Win 7's 'halo' effect boosts PC makers' customer satisfacti


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Computerworld - Call it Microsoft's Wndows 7 "halo" effect.

Most PC makers gained ground in the latest edition of a major customer satisfaction survey because they like Windows 7 a lot more than they did its predecessor, the much-maligned Vista.

"Computer manufacturers have to live with the vicissitudes of the software that Microsoft makes," said David VanAmburg, managing director of the American Customer Satisfaction Index (ACSI), a survey founded by the University of Michigan.

"But they're benefiting now that customers are perceiving the quality of the machine to be better because the machines are easier to use," said VanAmburg, who credited Windows 7 for boosting scores.

Read full story @ Computerworld

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