44% of smartphone owners are considering Windows Phone 7

For the past couple of years, Google's Android mobile operating system has been the most popular among consumers, thanks in part to the many different companies that release smartphones based on the OS. Microsoft launched its Windows Phone 7 operating system in 2010 but so far, it has only been used by a few percent of all mobile phone customers. Now a new study from the NPD Group claims that while Android is still the top choice for smartphone owners, many are beginning to look at Windows Phone 7 as a possible alternate choice.

According to NPD's Linda Barrabee, "The Android juggernaut continues, and that's not great news for some of their OS competitors." She added, "That said, Android is also experiencing continued competition from Apple's popular iPhone, as well as some nascent competition from Windows Phone 7."

According to the study, 44 percent of smartphone owners, along with those people who intend to buy one, are interested in purchasing a Windows Phone 7 device. But the bad news is that a whopping 45 percent of consumers are not even aware of Windows Phone 7. Barrabee says, "Windows Phone 7 has a way to go before consumers really understand what it is. But with the right marketing mojo, apps portfolio, and feature-rich hardware, Microsoft could certainly improve its standing and chip away at Android's dominant market position."

Microsoft will be releasing its Windows Phone 7 "Mango" update any day now and a number of WP7-based smartphones, including some from Nokia, are due for release by the end of 2011.

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I think alot of people are still waiting because they are stuck in contracts with their iPhone 4 or their Android phone. I think we will see Windows Phone sales start to really pickup, especially at the big releases (7.5 / 8).

is mango gonna make it have better sound options...?

I need heaphone dsps bad I get ear fatigue so bad I can't listen to music for more then 40 minutes on my phone's (samsung R800) player. I end up using my rockboxed fuze becuase it has a dsp that helps me not throw up after an hour of listening. I hope mango has something like this..... if not MS needs to add one.

If not then droid it is. I'm still waiting till this windows 8 stuff clears up.... I might just hang on to my phone and just have a win 8 tablet if I want web surfing, and media and other stuff.

I still have not seen a single person use a WP7 outside of a store, ever...I can't even think of a single person that I know outside of my fellow IT friends that have even HEARD of WP7 let alone consider buying one

I haven't got a smartphone yet. Bought an android phone for my girlfriend... but I'm going for Windows Phone myself.
Waiting until next year though...

Unfortunately where I live have a choice between an out of date HTC Windows Phone 7 or a LG C900K Optimus 7Q - when are Microsoft going to put more pressure on the handset vendors to start selling not only to carriers by directly to customers?

Also the survey is based on the current situation rather than the impact of Mango - people purchase phones based on what exists now rather than what could exist in the future so I'm sure when mango is released and out for 6-12 months and you did the survey again things will most likely change in favour of Windows Phone 7.

Mr Nom Nom's said,
Unfortunately where I live have a choice between an out of date HTC Windows Phone 7 or a LG C900K Optimus 7Q - when are Microsoft going to put more pressure on the handset vendors to start selling not only to carriers by directly to customers?

Also the survey is based on the current situation rather than the impact of Mango - people purchase phones based on what exists now rather than what could exist in the future so I'm sure when mango is released and out for 6-12 months and you did the survey again things will most likely change in favour of Windows Phone 7.

I have a WP7 device, HD7, running Mango; it is an important update that surely improve the experience but...... it is not the Holy Grail, it is not a game changer.
I still have hopes for WP8 though.

I'm really considering it, and am really tempted to switch. The only thing holding me back is good turn by turn navigation and the right hardware. I want a big phone with a landscape QWERTY keyboard.
If I could have those two things (with a phone that works on AT&T), I'd switch in a heartbeat.

Honestly, Windows Phone is what I would consider after an iPhone. Despite my annoyance of Apple, they make a damn good product. And Microsoft actually has my interest with the Windows Phone, considering I've seen nothing but positives in my limited experience with them. Android on the other hand has been an annoyance regardless of phone. I've only found one phone that had it going decently, even then, the accuracy on touch failed to live up to my expectations...

brent3000 said,
44% consider it... 90% of sales rep change their mind during the sale process

MSFT Marketing Blitz + new sales incentives + new MSFT stores coming online = WP7 win!

brent3000 said,
44% consider it... 90% of sales rep change their mind during the sale process
Whichever they make more money off and rightly so. Its called making a living.

