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WoW may go free-to-play in China


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#1 mlauzon76

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Posted 19 November 2007 - 19:45

According to a news story on RedlineChina, The9 -- publisher of Blizzard Entertainment's World of Warcraft in China -- is currently in talks with Blizzard to offer WoW as a free-to-play game in China.

This is rather surprising news to hear, especially after The9's Q3 sales report where the company had net revenue of $42.2m -- due almost entirely to World of Warcraft. That said, the company is also barely scraping by on profits because of increasing operating costs for the game. The increased costs are primarily due to the use of high-quality HP server farms to support its popularity in China.

So then, why would The9 consider a free-to-play version of World of Warcraft, possibly further crippling profits? Granted, free-to-play games are becoming increasingly more popular. Jun Zhu -- the company's CEO -- mentioned it during an interview with local media in China, so it will be interesting to hear how Blizzard responds to this.


Source: CURSE


#2 Janitor

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Posted 19 November 2007 - 21:07

I guess the WoW players in European countries aren't going to like this news

#3 ir0nw0lf

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Posted 19 November 2007 - 21:10

View PostJanitor, on Nov 19 2007, 16:07, said:

I guess the WoW players in European countries aren't going to like this news
Er, and us US peeps will like it? :wacko:

#4 UND3RxOATH

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Posted 20 November 2007 - 13:43

Private servers are the way to go.

#5 tunafish

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Posted 20 November 2007 - 13:45

if that happens i will demand the same as why should i have to pay when people in some game addicited country get it for free

#6 - Kaboose -

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Posted 20 November 2007 - 13:50

the chinese flood WOW anyway, i wonder how bricked those servers are going to be now?
anyway, what makes China so special?

#7 Leddy

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Posted 20 November 2007 - 13:50

View Posttunafish, on Nov 21 2007, 00:45, said:

if that happens i will demand the same as why should i have to pay when people in some game addicited country get it for free
If your countrymen are so much more intelligent than those in said "game-addicted" country, then you should be able to answer that question.

It's simple- price discrimination. you pay because you can.

#8 (Spork)

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Posted 20 November 2007 - 14:02

View PostUND3RxOATH, on Nov 20 2007, 08:43, said:

Private servers are the way to go.


please never post again

#9 MiukuMac

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Posted 20 November 2007 - 14:58

View Postir0nw0lf, on Nov 19 2007, 23:10, said:

Er, and us US peeps will like it? :wacko:
You're all rich bastids anyway :o

#10 +Echilon

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Posted 21 November 2007 - 18:09

So where would their revenue come from?

#11 +zhiVago

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Posted 21 November 2007 - 20:32

View PostEchilon, on Nov 21 2007, 13:09, said:

So where would their revenue come from?

From selling in-game gold %)

#12 Janitor

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Posted 21 November 2007 - 20:35

View Postir0nw0lf, on Nov 19 2007, 21:10, said:

Er, and us US peeps will like it? :wacko:

Don't really care about the US, you have the world to play with.

#13 HawkMan

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Posted 21 November 2007 - 20:35

View PostUND3RxOATH, on Nov 20 2007, 14:43, said:

Private servers are the way to go.
well, yeah... if you don't actually want to play the game...

then again, I don't want to play the game, imho it's the worst MMO right after all the NCsoft games out there. well possibly behind MXo too, but I never bothered to try that.

#14 vetThat Guy

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Posted 21 November 2007 - 20:41

Hmm, so if they weren't addicted already, now they can be (and for free too)?






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