For Intel, home is where the VIIV is

[Soham]

The Santa Clara, Calif.-based chip giant is expected to unfurl a new branding campaign on Wednesday aimed at making it easier for home consumers to identify PCs geared for recording TV shows or playing music. The campaign will revolve around PCs with the VIIV sticker.

The VIIV sticker, similar in function to the Centrino sticker found on Intel-powered mobile notebooks, will essentially inform consumers that processor, chipset and software found on a particular PC have been tested together and can perform distinct tasks, such as recording TV shows, without much of a hitch, according to sources.

The difference is that the Centrino sticker indicates that the PC in question includes an Intel processor, an Intel chipset and a Wi-Fi receiver tested and/or manufactured by the company. The VIIV sticker indicates that the PC contains an Intel processor, a chipset and a software stack for performing specific functions. In the past year or so, Intel has increasingly promoted its own homegrown software for entertainment tasks.

Historically, in this sort of marketing campaign, Intel gives marketing funds to computer makers that put the appropriate sticker on their PCs.

Ideally, the company hopes to use the campaign to get consumers to start considering PCs as a central part of their home entertainment experience, said Eric Kim, Intel's chief marketing officer. Kim laid out the general outlines of the strategy, but did not state the brand. Other sources close to the company, however, did state the name.

source

The VIIV sticker, similar in function to the Centrino sticker found on Intel-powered mobile notebooks

why not call it centrino 2?

[strekship]

Because its not. :rolleyes:

[Joseph Zollo]

Centrino 2 = Sonoma

Which is already out!

[Soham]

Centrino 2 = Sonoma

Which is already out!

586425328[/snapback]

didn't know

[Commodore Max]

This thread shouldn't be here. And there are many other ones about the same subject ...

[cyberfox2004]

here is info from intel

http://www.intel.com/personal/desktop/viiv...w_news_050824a&

Intel? Viiv? Technology Arrives Early 2006

Get ready for a new kind of consumer entertainment PC that will change the way you enjoy entertainment at home. Intel's new platform for digital entertainment?Intel? Viiv? technology?will launch in early 2006 with the multitasking power of a dual-core processor-based PC and sleek new designs that fit your lifestyle.

Intel Viiv technology-based PCs:

Feature remote control operation from the comfort of your couch, and instant on/off functionality like a TV (after initial boot)

Have cutting-edge technology, including a dual-core processor and advanced graphics and sound capability for an amazing audio/visual experience

Offer content on demand with easy Internet access to movies, music, pictures and games

Have the ability to record, pause, and rewind live TV programs (with optional TV tuner card)

Include special software that makes it easier to set-up a home network and connect to other wireless devices

Come in different shapes and sizes to fit any style home, including small consumer electronics-type designs that look like DVD players to more traditional desktop designs

Provide state-of-the-art PC performance including support for up to 7.1 channel surround sound for a home theater-quality entertainment experienceΨ

With an Intel Viiv technology-based PC and supporting devices, you can enjoy a growing universe of digital media content?both directly at the PC and in other rooms throughout your homeΨ. Plus, the power of Intel dual-core processors means that multiple family members can use the same PC to enjoy content in different rooms at the same time. For example, one family member can download a movie on the Intel Viiv technology-based PC in the family room, while another enjoys music being streamed from the same PC to the living room stereoΨ.