4chan strikes again; trolls Pepsi "Dub the Dew" campaign

Grannies appear to be the popular choice.

4chan has shown us over the years that whenever they put their vast resources together, the site has the power to completely turn around an innocent marketing campaign, or even track down baddies like the infamous Burger King Lettuce stomper that was posted last month in our forums.

Now, the site has joined together to troll a Pepsi Co. online campaign called "Dub the Dew" which asks voters to come up with a new name for their Green Apple Mountain Dew flavored drink. Tons of silly suggestions started topping the leaderboard, with variations of Gushing Granny being favored by the 4Chan'ers. Other suggestions for the new name included "Diabeetus", "Moist Nugget" and "Fapple".

We beg to differ.

At one point "Hitler did nothing wrong"  topped the leaderboard, and it was going to be obvious that the campaign would be abandoned as yet another fail for a seemingly innocent "involve the peoples" gesture by a multinational company. You may remember the McDonalds campaign that also horribly backfired, back in January.

Eventually the campaign was taken offline, and someone even created a mirror for it which didn't allow votes, but that is now down though at the time of writing.

The Hypervocal website has even received updates that denied 4Chan was involved, and blamed it on Reddit, who subsequently offered proof that it wasn't them. Whoever is to blame, it seems that Pepsi will have to pick a name outside the top ten, come up with the name themselves, or orchestrate a new campaign that isn't as easily foiled. 

Seems even the big boys can't catch a break!

Source & Images: Hypervocal 
Please note that one image on the Hypervocal article contains profanities.

Thanks for the news tip Ryoken!

Report a problem with article
Previous Story

Windows 8 available from tomorrow, for some at least

Next Story

How can you measure the Knowledge Economy?

47 Comments

Commenting is disabled on this article.

What the **** did you just ****ing say about me, you little bitch? I'll have you know I graduated top of my class in the Navy Seals, and I've been involved in numerous secret raids on Al-Quaeda, and I have over 300 confirmed kills. I am trained in gorilla warfare and I'm the top sniper in the entire US armed forces. You are nothing to me but just another target. I will wipe you the **** out with precision the likes of which has never been seen before on this Earth, mark my ****ing words. You think you can get away with saying that **** to me over the Internet? Think again, ****er. As we speak I am contacting my secret network of spies across the USA and your IP is being traced right now so you better prepare for the storm, maggot. The storm that wipes out the pathetic little thing you call your life. You're ****ing dead, kid. I can be anywhere, anytime, and I can kill you in over seven hundred ways, and that's just with my bare hands. Not only am I extensively trained in unarmed combat, but I have access to the entire arsenal of the United States Marine Corps and I will use it to its full extent to wipe your miserable ass off the face of the continent, you little ****. If only you could have known what unholy retribution your little "clever" comment was about to bring down upon you, maybe you would have held your ****ing tongue. But you couldn't, you didn't, and now you're paying the price, you goddamn idiot. I will **** fury all over you and you will drown in it. You're ****ing dead, kiddo.

Colin McGregor said,
Seeing any post by 4chan makes me glad I'm not brain dead enough to enjoy any of it and it helps me see that my life isn't so bad.

Seeing brain dead posts like this makes me glad people are all different and find different things amusing.

Colin McGregor said,
Seeing any post by 4chan makes me glad I'm not brain dead enough to enjoy any of it and it helps me see that my life isn't so bad.
I find it pretty funny that the McDonalds one didn't even need 4chan's help. Does that make people who hate Maccy D's braindead?

This was done by le 9gag armi.
I'd like to point out that 9gag caused 9/11 and encourages pedophilia- the "le" commonly used in their "funny" rage comics are actually references to a french case of pedophiliac behaviour from the early 1900s.

ndoggfromhell said,
Other than the Hitler one, they were all funny. Props to 4chan for making me laugh. innocent prank, nothing more.

I mean ... really? Did it genuinely make you laugh? You must be monstrously easy to please.

Yakuzing said,
Spirit Dave and alwaysonacoffebreak
Please lighten up. You sound like grouchy old men. And also, welcome to the internet.