KingCrimson said,

MSFT Marketing Blitz + new sales incentives + new MSFT stores coming online = WP7 win!

I notice that none of the things in your equation speak to the actual quality of the product. That's telling.

Angel Blue01 said,
I will never consider it, it is not free (libre) software.

Nothing in life is truly free. Everything has a cost in one form or another.

Redtop said,

Nothing in life is truly free. Everything has a cost in one form or another.

You have a very poor outlook on peoples rights.

Android isn't "open source" free either.

Edited by Ned, Sep 20 2011, 10:57pm :

Angel Blue01 said,
I will never consider it, it is not free (libre) software.

So, you won't use any phone OS? If you use Android then you may as well use iOS or WP.

Minimoose said,

So, you won't use any phone OS? If you use Android then you may as well use iOS or WP.


Why? Android isn't the locked down piece of crap that iOS is. So I don't see the comparison, really in either instance.

SharpGreen said,

Why? Android isn't the locked down piece of crap that iOS is. So I don't see the comparison, really in either instance.

You're thinking it's free because the marketplace for apps is open and you can install them from anywhere, that's fine, though as we've seen it has a huge price you pay as far as malware infections, before Android did we even hear about malware on phones? I don't remember it. Also, the others are talking about free as in FOSS free, linux free, which isn't the case. If Android was so open source free and, well, open, then why did they spit out some clames in the MS vs Motorola case that MS shared "proprietary" code with their outside expert witness in regards to the android OS and tried to block all that info from getting out?

Also, and this is newer, Google right now trying to settle it's case with Oracle over stealing IP for Java in Android, if Google didn't snatch any Oracle IP and Android is all open and free and GPLd then why are they trying to even settle this case, and probably have to pay Oracle some crazy amount in the end?

It's looking clear to me, it's not as free as Google wants you to think it is, and OEMs have noticed as much as well.

Ned said,

You have a very poor outlook on peoples rights.

Android isn't "open source" free either.

Android is Open Source. Other thing is that someone calls android at the OS of his phone, when that OS is "based in Android"

Minimoose said,

So, you won't use any phone OS? If you use Android then you may as well use iOS or WP.

Android is Open Source. Android is Free.

You can grab, edit, compile, contribute, improve and use freely.

But if u talk of Galaxy S, Optimus One, Xperia X10, HTC Desire and other OS's, there are "based on Android".

GP007 said,

You're thinking it's free because the marketplace for apps is open and you can install them from anywhere, that's fine, though as we've seen it has a huge price you pay as far as malware infections, before Android did we even hear about malware on phones? I don't remember it. Also, the others are talking about free as in FOSS free, linux free, which isn't the case. If Android was so open source free and, well, open, then why did they spit out some clames in the MS vs Motorola case that MS shared "proprietary" code with their outside expert witness in regards to the android OS and tried to block all that info from getting out?

Also, and this is newer, Google right now trying to settle it's case with Oracle over stealing IP for Java in Android, if Google didn't snatch any Oracle IP and Android is all open and free and GPLd then why are they trying to even settle this case, and probably have to pay Oracle some crazy amount in the end?

It's looking clear to me, it's not as free as Google wants you to think it is, and OEMs have noticed as much as well.

Two observations here:
Sharpgreen comment was about a "locked down" device; your reply was focused on "free"...

Malware and viruses did not halted Windows to become the defacto standard OS for PCs....... Of course now is way more secure that in the past but the fact that the OS became "THE OS" when it was totally unsecure is undeniable.
Btw I do not use an Android device, I use a HD7...... for now.

bguy_1986 said,
where the heck is wp7 mango!?!?!?!

Microsoft have always said it will be released in fall. It's not fall yet in America.

I'm considering it. I'm tired of my iProducts somehow performing poorly compared to when they were new whenever a new model comes out.

Panda X said,
I'm considering it. I'm tired of my iProducts somehow performing poorly compared to when they were new whenever a new model comes out.

