[Update] 10 billion songs served on iTunes

iTunes_10bill

Seven years after iTunes started selling music online, it has surpassed its next milestone, 10 billion songs downloaded.  Apple was promoting the event of the 10 billionth song by offering the lucky downloader a $10,000 gift certificate to iTunes.

iTunes is currently America’s No. 1 online retailer for songs, which also offers other media, including TV shows and movies for sale.  iTunes has become a success through the sales of iPods and iPhones in the recent years, not to mention that a crackdown by the RIAA, a group created to prevent illegal downloading of music, may have also boosted sales. 

It’s no surprise that Apple has achieved 10 billion songs in only seven years, earning $520 million in profit alone from iTunes, with an impressive $1.67 billion in overall revenue for Apple.

Apple has not announced who won the $10,000 gift certificate for downloading the 10 billionth song.  Oddly enough, the 10 billionth download happened on Steve Jobs birthday, who turned 55 today.

Update: It appears Apple has announced the winner for the 10 billionth song download!

Thanks to Daniel N. for the update information!

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22 Comments

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Wow, what power does Apple hold over these people? Are people that easily manipulated by TV/Media these days? 10B buys a lot of livers from impoverished families and gets you to the front of the transplant line pretty quick. Good thing Jobs forgot to mention that to the shareholders!
SHEEPLE!

There's only one thing that interests me about this story aside from taking shots at Apple Zombies and that's the ratio of money that went to Apple/Record Companies/Artists. I have a feeling that the Artists didn't see anywhere's near that 10B that came in. As a result of this I no longer buy music, I support Artists directly by attending their shows where they're more likely to see my money.

My $.02 CAD - Not worth very much on the World Markets!

bnajbert said,
I support Artists directly by attending their shows where they're more likely to see my money.

Enough said, that's they way

DaveGreen said,
I don't share the love for DRM and proprietary bizarre formats, sorry.
I prefere Zune or MSN music which is DRM-FREE!!!

So is iTunes, and has been for well over a year. Perhaps you should go and check it out some time. All songs are 100% DRM free encoded at 256k+ AAC.

nytiger73 said,

So is iTunes, and has been for well over a year. Perhaps you should go and check it out some time. All songs are 100% DRM free encoded at 256k+ AAC.

MSN music is accessible from the web. I can't unlukely say the same for iTunes music store which needs that crapware/spyware to access the market. This is sufficient reason to me to stay away from that. I need no "bonjour" or "apple updater" or "quicktime" without permission on my pc, sorry.

Edited by DaveGreen, Feb 27 2010, 12:00am :

ha, so they celebrate $10 billion dollars in earnings giving away only $10.000? talking about cheap-ass companies ....

Draken said,
ha, so they celebrate $10 billion dollars in earnings giving away only $10.000? talking about cheap-ass companies ....

It's worse than that--it's a $10,000 gift card for the iTunes store. What do you think [i]that[/i] costs Apple?

Wow, 10 billion low quality purchases, how the music industry has stepped backwards.
Even a 30 year old 7" sounds better than the compressed hell Apple deliver.
And to think that same money could of bought CDs and ripped your own FLAC, Ogg et al.

Exosphere said,
Wow, 10 billion low quality purchases, how the music industry has stepped backwards.
Even a 30 year old 7" sounds better than the compressed hell Apple deliver.
And to think that same money could of bought CDs and ripped your own FLAC, Ogg et al.

Wait,i wouldn't call AAC totally crap,it's not that bad. One thing's for sure is that it's better than mp3,lame or not. But you're right anyway,i stopped buying myself from iTunes cause i only use lossless now,i have the space and it's the only way to go. Flac! And I do believe Apple will get HD-AAC lossless on iTunes Store as well sooner or later!

You haven't been there lately then. All the tracks are 256k+ now (they claim 256k cbr but in actual fact they're VBR with bitrates that can exceed 320k). I'm a lossless freak too but I have to admit I'm "happy" to buy iTunes tracks if I have to buy anything lossy. They beat 320k mp3 hands down.

Edited by protocol7, Feb 25 2010, 3:36pm :

Ridgeburner said,
Am I the only one that wants to know what song the 10 billionth song was?

well find out in a few days, most likely next week.

Raa said,
Too bad if you were the person that downloaded a movie at 10 billion LOL :D

it would also suck if you were the 10 billion and one person to download a song...missed out, another ten billion to go?

They rate those differently. This only includes song downloads. Now add up apps, movies, songs and whatever else, that's a huge number of digital downloads.

I am pretty sure the lucky downloader didnt win a 10,000 dollar itunes card. I am pretty sure it was a entry into the contest to win it. You were able to submit an entry 25 times a day to win it.

A quote from a source:
"the company has promised to award whomever downloaded the 10 billionth song a $10,000 iTunes gift card."
I thought the contest was for something else?