendo is doing better too.  I'm glad things happened like they have so far, cause I getz my free games every month now thanks to competition!!!

[sjgore]

There's some fierce competition both sides at the moment in the UK, the PS4 bundle with GTAV and The Last of Us Remastered for ?349 will tempt a lot of people and help sales.

[Polonium]

Nah...the Xbox is and has been on the rebound. Performance gap reduced, better line up games, lower price...it just gets better and better...and now the sales keep going up and outpacing the 360 as well. Great news for gamers.

 

http://www.eurogamer.net/articles/2014-09-09-ps4-passes-1m-sales-mark-in-the-uk

 

Erm... yeah. That's sold through figures as well, not to retailers.

 

The PS4 is still massively in the lead, it's been outselling the Xbox One for around 10 months.

[Ironman273]

http://www.eurogamer.net/articles/2014-09-09-ps4-passes-1m-sales-mark-in-the-uk

 

Erm... yeah. That's sold through figures as well, not to retailers.

 

The PS4 is still massively in the lead, it's been outselling the Xbox One for around 10 months.

The tide has to turn at some point...  :rolleyes:

[The_Observer]

I think the 360 owners are starting to move to XboxOne now that more games are out.

[MorganX]

Are we all going to pretend dropping to $349 edit: isn't "the" primary factor here in the resent sales uptick for XB1? Nothing trumps price.

[HawkMan]

Are we all going to pretend dropping to $349 is "the" primary factor here in the resent sales uptick for XB1? Nothing trumps price.

 

Your post makes no sense, its like you started with a plan to write a double negative and changed our mind halfway through, and now it doesn't make sense.

 

And I think several of the recent game launches have as much to do with it as price, if not more. Pushing 360 gamers to next gen for Cod, AC and now several platform exclusives like Sunset and Halo

[Mr. Gibs]

http://www.eurogamer.net/articles/2014-09-09-ps4-passes-1m-sales-mark-in-the-uk

 

Erm... yeah. That's sold through figures as well, not to retailers.

 

The PS4 is still massively in the lead, it's been outselling the Xbox One for around 10 months.

So because the PS4 got to 1 million 2 months ago, it's suddenly "massively" in the lead.

Sure sure. I mean lets do some simple maths:

PS4 - 1 million sales in 9 months is about 111,111 sales a month.

Xbox - 1 million sales in 11 months is about 90,909 sales a month.

So since two months have gone by since September we can roughly assume that the PS4 is at 1.2 million right now with the xbox at 1 million. That's not massively in the lead...

[MorganX]

Your post makes no sense, its like you started with a plan to write a double negative and changed our mind halfway through, and now it doesn't make sense.

 

And I think several of the recent game launches have as much to do with it as price, if not more. Pushing 360 gamers to next gen for Cod, AC and now several platform exclusives like Sunset and Halo

 

Hard to say until/unless there's a PS4 drop. $349 is pretty cheap. It almost tempted me but I'm not an FPS player. The rest I get on PC. I may buy a PS4 when Hellblade is out but that's eventually coming to PC as is Abe's New & Tasty. If PS4 was $349 I could almost guarantee a buy. At $349, Killer Instinct tempts me regularly. It's price IMO. And if Sony doesn't do something, pricewise, MS is going to have a bountiful Christmas in consoles.

[DrunknMunky Veteran]

Unfortunately undercutting your price is a short term fix to a long term problem.

 

They need to make a profit with X1 and the Xbox hardware eventually. This brings them no closer to that. Still, guess it make a good headline..

[Vandalsquad]

Unfortunately undercutting your price is a short term fix to a long term problem.

 

They need to make a profit with X1 and the Xbox hardware eventually. This brings them no closer to that. Still, guess it make a good headline..

 

Not sure what more you can ask of them monkey, you've continually hammered Microsoft since launch when all they've done is improve their services and games line up 10 fold compared to Sony. Okay we get it Microsoft bombed the launch, price/drm/kinect etc.

 

12 months on we see a system that's cheaper, has better first party games, dropped kinect, more features in a monthly update then Sony drop in a year, better online services, and better exclusives around the corner. (Yes I know personal preference to some)

 

The price cut will soon go global to combat the PS4 in other territories as it continue's to outsell the PS4 in the U.S and U.K until Sony match it or beat it which they just aren't in a position to do for some time. Every console Mircosoft take a $50 hit on they will make up in live, accessories and game sales while they achieve the big picture of denying another sale to Sony. I have faith the accounting teams at Microsoft know what they are doing when it comes to breaking a profit then those on the internet. 

