MS to cut price of XBOX in USA


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Microsoft has a press conference scheduled for May 20, the first night of the Electronic Entertainment Expo in Los Angeles, the game industry's most important event of the year. The price cut will be announced then, the sources said.

Microsoft released the $299 Xbox on Nov. 15, and industry analysts and executives have estimated it had sold about 2 million units in the United States through March 31.

While that was considered a relatively strong debut, the console has not fared as well in Japan and Europe. Microsoft also still trails Sony by 10-to-1 in terms of the total number of its game consoles in the market.

That's a key measure. Microsoft's strategy has been to take a loss on the Xbox machine but make money on related game sales, and a bigger "installed base" of game consoles means a bigger potential market for games.

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Uhh... Yay? I expected this after the bombing sales... I think good 'ol Billy's not gonna be a happy camper with his lovely hardware....

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