Hurmoth Posted August 25, 2005 Share Posted August 25, 2005 Playboy plans to launch a digital version of its magazine next month, allowing readers to download over the Web the same content that's in the print version.Readers will be able to subscribe to the online version starting with the October issue. They will also be able to purchase single copies of the digital magazine. The company expects the digital magazine to appeal to a growing number of readers accustomed to consuming media online, particularly men between the ages of 18 and 34. "There is a new generation of readers emerging, and advertising dollars are following--so expanding our online offerings makes sense," said Playboy spokeswoman Lauren Melone via e-mail. Appealing to Internet advertisers, whose clout is growing, is also part of the equation. The company plans to incorporate ad-sponsored links in its new online product. The digital version may also help Playboy keep a cap on distribution costs while adding new readers, the company said. Playboy has hired Zinio Systems, a San Francisco start-up, to help launch and operate its online edition. Zinio offers digital versions of more than 300 other magazine titles, including BusinessWeek, Saveur, U.S. News and World Report, and Woman's Day. It began selling special issues of Playboy earlier this year. The company says it has more than 2 million paying subscribers from across the globe. To view the digital version of Playboy, readers will have to download Zinio Reader, which is free. The software, which is compatible with both PCs and Macintosh machines, allows customers to navigate content via hyperlinks and text search, send copies to friends via e-mail, archive content, and zoom in on text and images. It's easy to imagine the last feature appealing to Playboy readers. The company envisions adding other interactive features later. "Since a digitized version allows for interactive live content using rich media, you will probably see this feature incorporated into our editorial features in the future," Melone added. Zinio and its publishing partners sell subscriptions to many titles at major discounts, but Playboy said its digital version will cost the same as the paper version. The digital edition of Playboy is only the latest tech foray by the company. It sells adult-themed ring tones, images and games for mobile phones. The company also distributes free porn for iPods that have photo storage capabilities. More recently, Playboy launched a video game that lets players assume the identity of founder Hugh Hefner and throw virtual parties at his mansion. News Source: CNET News.com Link to comment Share on other sites More sharing options...
hotdog666al Posted August 25, 2005 Share Posted August 25, 2005 :shifty: Link to comment Share on other sites More sharing options...
-hurley18 Posted August 25, 2005 Share Posted August 25, 2005 Nice Link to comment Share on other sites More sharing options...
RadishTM Veteran Posted August 25, 2005 Veteran Share Posted August 25, 2005 What will Playboy come up with next? :laugh: Radish? Link to comment Share on other sites More sharing options...
emo Posted August 25, 2005 Share Posted August 25, 2005 models performing house calls? Link to comment Share on other sites More sharing options...
trance Posted August 25, 2005 Share Posted August 25, 2005 models performing house calls? 586427950[/snapback] For that you want penthouse or hustler... Link to comment Share on other sites More sharing options...
naap51stang Posted August 25, 2005 Share Posted August 25, 2005 Nice to see they are finally getting with the times. Not for enviromental reasons, but I prefer my magazines in digital format. Sure is a lot easier to archive them, instead of having stacks of magazines laying around. Plus, I can keep them on my memory key, and if I need to find something I saw in a mag, or print something, I've got it right at my fingertips. I use Zinio reader for my mags. Works perfectly for me, plus I usually get the mags a couple days/weeks before they hit the newstand. :alien: Link to comment Share on other sites More sharing options...
Hurmoth Posted August 25, 2005 Author Share Posted August 25, 2005 but wow...electronic version..that's nice..:shifty: 586427959[/snapback] Buy new 1TB hard drive :ninja: Link to comment Share on other sites More sharing options...
macrosslover Posted August 25, 2005 Share Posted August 25, 2005 whatever happened to that playboy mansion game? i don't remember it being released, it could have been and i just missed it. does anybody know? Link to comment Share on other sites More sharing options...
NeoXY Posted August 25, 2005 Share Posted August 25, 2005 models performing house calls? 586427950[/snapback] OW! THANK YOU VERY MUCH! but wow...electronic version..that's nice..:shifty: Link to comment Share on other sites More sharing options...
HoochieMamma Posted August 25, 2005 Share Posted August 25, 2005 Hmmmm excellent. Link to comment Share on other sites More sharing options...
illicit Posted August 25, 2005 Share Posted August 25, 2005 I only read Playboy for the articles. :shifty: Link to comment Share on other sites More sharing options...
Eli Posted August 25, 2005 Share Posted August 25, 2005 whatever happened to that playboy mansion game? i don't remember it being released, it could have been and i just missed it. does anybody know? 586427969[/snapback] Yup it was released.....a while ago too.. Link to comment Share on other sites More sharing options...
Commodore Max Posted August 25, 2005 Share Posted August 25, 2005 HeHe .. Alllright ! Link to comment Share on other sites More sharing options...
Recommended Posts