I'm not sure if it is intentional or not, but it does seem that way. I think they load the new OS with just enough so that old hardware runs poorly ESPECIALLY when compared to your friend's shiny new hardware. Rest assured (or un-assured in this instance), the iOS platform is not the only platform that suffers from this.

Shadrack said,
Rest assured (or un-assured in this instance), the iOS platform is not the only platform that suffers from this.

FWIW, every version of WP7 released thus far has been perceptibly and empirically faster than the previous one.

A new study from the NPD Group says that while Google's Android may be the most popular mobile operating system, 44 percent of users are considering getting a Windows Phone 7 device.

Made me LOL. I don't think 4% even know what a Windows Phone 7 is unless they watch the CW.

I love my WP7, the only thing missing, for me, is apps. Banking apps, MLB apps, everything you see is only for IOS and Android. I don't fault the developers for coding for the popular platforms, but it's kind of a chicken/egg issue. You get more and better apps written for the more popular platforms, but the platforms get more popular largely based on apps,

There is also the 'hipness-factor' You see so many tech journalists say how nice the WP7 experience but when asked if the would switch, they always say "No".

When one of the guys at Penny Arcade switched from IPhone to WP7, the other one had a fit. It doesn't matter how good WP7 is, it will have to be 10 times better before the iPhone crowd would consider switching on just the hipness factor alone.

Google should create some quality standards for OEMs. I love Android, but stupidity on manufacturer's behalf is ruining the experience for people and making the general public think it's a OS flaw, rather than the manufacturer's. I'm writing this with Motorola's ridiculous ROM bugs in mind, as well as LG's habit of releasing phones with slower processors.

I absolutely love my Windows Phone, but I wonder how seriously those 44% are actually considering a Windows Phone. I'm shocked that it's only 45% that do not know about Windows Phone. No one I know was even aware of the new version until I showed them mine.

Skwerl said,
I absolutely love my Windows Phone, but I wonder how seriously those 44% are actually considering a Windows Phone. I'm shocked that it's only 45% that do not know about Windows Phone. No one I know was even aware of the new version until I showed them mine.

That's the problem, it's not that people hate it, not even, after they see it the majority love it. The real problem is that they don't know it's out yet at all, and also that sales people won't even try to sell you one at this point. Though the 2nd part is starting to change now, I read a post saying that AT&T sales reps are taking Mango "classes" so they know what's up about the platform and what it can do.

The rest is up to MS and the carriers to market the hell out of mango this time around.

GP007 said,

That's the problem, it's not that people hate it, not even, after they see it the majority love it. The real problem is that they don't know it's out yet at all, and also that sales people won't even try to sell you one at this point. Though the 2nd part is starting to change now, I read a post saying that AT&T sales reps are taking Mango "classes" so they know what's up about the platform and what it can do.

The rest is up to MS and the carriers to market the hell out of mango this time around.

You do know that the rest of the World is not under the control of the carriers racket like the US right?

A successful product launch is not as easy as offering incentives to a store rep and in spite of what all these marketing geniuses want you to believe is closer to alchemy than an exact science.

GP007 said,

That's the problem, it's not that people hate it, not even, after they see it the majority love it. The real problem is that they don't know it's out yet at all, and also that sales people won't even try to sell you one at this point. Though the 2nd part is starting to change now, I read a post saying that AT&T sales reps are taking Mango "classes" so they know what's up about the platform and what it can do.

The rest is up to MS and the carriers to market the hell out of mango this time around.

Why would the carriers and sel reps help MS ?

WP7 is not alone in the "not popular because not supported and not supported because not popular" boat.

It's in the hands of MS. They need to do what they did with the XBox. If they wait for sel reps to sell the phones for them they gonna wait a long time.

And that is why Android has been crowned king of the arrogant user base. Honestly. No other user base spouts such hatred towards other platforms. No, not all Android users are like this. But most of them are. And all it takes is most of them.

What is so super awesome about Android that makes you think all other smartphones are no longer "smart"?

Shadrack said,
And that is why Android has been crowned king of the arrogant user base. Honestly. No other user base spouts such hatred towards other platforms. No, not all Android users are like this. But most of them are. And all it takes is most of them.

