Sony misses global sales target of PS3 by 25%

[maash]

http://www.marketwatch.com/news/story/sony...53E8B8241AD5%7D

TOKYO (MarketWatch) -- Sony Corp. (6758.TO) will reach only 75% of its global target for PlayStation 3 sales this fiscal year through March, according to a Nomura report released Monday.

Nomura cut its target for PS3 game units shipped during the period to 4.5 million from 6 million, citing poor sales over the holiday season in North America.

The Tokyo-based consumer electronics maker is fighting to keep its position at the top of the video game market against rivals Nintendo Co. (7974.TO) and Microsoft Corp. (MS). The company's rollout of its newest system has been beset by delays and supply shortages, but it has maintained it will sell 6 million units through March.

Sony said last week it had shipped 1 million consoles in the U.S. in 2006, but it sold only about 470,000 in Japan according to data released by computer game publisher Enterbrain Inc. This put it well below its global goal of 2 million for the year.

The unit is due to be released in Europe sometime in March.

In its report Monday, Nomura also cut its PS3 sales forecast for next fiscal year to 10 million from 16 million next fiscal year and to 11 million from 18 million for the following year.

[ToneKnee]

Oh dear.. That's a lot less than I thought.. :s

[Spartan_X]

Analyst: Sony Missing Sales Goal By 25%?

According to a new report by Japanese analyst group Nomura Securities, Sony will only reach 75 percent of its fiscal year sales target for PlayStation 3 consoles after a lower-than-expected U.S. holiday sales season for the next-gen console.

Sony's estimated PlayStation 3 sales up to the end of March 2007 were cut from 6 million to 4.5 million by the group, with what it called "poor sales" in North America through December as the leading factor cited for the drop.

Beyond this year, the group lowered its sales for the next fiscal year (ending March 2008) from 16 million to 10 million, and from 18 million to 11 million the year following (ending March 2009), likely reflecting a lack of confidence by Nomura in the product as a whole, rather than any shorter-term supply issues.

Regarding official sales numbers, as part of its initial press conference at this year's CES Sony confirmed that the company shipped 1 million units of the PlayStation 3 through the end of 2006. However, last week's NPD sales report showed sales of 490,700 units for the period, with 687,300 units sold since its launch in November, a shortfall analysts have recently referred to as 'troubling.'

Combined with Japanese sales of 470,000, according to Enterbrain figures cited by a Marketwatch report, global sales have apparently fallen short of Sony's prior goal of 2 million consoles, though the CES keynote showed Sony continuing to promise 6 million consoles sold worldwide by the end of March 2007.

Source: Gamasutra

[ToneKnee]

Already been posted mate, on two threads below this one! haha! https://www.neowin.net/forum/index.php?showtopic=530163

[maash]

looking at this picture...I can see why

taken a week ago

[Budious]

I'll buy one when the system is bundled with GT5 for around $400... but $600 and no Gran Turismo, no thanks for now.

[FreqFace]

:laugh: They should really move them away from the signs that say "BEST SELLERS"

[Ironman273]

Beyond this year, the group lowered its sales for the next fiscal year (ending March 2008) from 16 million to 10 million, and from 18 million to 11 million the year following (ending March 2009), likely reflecting a lack of confidence by Nomura in the product as a whole, rather than any shorter-term supply issues.

This is the part that should worry the Sony faithful. I read a lot of posts here saying the sales are tied to the console not being widely available at launch. This goes against that thinking.