Techno_Funky Posted August 4, 2005 Share Posted August 4, 2005 Adidas said Wednesday it will buy shoemaker Reebok for $3.8 billion, giving the company about 20 percent of the U.S. market. By combining Adidas' popularity in Europe among soccer and athletics fans with Reebok's appeal to U.S. fans of basketball and football, the architects of the sportswear and athletic gear deal hope to create a more muscular rival to world leader Nike. Adidas-Salomon AG's purchase of Reebok International Ltd. for $59 a share combines two major brands with links to both athletics and lifestyle. That was a healthy 34 percent premium over Reebok's closing price Tuesday. While Nike Inc. still has the clout to stay on top, it will face a fiercer challenge from a company that will combine their strengths to grab more market share and gain access to bigger markets. "Adidas-Reebok will make inroads against Nike by presenting a stronger fashion brand, which will also gain wider support and endorsement deals," said Faith Hope Consolo of Prudential Douglas Elliman. "When they present this united brand, they will have the luster to get more endorsements from high-profile athletes." "Separately they had a very small niche, but together Adidas and Reebok will have a global presence to compete one-on-one with Nike," she said. At the same time, neither company is forfeiting their own brands. Adidas Chairman and CEO Herbert Hainer said the brands would stay separate but complement each other - a move that is likely to help them in their competition with Nike. Source and Article Continuation:Forbes.com Link to comment Share on other sites More sharing options...
imtoomuch Posted August 4, 2005 Share Posted August 4, 2005 Ew. I guess I'll never buy Rebooks then. Although, I've only worn Nike sneakers for the past 5+ years. Link to comment Share on other sites More sharing options...
Boffa Jones Veteran Posted August 4, 2005 Veteran Share Posted August 4, 2005 And another one bites the dust... I wait for nike to buy them. All the same anyways. Buy Blackspot Sneakers! Link to comment Share on other sites More sharing options...
Valerus Posted August 4, 2005 Share Posted August 4, 2005 *yawn*. :) Link to comment Share on other sites More sharing options...
drshdw Posted August 4, 2005 Share Posted August 4, 2005 I'll stick to Nike and it's third world shoes. :whistle: Link to comment Share on other sites More sharing options...
giga Veteran Posted August 4, 2005 Veteran Share Posted August 4, 2005 Go Adidas. :yes: Link to comment Share on other sites More sharing options...
emo Posted August 4, 2005 Share Posted August 4, 2005 Go Adidas! and anything else German! Link to comment Share on other sites More sharing options...
TheTerminator Posted August 4, 2005 Share Posted August 4, 2005 Adidas pwns. Link to comment Share on other sites More sharing options...
Koolslacker Posted August 4, 2005 Share Posted August 4, 2005 Good for Adidas. I always worn Nike, but I am thinking about going with New Balance. Link to comment Share on other sites More sharing options...
sdb815 Posted August 4, 2005 Share Posted August 4, 2005 Shelltoes rule. :cool: Link to comment Share on other sites More sharing options...
GhostShell Posted August 4, 2005 Share Posted August 4, 2005 Go Adidas. :yes: 586324671[/snapback] Right on! (Y) Link to comment Share on other sites More sharing options...
Chris Allen Veteran Posted August 4, 2005 Veteran Share Posted August 4, 2005 I wonder how that will effect Reebok's entry into the hockey equiptment market. Interesting. Link to comment Share on other sites More sharing options...
Alan Zeino Posted August 15, 2005 Share Posted August 15, 2005 well, adidas has the better classic appeal. I dont really buy nike anymore jsut because adidas classic clothing is cooooooool Link to comment Share on other sites More sharing options...
MartiMcFly Posted August 15, 2005 Share Posted August 15, 2005 :) Adidas was always the best. Adeedas :) Link to comment Share on other sites More sharing options...
Dark Ride Posted August 15, 2005 Share Posted August 15, 2005 Adidas & Reebok are my favorite brands.Basicly 90% of my clothes are Reebok and Adidas. Recent clothes I bought include a Reebok sweatshirt, a Reebok t-shirt and a pair of Adidas shoes :yes: I'm known for always wearing Reebok shirts, although they are all completely different. Go Adidas & Reebok (Y) Link to comment Share on other sites More sharing options...
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