I'm sorry, you think this is normal? I'm all up for a laugh but not like this.

alwaysonacoffebreak said,

I'm sorry, you think this is normal? I'm all up for a laugh but not like this.

Just because it's not your idea of fun, doesn't mean it's not fun. There are probably many people who would look at what you do for fun and tell you that "you need to get a life"

I cannot stand people who do this, tell everyone who doesnt have the same interests "they need a life"

McKay said,

Just because it's not your idea of fun, doesn't mean it's not fun. There are probably many people who would look at what you do for fun and tell you that "you need to get a life"

I cannot stand people who do this, tell everyone who doesnt have the same interests "they need a life"

Yeah sure there are, the ones who don't step outside from time to time to see what the real world is about. But I don't actually care nor will I argue with you anymore, everyone's gotta grow up sometime.

Yakuzing said,
Spirit Dave and alwaysonacoffebreak
Please lighten up. You sound like grouchy old men. And also, welcome to the internet.

Like the gushing granny once said: Drink some cement and harden the eff up.

alwaysonacoffebreak said,

Yeah sure there are, the ones who don't step outside from time to time to see what the real world is about. But I don't actually care nor will I argue with you anymore, everyone's gotta grow up sometime.

way to not stereotype........

I run an my own company, have two children of my own and my partner has two, we're all involved in loads of outdoor activities and have a very active social life, we're both involved in community events and are active at the kids schools................I FIND THIS FUNNY! go figure?

alwaysonacoffebreak said,

I'm sorry, you think this is normal? I'm all up for a laugh but not like this.


Gushing grannies are serious business.

alwaysonacoffebreak said,

Yeah sure there are, the ones who don't step outside from time to time to see what the real world is about. But I don't actually care nor will I argue with you anymore, everyone's gotta grow up sometime.

I think it's you who needs to step out into the real world and see that this is what happens when some people like to have some fun. You sound like you are in denial and facts are facts. If anything you're the one who needs growing up and accept that people are different from you.

duddit2 said,

way to not stereotype........

I run an my own company, have two children of my own and my partner has two, we're all involved in loads of outdoor activities and have a very active social life, we're both involved in community events and are active at the kids schools................I FIND THIS FUNNY! go figure?

Cool ... 1) You don't run any companies. You're saying it to back up your stupid point of view. 2) Having naked photo's of children in your possession doesn't mean those kids are yours.

Spirit Dave said,

Cool ... 1) You don't run any companies. You're saying it to back up your stupid point of view. 2) Having naked photo's of children in your possession doesn't mean those kids are yours.

How many hours per day do you spend on here Spirit Dave? It seems whenever I decide to check out Neowin comments you're in them spewing venom at someone.

dubbit2, it's ok, it takes 22.3 years for something tragic to be funny. These guys are just a tad late on everyone else..

Keep in mind boys: The comment might be twisted, but twisted is funny to people. And what is laughter? It's a comprehensive contradiction between the left and right side of your brain... I honestly don't get absurd humor and I find it annoying most of the time. Doesn't mean everyone else who likes it is wrong for it. I don't get the whole Dominatrix thing, but hey... If it works for someone, why not?

Spirit Dave said,

Cool ... 1) You don't run any companies. You're saying it to back up your stupid point of view. 2) Having naked photo's of children in your possession doesn't mean those kids are yours.

So you ask what was going through the mind of trolls making jokes about Hitler etc. calling them disrespectful, then you sarcastically imply that someone's a paedophile with a smiley on the end. Something's amiss here.
Don't mind me, just wondering "What sort of warped mind even thinks about writing it, even as a 'joke' let alone doing it." Yeah.

Geezus. Those kids need to get a life. But I guess in this case everything starts from parenting and everyone who thinks "trolling" is an art needs to get some special attention in a clinic.

alwaysonacoffebreak said,
Geezus. Those kids need to get a life. But I guess in this case everything starts from parenting and everyone who thinks "trolling" is an art needs to get some special attention in a clinic.

