Why Kindle Should Be An Open Book

[Comic Book Guy]

Unless Amazon embraces open standards, the Kindle's lead will become a very short story.

SEBASTOPOL, Calif. -- The Amazon Kindle has sparked huge media interest in e-books and has seemingly jump-started the market. Its instant wireless access to hundreds of thousands of e-books and seamless one-click purchasing process would seem to give it an enormous edge over other dedicated e-book platforms. Yet I have a bold prediction: Unless Amazon embraces open e-book standards like epub, which allow readers to read books on a variety of devices, the Kindle will be gone within two or three years.

To understand why I say that, I'll need to share a bit of history.

In 1994, at an industry conference, I had an exchange with Nathan Myhrvold, then Microsoft's chief technology officer. Myhrvold had just shown a graph that prefigured Chris Anderson's famous "long tail" graph by well over a decade. Here's what I remember him saying: "Very few documents are read by millions of people. Millions of documents--notes to yourself, your spouse, your friends--are read by only a few people. There's an entire space in the middle, though, that will be the basis of a new information economy. That's the space that we are making accessible with the Microsoft Network." (These aren't Myhrvold's exact words but the gist of his remarks as I remember them.)

During the Q&A, I said: "What you said is completely right, but it's not the Microsoft Network that is going to deliver that information economy. It's the World Wide Web."

You see, I'd recently been approached by the folks at the Microsoft Network. They'd identified O'Reilly as an interesting specialty publisher, just the kind of target that they hoped would embrace the Microsoft Network (or MSN, as it came to be called). The offer was simple: Pay Microsoft a $50,000 fee plus a share of any revenue, and in return it would provide this great platform for publishing, with proprietary publishing tools and file formats that would restrict our content to users of the Microsoft platform.

The only problem was we'd already embraced the alternative: We had downloaded free Web server software and published documents using an open standards format. That meant anyone could read them using a free browser.

While MSN had better tools and interfaces than the primitive World Wide Web, it was clear to us that the Web's low barriers to entry would help it to evolve more quickly, would bring in more competition and innovation, and would eventually win the day.

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