NVIDIA Mobile GPUs Power Apple Notebooks....


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NVIDIA Mobile GPUs Power Apple Notebooks for the First Time

Two New Apple PowerBook Notebooks to feature GeForce4 420 Go and GeForce4 440 Go

For further information, contact:

Diane Vanasse

NVIDIA Corporation

(408) 486-2672

dvanasse@nvidia.com

FOR IMMEDIATE RELEASE:

MACWORLD EXPO?SAN FRANCISCO, CA?JANUARY 7, 2003?NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in visual processing solutions, today announced that the Company has extended its mobile graphics leadership into the Apple market by providing the graphics processing solutions for two new versions of the Apple? PowerBook?, announced earlier today. Apple?s new PowerBook notebooks will feature either the GeForce4 440 Go with 64MB of dedicated graphics memory or the GeForce4 420 Go with 32MB of memory. With this announcement, NVIDIA? GPUs are now available on the following Apple platforms: Power Mac G4s, the eMac, iMacs and now PowerBooks.

?Today's announcement is an important milestone for NVIDIA?s mobile business and demonstrates that NVIDIA continues to deliver the world-class solutions demanded by our customers and end users,? said Jeff Fisher, executive vice president of worldwide sales at NVIDIA. ?Apple has consistently delivered innovative laptop computers to the market and we are excited to be working with them on this new platform.?

?Apple?s new innovative PowerBook G4 notebooks offer our mobile professionals the choice between the world?s first and only 17-inch notebook display and a super crisp 12-inch display,? said Greg Joswiak, Apple?s vice president of Hardware Product Marketing. ?We?ve powered these exciting new products with the combination of the PowerPC G4 processor, the GeForce4 Go GPU, and the state-of-the-art Mac OS X Quartz Extreme graphics system to deliver an unbelievable 2D and 3D graphics experience.?

The GeForce4 Go GPUs deliver revolutionary new technologies to Apple PowerBooks, including dynamic power management courtesy of NVIDIA PowerMizer? technology. Dedicated hardware, including the integrated video processing engine and 3D graphics engine, greatly reduce the load on the processor for DVD playback and 3D applications, improving performance and extending battery life. NVIDIA Accuview Antialiasing? technology provides superb visual quality without sacrificing performance, while the NVIDIA Lightspeed Memory Architecture II offers sophisticated memory enhancement technologies to double available memory bandwidth while increasing overall memory efficiency.

For more information on Apple systems with NVIDIA graphics, please visit: http://store.apple.com/1-800-MY-APPLE/WebO...cts/AppleStore/.

About NVIDIA

NVIDIA Corporation is a market leader in visual computing technology dedicated to creating products that enhance the interactive experience on consumer and professional computing platforms. Its graphics and communications processors have broad market reach and are incorporated into a wide variety of computing platforms, including consumer digital-media PCs, enterprise PCs, professional workstations, digital content creation systems, notebook PCs, military navigation systems and video games consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 1,400 people worldwide. For more information, visit the company?s Web site at www.nvidia.com.

Certain statements in this press release, including the statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products, and the Company's dependence on third-party developers and publishers. Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.

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Copyright ? 2003 NVIDIA Corporation. All rights reserved. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated. Features, pricing, availability, and specifications are subject to change without notice.

Note to editors: If you are interested in viewing additional information on NVIDIA, please visit the NVIDIA Press Room at http://www.nvidia.com/view.asp?PAGE=press_room.

http://www.nvidia.com/view.asp?IO=IO_20030107_4358

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I don't understand the logic behind that. From all the reviews and benchmarks I've seen, the Radeon 9000 64MB ddr is faster and consumes less power then the GF4mx go.

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