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Yahoo mistakenly blows the lid off new service

Slimy   on 14 September 2007 - 03:22 · 6 comments & 2876 views

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A Yahoo company employee mistakenly sent an e-mail to New York Times reporter Brad Stone informing him about his new profile for a new, unannounced service called Yahoo Mash. After Stone clicked on the link to visit the profile, he couldn't get past a log-in page. Yahoo representatives later acknowledged to Stone that the service isn't yet open to anyone outside of Yahoo and that the invitation was sent by mistake. A Yahoo spokeswoman noted that the service is at an "alpha" stage of testing in which only Yahoo employees are participating.

Several times over the past year, high-ranking Yahoo executives have publicly acknowledged that the Yahoo 360 social network, introduced in March 2005, has been a disappointment and needs a major overhaul. Considering that this alpha service apparently includes the creation of profiles for individuals, it would be safe to assume it is some sort of social network. Yahoo 360 doesn't appear in Nielsen/NetRatings' top 10 list of social-networking sites in the U.S. during August. The list is topped by News Corporporation's MySpace with 60.3 million unique visitors. Facebook, which Yahoo reportedly tried unsuccessfully to buy last year for $1 billion, came in second with 19.2 million unique visitors, a robust 117% increase over August of last year, outpacing MySpace's 23% growth clip.

News source: InfoWorld

Post a comment · Send to friend Comments · There are 6 additional comments
#1 NightmarE D on 14 Sep 2007 - 03:36
The link might be http://mash.yahoo.com

Going to it I see "Guesthouse - Yahoo! Corporate Single Login" an employee only sign-in
(1 reply) #2 Turbonium on 14 Sep 2007 - 03:56
The article should say "former Yahoo company employee"...
#2.1 brent3000 on 14 Sep 2007 - 04:17
Quote - (Turbonium said @ #2)
The article should say "former Yahoo company employee"...

how can u acidently send the email to someone at the NYT not someone within the company... surely the @nyt.com or something would have looked abit odd..
(2 replies) #3 +Dakkaroth on 14 Sep 2007 - 04:50
God.. everyone's pushing these social networking sites on us. Defeats the purpose of there being a single one for friends and family. Admittedly, as much as MySpace blows, it's where everyone's at. I seriously doubt millions of people will just up and change on the spot.
#3.1 Cpugeni Ω on 14 Sep 2007 - 08:44
Yeah I agree, everyone is trying to jump on the social networking bandwagon, and its not a surprise Yahoo! were dissapointed with 360! MySpace and Facebook are the leaders...

TBH I've never been a fan of Yahoo!, the only reason I have an account with them is because of Flickr, which is something they purchased...
#3.2 Nose Nuggets on 14 Sep 2007 - 22:12
someone has a good idea and makes some good cash on it and all the big guys think they can do it better and want a cut. thus, flooding the market with knock offs that have gone through the "think tank" gauntlet 12 times.

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