[DrunknMunky Veteran]

Not sure what more you can ask of them monkey, you've continually hammered Microsoft since launch when all they've done is improve their services and games line up 10 fold compared to Sony. Okay we get it Microsoft bombed the launch, price/drm/kinect etc.

 

12 months on we see a system that's cheaper, has better first party games, dropped kinect, more features in a monthly update then Sony drop in a year, better online services, and better exclusives around the corner. (Yes I know personal preference to some)

 

The price cut will soon go global to combat the PS4 in other territories as it continue's to outsell the PS4 in the U.S and U.K until Sony match it or beat it which they just aren't in a position to do for some time. Every console Mircosoft take a $50 hit on they will make up in live, accessories and game sales while they achieve the big picture of denying another sale to Sony. I have faith the accounting teams at Microsoft know what they are doing when it comes to breaking a profit then those on the internet. 

 

As you said, all subjective. I don't disagree it has good games in the last few months, and I fully expect them to sell better in Nov/Dec too. You could also argue that the PS4 OS doesn't need as much fixing as the X1's did as it wasn't back peddaling on so many features from the original vision.

 

The price cuts are good for consumers yet to get on board. Again, no denying that. But the PS4 sells at RRP more than the competition, who has had to cut their RRP by ~40% to meet it/pass it. They've already taken a $100 hit on each Kinect, now they're giving the games or hardware away (which ever way you want to look at it). Focusing on just selling more and doing it at all costs to get there is not a good stratedy. Heck, drop the console to $100 and you'll sell millions in 1 day. See where it gets you.

 

Under cutting Sony is a good stratedy in the sense that it puts them under pressure as they're unable to match it. Tbh that's been the same story since the 360 launched and it won't change until Sony's other departments pull together. God knows when that will happen. But I think you over estimate how much MS can claw back from software etc. XBL is the money maker for pure profit, but the game license is only $5 or so IIRC. You'd have to have a crazy attach rate to make up for the $100/200 cuts they've made to sell the consoles over the same period. Accessories make little to any profit for each company. The fraction they do make from them is negligible to the overall picture, particularly when you have to compete with third party. That's why they have exclusive windows to only have their own devices work.

 

Also, it's Munky :p

[Polonium]

So because the PS4 got to 1 million 2 months ago, it's suddenly "massively" in the lead.

Sure sure. I mean lets do some simple maths:

PS4 - 1 million sales in 9 months is about 111,111 sales a month.

Xbox - 1 million sales in 11 months is about 90,909 sales a month.

So since two months have gone by since September we can roughly assume that the PS4 is at 1.2 million right now with the xbox at 1 million. That's not massively in the lead...

 

 

It's outselling the Xbone 2:1, and at one point was 3:1.

 

It's massively in the lead. To think otherwise is a little silly.

[George P Global Moderator]

I'm willing to bet that they are still making money on the hardware even at $350, which, btw, isn't the price for it everywhere. I still see it at ?399 here in my country. Anyways, the nature of the hardware in both will allow them to shrink faster and make more money faster.

[Skiver Veteran]

I seem to remember that MS announced that at the original price allowed them to make a profit (no idea how big or small that was) so any price cut has either taken them to a smaller profit or into the world of a loss. However isn't that typical of launch consoles, they tend to be sold at a loss with software being where the real money is made.

However I also believe that Sony were not making a profit at all on the PS4, again as said above this is normal but if they are to make any price cuts its going to hurt them that little bit more.

[Hedon]

Hard to say until/unless there's a PS4 drop. $349 is pretty cheap. It almost tempted me but I'm not an FPS player. The rest I get on PC. I may buy a PS4 when Hellblade is out but that's eventually coming to PC as is Abe's New & Tasty. If PS4 was $349 I could almost guarantee a buy. At $349, Killer Instinct tempts me regularly. It's price IMO. And if Sony doesn't do something, pricewise, MS is going to have a bountiful Christmas in consoles.

 

What does FPS have to do with the Xbox? 

 

Unfortunately undercutting your price is a short term fix to a long term problem.

 

They need to make a profit with X1 and the Xbox hardware eventually. This brings them no closer to that. Still, guess it make a good headline..

 

Undercutting price is a long term fix to a long term problem. However, since this is "technically" a limited time price cut, I expect their sales to decline again if they go back to the original pricing.

 

As you said, all subjective. I don't disagree it has good games in the last few months, and I fully expect them to sell better in Nov/Dec too. You could also argue that the PS4 OS doesn't need as much fixing as the X1's did as it wasn't back peddaling on so many features from the original vision.

