Microsoft's Surface sales are on the upswing once again


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After a very slow start, Microsoft's Surface finally seems to be hitting its stride. The company made $713 million from Surface sales last quarter, a 44 percent jump over last year, according to its latest earnings report. And yes, it's attributing much of that to the Surface Pro 3, which also saw strong sales during the previous quarter. While any bump is good, it's easy for Microsoft to report revenue growth when it's starting from a low point. Apple sold around $9 billion worth of iPads during the last quarter, for comparison. It's also worth noting that the company's third quarter doesn't include sales of the new Surface 3, which doesn't ship until next month. It'll be interesting to see if that model ends up helping its Pro sibling come next quarter. Before the Surface Pro 3, Microsoft's Surface sales weren't exactly pretty -- at one point it had to write off nearly $900 million in unsold units.

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Source:

http://www.engadget.com/2015/04/23/microsoft-q3-2015-earnings/

Microsoft

Edited by zhangm
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  • 2 weeks later...

With the launch of the Surface 3 I can't work out why on earth we have people who compare it to the iPad - it isn't an iPad 'replacement', it is a laptop replacement that brings together the best aspects of the tablet and laptop all into a single device so if anything Microsoft is competing against the various hybrid devices by HP, Dell and Lenovo. As for the Surface 3 itself, given the move to x86 for the low end should mean higher sales as people will be able to keep running the win32 applications they like whilst being able to move forward in Windows 10 with the Microsoft Store online being able to sell universal applications as well as traditional win32 applications that sit within a App-V container which avoids having the mess resulting from the various win32 installers.

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