26 new Microsoft Stores on the way... including in China

Last month, Steve Ballmer opened the newest Microsoft Store in Troy, Michigan, as the company continues to ramp up its physical retail presence. Microsoft Stores are a key part of the company's consumer strategy, offering a one-stop shop to view its entire portfolio of consumer-focused products, from Windows PCs to Windows Phones, Xbox and its own Surface tablets. 

Speaking at the Windows Partner Conference today, Microsoft chief operating officer Kevin Turner said that the company now has 75 locations across the United States, Canada and Puerto Rico, made up of 43 full-line stores, and 32 smaller 'specialty stores'. 

But Microsoft is planning to significantly expand on that during its 2014 fiscal year (running from July 2013 to June 2014), with the addition of 26 new Microsoft Stores over the next twelve months, taking the total number to 101. Specifically, Turner revealed that multiple Microsoft Stores will also be launching in China. 

Turner said that Microsoft is "really committed" to its Store program, adding his approval of the great job that its in-store teams do in "telling the Microsoft story"; He also said that the launch of retail centres in China is "very, very strategic to us".

Microsoft has become increasingly focused on the vast and fast-growing Chinese market, even launching a special localised version of its Surface Pro tablet there earlier this year. In January, the company's Greg Sullivan said that Windows Phones are "selling like hotcakes in China", while in May, it was reported that Microsoft is hiring thousands of new workers there to help boost Windows Phone and its cloud services. 

Image via Microsoft WPC

Report a problem with article
Previous Story

Windows 8 tablet demo shows its use in military fighter jets

Next Story

Microsoft clobbers Google over privacy at WPC 2013

24 Comments

Commenting is disabled on this article.

I am shocked they are leaving the UK market for last. Guys respect you and chicks like you just for owning a MacBook pro.

Materialistic and shallow
I never owned an apple product but the company I work for buys them and we install windows on it just to bootcamp and test stuff under macos. I was taking the brand new boxex MacBook pro at home and all of the sudden I became popular

Not a blunder, in all honesty, going to Bestbuy or whatever to buy a Windows based PC sucks the big one, the experience sucks, and most of the people working there don't give a damn and aren't very helpful. Most people out there aren't like us, who can walk into a best buy and do a better job than the people actually working the floor there.

cropcircles said,
Another MS blunder. Opening stores to sell what ?
How is this a blunder? I don't get it. I love my hardware when it's from a Microsoft Store: no sh*t, only a clean Windows.

The same thing could be said about Apple's stores, they don't really offer much more than what you could get in other stores, except the strange culture and way they carry on.

I suppose for some, going to the Microsoft/Apple store makes the customer feel a bit better because they feel they're dealing with someone who may actually understand their products they sell (Considering they are the primary producers of the software on those machines) and provide some meaningful assistance, rather than the drones that often work around your average consumer electronics store that point to spec sheets and know virtually nothing else technically speaking about the products they sell.

Montreal Canada??? However at least I can say that my first MS Store experience came last week in Honolulu while on vacay! Also I was actually quite surprised, a lot of ppl were in the store.

Common MS store in Calgary, we've got the nation's second highest spending per square foot mall, and they want to expand again

There's one in Metrotown in Vancouver. It's next to a Samsung store. So many in Samsung store, but empty in Microsoft store.

Really? I figured the selection in the MS store would be better, given there are products by many OEMs. Samsung makes nice TVs and phones but the rest are pretty garbage except for 1 tablet and 1 ultrabook.

That is a pop-up store. That has been there for quite sometime. I meant a full line store like the one at Yorkdale. You must be a thrill at parties.

norseman said,
That is a pop-up store. That has been there for quite sometime. I meant a full line store like the one at Yorkdale. You must be a thrill at parties.

A joyful party convo doesn't require mind reading abilities like a convo with you does (apparently).