What is so super awesome about Android that makes you think all other smartphones are no longer "smart"?

The fact you need anti-virus. Phones that can't get virus's are too mainstream.

Shadrack said,
And that is why Android has been crowned king of the arrogant user base. Honestly. No other user base spouts such hatred towards other platforms. No, not all Android users are like this. But most of them are. And all it takes is most of them.

What is so super awesome about Android that makes you think all other smartphones are no longer "smart"?


The same guys who endlessly talk about how Linux is awesome and all other OSs are crap do the same for Android - after all, it's open source so it MUST be the best choice, right?

MariosX said,
Android is the way to go for me. I need a smartphone not a Windows Phone

Windows Phone is more smart than Android in every way.

MariosX said,
Android is the way to go for me. I need a smartphone not a Windows Phone

LOLOLOL....Not Smart? it has the guts of Office, INTEGRATED!, your crapdroid needs an app for that, plus all the running apps you have and the bad memory manager makes your phone slow, WP7 is never slow, in ANY WAY, surely that is like comparing a special kid with a nerd, the special kid will need external help plus, it will take more time do do stuff

Shadrack said,
And that is why Android has been crowned king of the arrogant user base. Honestly. No other user base spouts such hatred towards other platforms. No, not all Android users are like this. But most of them are. And all it takes is most of them.

What is so super awesome about Android that makes you think all other smartphones are no longer "smart"?

All fanboys are the same. Not only android. If you can see how many Microsoft fanboys are here... WP7 is a good OS. Metro is awesome. I might want to switch to it too just that for the apps I have to wait a bit... Also i am afraid if I get bored of Metro, it will be like another iOS whose design does not change.

Xerax said,
The fact you need anti-virus. Phones that can't get virus's are too mainstream.

+1

Have fun with your malware and rootkit exploits android users.

erikpienk said,

LOLOLOL....Not Smart? it has the guts of Office, INTEGRATED!, your crapdroid needs an app for that, plus all the running apps you have and the bad memory manager makes your phone slow, WP7 is never slow, in ANY WAY, surely that is like comparing a special kid with a nerd, the special kid will need external help plus, it will take more time do do stuff


And so what if it has the guts of Office intergrated? But what we are really talking about is about smart <b>phones</b>.
Yes, sometimes we are going to need to open some office documents and yes Android needs an app for that but to me it's like you are telling me
Windows Phones don't need any third-party software at all to have more functionality such as opening a particular video type or something.

Don't get me wrong, I'm a 100% Windows fanboy but not on mobile phones too. I dislike Linux and I don't really care if they do not have any viruses
or it is open sourced. What I really care is about what gets the job done. Linux, especially Ubuntu, any time I have tried to work on it they had crashes,
critical errors for no particular reasons, all I was doing was searching in ubuntu forums or google for solutions and it was really frustrating, sometimes
I had to use the terminal as well and made my work a bigger pain in the butt. On the other hand, on Windows my job is getting done much faster because
it's more user-friendly, you don't have to use MS-DOS to fix some things only in extreme situations.

On mobile phones it's the other way around for me. Android is the most user-friendly smartphone OS I have ever seen. It's easy to navigate around
the menus, find more applications, install games and etc.
I don't know how much slow the android is on other phones but I own a Samsung Galaxy S with a custom firmware and overclocked, for me it is
blazing fast and clearly I don't how the same will function in a Windows Phone.

Windows was intended and is still is for PCs

I'm seriously considering it.

I've had an iPhone 3G and am virtually at the end of an 18 month contract on an HTC Desire, currently running Gingerbread. I have no particular love for the Desire (especially the battery life) and do fancy trying something different - and given that Mango is pretty much out there now, now is as good a time as any.

I have a very brief play with a friends HTC Windows 7 phone (don't recall the model) and I did like it quite a lot...

Will just have to see what's around when I come to upgrade!

I might switch to Windows Phone next year sometime. It depends on what I think of the iPhone and OS that comes out next year compared to Microsoft's et al's offering. But I am considering it.

dimitris said,
Whoa... 45% not even aware of Windows Phone 7... It is possible though, cause windows models are so rare...