Heh, I actually enjoy these random acts of douchebaggery have some humor

Shadowzz said,

Heh, I actually enjoy these random acts of douchebaggery have some humor

Sorry, you find "Hitler did nothing wrong" humorous ???

Riggers said,

Sorry, you find "Hitler did nothing wrong" humorous ???

yes, because its clearly not a real opinion*, and just done to embarrass a big multinational.

*I'm guessing even neo-nazis and other lunatics don't start their arguments 'Hitler did nothing wrong mate'.

alwaysonacoffebreak said,
Geezus. Those kids need to get a life. But I guess in this case everything starts from parenting and everyone who thinks "trolling" is an art needs to get some special attention in a clinic.

i find this funny, the same way that some people find stamp collecting fun... everyone has different ideas about what's funny or interesting or....etc...

Northgrove said,

As a name of Mountain Dew on store shelves? Yes. Context!

The rest of the entries i found very amusing and made me chukkle, i just don`t see any funnyness in that statement whatsoever no matter what "context" it is concerned with. Maybe it`s just me, but i allways thought comedy had a modicum of intelligence to it!

p.s. I`m not jewish, but have been to Auschwitch...

zoonyx said,

yes, because its clearly not a real opinion*, and just done to embarrass a big multinational.

*I'm guessing even neo-nazis and other lunatics don't start their arguments 'Hitler did nothing wrong mate'.

Oh right ... So if I walked up to your Mother and told her I was glad her *** dad died (if or when he has died), and then said it was to give perspective to the world and show how insignificant one person's death is on the world (or insert other bulls**t reason here), you'd laugh along and say that was funny too?

What in the hell is going on in the minds of these little freaks? I mean come on... regular, decent people, and kids go on this stuff. When I see stuff like this I'm proud to know that I live a life and am not a mental case loser like these little trolls. Hitler did nothing wrong? What sort of warped mind even thinks about writing it, even as a 'joke' let alone doing it. Some of the people Hitler's regime tortured and maimed and scarred are still alive and those memories are still fresh. It just shows these little c**ts have no morality.

Spirit Dave said,
What in the hell is going on in the minds of these little freaks? I mean come on... regular, decent people, and kids go on this stuff. When I see stuff like this I'm proud to know that I live a life and am not a mental case loser like these little trolls. Hitler did nothing wrong? What sort of warped mind even thinks about writing it, even as a 'joke' let alone doing it. Some of the people Hitler's regime tortured and maimed and scarred are still alive and those memories are still fresh. It just shows these little c**ts have no morality.

someone is ****ed off on the internet

Spirit Dave said,
What in the hell is going on in the minds of these little freaks? I mean come on... regular, decent people, and kids go on this stuff. When I see stuff like this I'm proud to know that I live a life and am not a mental case loser like these little trolls. Hitler did nothing wrong? What sort of warped mind even thinks about writing it, even as a 'joke' let alone doing it. Some of the people Hitler's regime tortured and maimed and scarred are still alive and those memories are still fresh. It just shows these little c**ts have no morality.

Its a joke, not a dick. You don't have to take it that hard.

Spirit Dave said,
It just shows these little c**ts have no morality.

You hit the nail right on the head. They have no morality, and frequently bash people who do.

Spirit Dave said,
What in the hell is going on in the minds of these little freaks? I mean come on... regular, decent people, and kids go on this stuff. When I see stuff like this I'm proud to know that I live a life and am not a mental case loser like these little trolls. Hitler did nothing wrong? What sort of warped mind even thinks about writing it, even as a 'joke' let alone doing it. Some of the people Hitler's regime tortured and maimed and scarred are still alive and those memories are still fresh. It just shows these little c**ts have no morality.

It's people like you that make that sort of stuff funny.

Spirit Dave said,
It just shows these little c**ts have no morality.

Stop counting to potato then!

Seriously by your logic any joke on a sensitive subject should not be tolerated; cancer, STD, famine, racist jokes, mentally retarded, stereotypes, rednecks, gay, religion and of course your mom.