 

The price cuts are good for consumers yet to get on board. Again, no denying that. But the PS4 sells at RRP more than the competition, who has had to cut their RRP by ~40% to meet it/pass it. They've already taken a $100 hit on each Kinect, now they're giving the games or hardware away (which ever way you want to look at it). Focusing on just selling more and doing it at all costs to get there is not a good stratedy. Heck, drop the console to $100 and you'll sell millions in 1 day. See where it gets you.

 

Under cutting Sony is a good stratedy in the sense that it puts them under pressure as they're unable to match it. Tbh that's been the same story since the 360 launched and it won't change until Sony's other departments pull together. God knows when that will happen. But I think you over estimate how much MS can claw back from software etc. XBL is the money maker for pure profit, but the game license is only $5 or so IIRC. You'd have to have a crazy attach rate to make up for the $100/200 cuts they've made to sell the consoles over the same period. Accessories make little to any profit for each company. The fraction they do make from them is negligible to the overall picture, particularly when you have to compete with third party. That's why they have exclusive windows to only have their own devices work.

 

Also, it's Munky :p

 

You could argue that the PS4 UI didn't need as much "fixing", but nor did the X1. They both needed "features", not "fixing". The PS4 has stood in updates still in comparison. Most of the features added to the Xbox One over the past year were features that were never on the Xbox One to begin with. However, the good news is that they have listened to the gamers and did add most of the missing features. Part of being an early adopter, that is for sure.

 

The smart move that MS made was to undercut Sony. MS needed to be more competitive. And as we all know, the money is in the software, not the hardware. MS wasn't going to sell more software unless they had more hardware out there. They have the software in droves, but less machines to put the games on. Developers were more hesitant to put games out on the machines with a smaller user base. Not to mention, removing the Kinect requirements, freeing up resources for developers to make more lavish games. With all the added features over the year, the added performance, the improved sales, the stellar line up of exclusive games, the excellent multiplatform games, lower price, and complete focus on games games games has put the Xbox back in a great spot.

 

Its nothing but win for the consumer, and as can be seen by the recent sales improvements, it's working.

[DrunknMunky Veteran]

I seem to remember that MS announced that at the original price allowed them to make a profit (no idea how big or small that was) so any price cut has either taken them to a smaller profit or into the world of a loss. However isn't that typical of launch consoles, they tend to be sold at a loss with software being where the real money is made.

However I also believe that Sony were not making a profit at all on the PS4, again as said above this is normal but if they are to make any price cuts its going to hurt them that little bit more.

 

The Xbox One made a profit when it included the Kinect. We aren't sure if that's the case when they removed it. But in the UK for example you can buy a bundle with 5 games for ?350, so even averaging ?20 for them (most are >?25 individually), and you're giving away the hardware at prices way below the profit margin for the first year. Even if these consoles are made up of mobile internals, there's no way they have covered the costs of R&D, manufacturing and everything else to go with it at this point. MS are digging deeper into the red to get back in the game like they always have. 13 years on and they've still not made money out of this venture.

 

IIRC Sony said they made profit with one game / PS+ sub. It's been in profit for a few months without those now though.

 

But this is my point I made last week. The idea was to move away from the model of sell consoles cheaper and make it back elsewhere. They decided it "didn't work" and they would only sell the hardware for cost or profit. That's why we're stuck with the crap hardware in them, and then they decided the stratedy doesn't work 6 months later.

 

Undercutting price is a long term fix to a long term problem. However, since this is "technically" a limited time price cut, I expect their sales to decline again if they go back to the original pricing.

 

 

You could argue that the PS4 UI didn't need as much "fixing", but nor did the X1. They both needed "features", not "fixing". The PS4 has stood in updates still in comparison. Most of the features added to the Xbox One over the past year were features that were never on the Xbox One to begin with. However, the good news is that they have listened to the gamers and did add most of the missing features. Part of being an early adopter, that is for sure.

 

The smart move that MS made was to undercut Sony. MS needed to be more competitive. And as we all know, the money is in the software, not the hardware. MS wasn't going to sell more software unless they had more hardware out there. They have the software in droves, but less machines to put the games on. Developers were more hesitant to put games out on the machines with a smaller user base. Not to mention, removing the Kinect requirements, freeing up resources for developers to make more lavish games. With all the added features over the year, the added performance, the improved sales, the stellar line up of exclusive games, the excellent multiplatform games, lower price, and complete focus on games games games has put the Xbox back in a great spot.

 

Its nothing but win for the consumer, and as can be seen by the recent sales improvements, it's working.

