30 days of logos at Yahoo! before official new logo is revealed

Yahoo! will be debuting a new logo on September 4th, and to celebrate in advance of that revealing they will be updating their website every day for the next 30 days with a reimagined logo that didn't make the final cut.

In a blog post the Chief marketing officer, Kathy Savitt had this to say on the change:

The new logo will be a modern redesign that’s more reflective of our reimagined design and new experiences. To get everyone warmed up, we are kicking off 30 days of change. Beginning now, we will display a variation of the logo on our homepage and throughout our network in the U.S. for the next month. It’s our way of having some fun while honoring the legacy of our present logo.

They have also put together a video which features some of the logos that may be used in the next 30 days, which you can view below. 

Yahoo! seem to be in resurgence lately with a reimagining of their services and partnerships too, and state in the post that they changed the way users "see the weather, read email, share photos, and follow your favorite sports teams." Let's also not forget their acquisition of Tumblr for 1.1 billion back in May, which also resulted in an exodus of Tumblr users over to Wordpress. And what with Yahoo! also wanting to cut short their search deal with Microsoft, it's clear they see a great future for the company.

Day one logo.

The first logo is already active on Yahoo.com and will likely change later today, as this announcement was made last night. The changes also only appear to be active on the US version of its website.

Source: Yahoo! | Image: Yahoo!

Thanks ians18 for the tip!

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14 Comments

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Really? It's a classic and still modern and versatile enough to stick with.

Also it's not looking like its going to be a new logo per se, just a change of typeface.

Edited by wotsit, Aug 7 2013, 9:08pm :

That video was far too fast.
I could see some okay ones in that lot though. BUt then Yahoo.... seriously? I am surprised they are still around, I mean what do they actually do? Since Google took away the search then they don't provide anything different do they?

So in other words, we spent a load of investor money on all these designs and needed to justify it with a video on a former service provider/competitor's video sharing network.