71% of all tweets are ignored

tweet chart

Over a two month period of time Twitter users were able to tweet 1.2 billion times which gave Sysomos, a provider of social media monitoring and analytics technology, more than enough data to analyze just how much your followers care about what you have to say. They found that over the two month period, only 6% (72 million) of all tweets were retweeted and only 23% (276 million) got at least one reply while the remaining 71% (852 million) got not reaction at all. 

While they were analyzing the data, they found that of the 276 million tweets to get a reply, 85% of them were only able to get one reply from their tweet. They also found that 92% of all retweets happen within the first hour. If it has not been retweeted by the first hour, most likely it won't be retweeted at all. This goes for replies as well. If someone plans to reply to your tweet, it will most likely happen within the first hour as they have found to be the case 96% of the time. 

Recently, we found out that Twitter uses 12 terabytes of storage a day to hold all of the tweets generated by their users. So, with 71% of the tweets being almost entirely ignored, it seems like they may be wasting space saving tweets forever.

Image Credit: Sysomos

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28 Comments

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Not surprising.

For company accounts tweets are becoming the new RSS.

And why RT something from someone who you know all your friends have on their lists?

I bet this flawed survey also only measured pure RTs not MTs or /via.
Many times I'll read a tweet and react/respond to it, just not with a reply or retweet.
More often than not I will definitely follow a link and that doesn't seem to be measured at all

I'm not surprised. Most people use Twitter to stay up to date on whoever they follow. They don't use it as they would Facebook or MySpace.

Anaron said,
I'm not surprised. Most people use Twitter to stay up to date on whoever they follow. They don't use it as they would Facebook or MySpace.
That is true. I just read the news posts of who i follow. I don't really post anything on twitter. I save it for Face Book.

Pretty much the reality.
I was pretty surprised last week to get few RT and some @replies to my tweets, specially from strangers.

Yeah I was just reading through the new list of tweets to read, and just scroll through a good percentage of them. Only a few (i.e. Neowin, BBC, and other news sites) are actually read.

Most tweets are ignored because most tweets are useless. Twitter's popularity amongst the nameless people still boggles my mind

CGar said,
Most tweets are ignored because most tweets are useless. Twitter's popularity amongst the nameless people still boggles my mind

I'm part of the "nameless people" who use Twitter. But I don't post much of anything. Just follow some people (developers of applications I'm interested in, mostly) and when I'm bored I like to read whats trending.

Most of the time (unless you are a news source or entertainer (just examples) your tweets are unimportant and I bet a good amount of people dont care about what you have to say. So I can agree here.

I call bull****. "Ignored" implies "unread," which is certainly NOT the case. Just because there wasn't a reply or retweet doesn't mean the tweet was unread/ignored.

Shadow D. Wolf said,
I call bull****. "Ignored" implies "unread," which is certainly NOT the case. Just because there wasn't a reply or retweet doesn't mean the tweet was unread/ignored.

"Ignoring" can be implied in a number of different ways. In this chart, ignoring is implied as; no action undertaken. Therefor it is correct. If you ignore someone, you still hear what they say, you just don't reply. Also plugging your ears is ignoring. But I see how this is confusing.

This is misleading. 71% received no reaction =/= ignored. I know I look at the few Tweets I follow and get what I need from the 160 or whatever characters.

Xenosion said,
This is misleading. 71% received no reaction =/= ignored. I know I look at the few Tweets I follow and get what I need from the 160 or whatever characters.

Exactly. A great majority of tweets don't require replies, why would I reply to a tweet telling me about a new release of some software that I keep up to date with? I wouldn't, but that certainly doesn't mean that it's ignored.

This "study" is fatally flawed from the ground up, and I'm surprised it even made any kind of news, let alone /. and Neowin.

Majesticmerc said,

Exactly. A great majority of tweets don't require replies, why would I reply to a tweet telling me about a new release of some software that I keep up to date with? I wouldn't, but that certainly doesn't mean that it's ignored.

This "study" is fatally flawed from the ground up, and I'm surprised it even made any kind of news, let alone /. and Neowin.

Not to mention that if what you are tweeting is substantial in any way, most friends will text/call you since there isnt the character limit.