 

See above for undercutting being a fix. It's not, and it never has been. Even the 360 which had a near flawless sale history, eventually saw the PS3 catch up and even the figures, all the time it was recovering from the disaster launch. That alone shows that undercutting doesn't work.

 

And fat chance of it being a limited time price cut. The price has bombed month after month in the UK.

 

I do agree that any console has to go through the chicken and egg phase of, nobody buys the expensive hardware because there's no games to justify the price tag. But one console seems to be doubling the competition's sales and in most people's opinions it "has no games". It's had all the same multi-plat games and more that the X1 did, and it's about to release even more at the start of next year. So it's not necessary to throw away money on hardware to increase sales. Make an attractive product and people will buy it regardless.

[Hedon]

The Xbox One made a profit when it included the Kinect. We aren't sure if that's the case when they removed it. But in the UK for example you can buy a bundle with 5 games for ?350, so even averaging ?20 for them (most are >?25 individually), and you're giving away the hardware at prices way below the profit margin for the first year. Even if these consoles are made up of mobile internals, there's no way they have covered the costs of R&D, manufacturing and everything else to go with it at this point. MS are digging deeper into the red to get back in the game like they always have. 13 years on and they've still not made money out of this venture.

 

IIRC Sony said they made profit with one game / PS+ sub. It's been in profit for a few months without those now though.

 

But this is my point I made last week. The idea was to move away from the model of sell consoles cheaper and make it back elsewhere. They decided it "didn't work" and they would only sell the hardware for cost or profit. That's why we're stuck with the crap hardware in them, and then they decided the stratedy doesn't work 6 months later.

 

 

See above for undercutting being a fix. It's not, and it never has been. Even the 360 which had a near flawless sale history, eventually saw the PS3 catch up and even the figures, all the time it was recovering from the disaster launch. That alone shows that undercutting doesn't work.

 

And fat chance of it being a limited time price cut. The price has bombed month after month in the UK.

 

I do agree that any console has to go through the chicken and egg phase of, nobody buys the expensive hardware because there's no games to justify the price tag. But one console seems to be doubling the competition's sales and in most people's opinions it "has no games". It's had all the same multi-plat games and more that the X1 did, and it's about to release even more at the start of next year. So it's not necessary to throw away money on hardware to increase sales. Make an attractive product and people will buy it regardless.

Undercutting is a fix. In fact, the PS3 proves just that. Sales tanked when it was being sold at $600. Thanks to drastic price cut measure to match/meet the competition (and in some cases undercutting with bundled software), it was a long term fix for what would have been a failure if they had kept the price so high and didn't take a loss.  It's been proven time and time again, and even Sony and MS have stated that they have a goal to get the consoles to a "sweet spot" pricing, which continues the long term success. These are just the facts as stated by the companies. Clearly undercutting is the way to go, and it is already showing again this gen.

[DrunknMunky Veteran]

Undercutting is a fix. In fact, the PS3 proves just that. Sales tanked when it was being sold at $600. Thanks to drastic price cut measure to match/meet the competition (and in some cases undercutting with bundled software), it was a long term fix for what would have been a failure if they had kept the price so high and didn't take a loss.  It's been proven time and time again, and even Sony and MS have stated that they have a goal to get the consoles to a "sweet spot" pricing, which continues the long term success. These are just the facts as stated by the companies. Clearly undercutting is the way to go, and it is already showing again this gen.

 

So it's a fix and the proof is that Sony are a sinking ship in just about every electronic category there is, including the PS3? Where straight out of the box they lost, what, $400 or something for the BR drives?

 

https://www.neowin.net/forum/topic/1211637-sony-expects-additional-200-million-fiscal-year-loss/

 

https://www.neowin.net/forum/topic/1209711-sony-to-sell-off-all-95-million-shares-of-square-enix-stock/

 

:huh:

[Hedon]

So it's a fix and the proof is that Sony are a sinking ship in just about every electronic category there is, including the PS3? Where straight out of the box they lost, what, $400 or something for the BR drives?

 

:huh:

 

PS3 went profitable 4 years ago. Like most hardware at the start, it begins as a loss leader for the sake of software sales and market saturation.

 

http://www.edge-online.com/news/sony-ps3-now-profitable/

 

Competition is a great thing, and it benefits the most important person...the consumer.

[DrunknMunky Veteran]

PS3 went profitable 4 years ago. Like most hardware at the start, it begins as a loss leader for the sake of software sales and market saturation.

 

http://www.edge-online.com/news/sony-ps3-now-profitable/

 

Competition is a great thing, and it benefits the most important person...the consumer.

 

Added to my post with Sony's "fixed" financials.

[Hedon]

Added to my post with Sony's "fixed" financials.