Spirit Dave said,
What in the hell is going on in the minds of these little freaks? I mean come on... regular, decent people, and kids go on this stuff. When I see stuff like this I'm proud to know that I live a life and am not a mental case loser like these little trolls. Hitler did nothing wrong? What sort of warped mind even thinks about writing it, even as a 'joke' let alone doing it. Some of the people Hitler's regime tortured and maimed and scarred are still alive and those memories are still fresh. It just shows these little c**ts have no morality.

The internet allows people to be idiots and remain anonymous, so there will be no comeuppance for their idiotic behaviour unless they do something illegal and are caught, or make a mistake like the burger king and geotag the photos (seriously? Rookie mistake...)

It's like the dead baby jokes group of Facebook. People post on there every day threatening to kick the owner's head in and what not. I shake my head at people giving them the attention they want. Ignore them.

Grow up and learn to ignore idiot kids.

Chugworth said,

It's people like you that make that sort of stuff funny.

You wouldn't find it funny if people in your family had been killed or tortured and hurt in a massacre that affected the whole world and then some little punks started making grotesque comments about it on a site where children will see it. However, you're probably one of the people who gets involved in these games.

Spirit Dave said,

You wouldn't find it funny if people in your family had been killed or tortured and hurt in a massacre that affected the whole world and then some little punks started making grotesque comments about it on a site where children will see it. However, you're probably one of the people who gets involved in these games.

Yeah! Just like a Burger King promo!

Wait, what?

Spirit Dave said,

You wouldn't find it funny if people in your family had been killed or tortured and hurt in a massacre that affected the whole world and then some little punks started making grotesque comments about it on a site where children will see it. However, you're probably one of the people who gets involved in these games.


Maybe my sense of humor is immature, but if I saw a bottle of Mountain Dew with a flavor named "Hitler did nothing wrong", I would literally laugh out loud because the first thought to come to my mind would be that someone hacked Pepsi's label printers and typed the most absurd, offensive statement they could think of.

Obviously, if a company seriously endorsed Hitler, that would be a different story.

Spirit Dave said,
What in the hell is going on in the minds of these little freaks? I mean come on... regular, decent people, and kids go on this stuff. When I see stuff like this I'm proud to know that I live a life and am not a mental case loser like these little trolls. Hitler did nothing wrong? What sort of warped mind even thinks about writing it, even as a 'joke' let alone doing it. Some of the people Hitler's regime tortured and maimed and scarred are still alive and those memories are still fresh. It just shows these little c**ts have no morality.
What the **** did you just ****ing say about me, you little bitch? I'll have you know I graduated top of my class in the Navy Seals, and I've been involved in numerous secret raids on Al-Quaeda, and I have over 300 confirmed kills. I am trained in gorilla warfare and I'm the top sniper in the entire US armed forces. You are nothing to me but just another target. I will wipe you the **** out with precision the likes of which has never been seen before on this Earth, mark my ****ing words. You think you can get away with saying that **** to me over the Internet? Think again, ****er. As we speak I am contacting my secret network of spies across the USA and your IP is being traced right now so you better prepare for the storm, maggot. The storm that wipes out the pathetic little thing you call your life. You're ****ing dead, kid. I can be anywhere, anytime, and I can kill you in over seven hundred ways, and that's just with my bare hands. Not only am I extensively trained in unarmed combat, but I have access to the entire arsenal of the United States Marine Corps and I will use it to its full extent to wipe your miserable ass off the face of the continent, you little ****. If only you could have known what unholy retribution your little "clever" comment was about to bring down upon you, maybe you would have held your ****ing tongue. But you couldn't, you didn't, and now you're paying the price, you goddamn idiot. I will **** fury all over you and you will drown in it. You're ****ing dead, kiddo.

I could be wrong, but I heard that in the terms and conditions Pepsi said that if the top result ended up being outside of the boundaries of decency then they were within their right to pick a different option. Granted, all of those options are outside of those boundaries, but surely Pepsi's list is longer than the top 10?