South Dakota's 'Don't Jerk and Drive' Campaign Rubs People the Wrong Way

[vcfan]

If you thought "Don't Jerk and Drive" was less about sharply turning your steering wheel and more about fulfilling personal urges while on the road, you're not alone (pun!).

South Dakota's attempt to reach out to young men (oh man) who tend to overcorrect by jerking the wheel when they hit icy patches?causing car accidents?had more than a few state residents clutching their pearls. In response, officials pulled the campaign from TV.

"I decided to pull the ad," Trevor Jones, secretary of the Department of Public Safety, said in a statement. "This is an important safety message, and I don't want this innuendo to distract from our goal to save lives on the road."

http://www.adweek.com/adfreak/south-dakotas-dont-jerk-and-drive-campaign-rubs-people-wrong-way-161951

[Semtex]

:woot: :laugh:

[+Warwagon MVC]

Don't Jerk and drive! AMAZING!

[The Evil Overlord]

Lol I had the wrong idea too

[DocM]

Let your significant other do the jerking, or whatever ;)

[JustGeorge]

The only over correction I've experienced, jerking and driving is when my hand slipped, flew up and hit me square in the forehead. You see, I felt myself slipping and I over corrected by squeezing harder. This in fact accelerated the slip and thus, causing an accident. 

 

One could make a money hand over fist teaching others how to avoid this.

[Hum]

I don't think I've gone all the way behind the wheel.