xpguy Posted November 7, 2002 Share Posted November 7, 2002 Computing giant IBM has a new name and a new strategy for capturing market share in the PC business. Currently, the PC inventor's market share languishes in third place behind Dell and Hewlett Packard with less than half their worldwide sales, writes Steve Malone. IBM admits that companies like Dell have been better at selling computers at a lower cost and making it easier to buy and has vowed to catch up in these areas. However, like many of the larger vendors, IBM has been talking to its big accounts and has come up with a set of strategies that it claims takes a lot of the pain out of running and maintaining perhaps hundreds or thousands of PCs across a company. Kathryn Whyte, VP EMEA Marketing for IBM's Personal Computing Division said 'We want to make it easier to do business with us. [various analysts reports say] 20% of the total cost a PC is the purchase price, the other 80% is in operational support. People want us to provide a better ownership experience and drive down the cost of doing business'. The relaunch of the Personal Computing Division is backed by a renaming of the entire PC product range around its most successful brand name, the ThinkPad. Thus, the NetVista range will now be called ThinkCentres and the monitors ThinkVision. Full Story: the register Link to comment Share on other sites More sharing options...
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