Just wait until the MSFT marketing blitz this fall...

KingCrimson said,

Just wait until the MSFT marketing blitz this fall...

If its anything as bad as their "im an unemployed layabout and microsoft gave me a free computer, yay for windows 7" adverts, I wouldn't hold your breath.

dimitris said,
Whoa... 45% not even aware of Windows Phone 7... It is possible though, cause windows models are so rare...

It's has nothing to do with rare models, it has to do with marketing and carrier push. You walk into any carrier and just say I am interested in a smartphone. They ask what kind and you say you're not sure, they will first try to sell you an iPhone. Then they try to sell you and Android based device. They will never just show u a windows device.

I tested the theory after I read and article where MS is working with a site for people to report carriers not actively showing Windows devices. I went to Verizon and I had my iPhone in my pocket. I walked in saying I want to see the latest Windows Phone. He asked why do I want this phone and maybe not an iPhone or Android phone. So I pulled out my iPhone and I said I had an Android devices before. He then showed me a Windows device and then he said I will be back if u have questions.

But then another person walks in and that person wanted an iPhone and he stood their from start to sell.

Carriers are bias towards what is popular and of course what they can sell. I was surprised he didn't even try to show me a blackberry.

It's all about Android and iPhone bec that is what is selling in huge numbers.

I see these type of news all over the internet but win phone 7 never made a big impact yet...
also this study might be conducted with what 150 individuals???

still1 said,
I see these type of news all over the internet but win phone 7 never made a big impact yet...
also this study might be conducted with what 150 individuals???

A sample size of ~150 users is enough to show that Macs are taking over schools with 60%, so why is it not enough to show that WP7 is poised to take over?

nohone said,

A sample size of ~150 users is enough to show that Macs are taking over schools with 60%, so why is it not enough to show that WP7 is poised to take over?


~150 users is still NOT enough for me to show that Macs are taking over schools with 60%... so its still not enough for me in case of win phone 7. In conclusion both studies are nonsense

still1 said,

~150 users is still NOT enough for me to show that Macs are taking over schools with 60%... so its still not enough for me in case of win phone 7. In conclusion both studies are nonsense

I think nohone was being sarcastic.

still1 said,
I see these type of news all over the internet but win phone 7 never made a big impact yet... also this study might be conducted with what 150 individuals???
This is exactly what I see here. I think Neowin is taken over by Microsoft employee and they are trying to create fud.

zoonyx said,
Yeah considering.... and then saying no.
Well, it's still a cool figure. considering that they are even "considering" it, when it lacks even the "basic" features!

With Mango, they will more than "consider" it!

Whatever happenned to those fandroid that kept saying "too little too late"

Before long, Windows will be everywhere and not just phone. Desktop, tablet, phone, your fridge, toilet, xbox, your table, your wall, your bed. I'll be damned if it weren't implanted in people brain a decade from now.

flexkeyboard said,
Whatever happenned to those fandroid that kept saying "too little too late"

Before long, Windows will be everywhere and not just phone. Desktop, tablet, phone, your fridge, toilet, xbox, your table, your wall, your bed. I'll be damned if it weren't implanted in people brain a decade from now.

Hope that's sarcasm.

flexkeyboard said,
Whatever happenned to those fandroid that kept saying "too little too late"

Before long, Windows will be everywhere and not just phone. Desktop, tablet, phone, your fridge, toilet, xbox, your table, your wall, your bed. I'll be damned if it weren't implanted in people brain a decade from now.

I am glad you said "Windows" and not "Windows Phone 7" OS.
Besides Windows was running on a refrigerator...... in 1997. I am not kidding, I watched it and the ecosystem was very cool.

FMH said,
Well, it's still a cool figure. considering that they are even "considering" it, when it lacks even the "basic" features!

With Mango, they will more than "consider" it!

Well maybe maybe... we'll see. You see the point I was making though. Smartphone users SHOULD be considering other platforms, otherwise they're just disciples of apple and deserve to be mocked. I'm just saying that considering doesn't mean anything close to buying