A fifth of BlackBerry 10 apps are actually Android apps in disguise

The success of new devices such as BlackBerry's Z10 are likely to rest on the quality of the app ecosystem users have available to them. One of BlackBerry's key goals has been to increase the number of developers interested in the platform, resulting in the company offering some shortcuts that can be used to port existing apps over to the all-new operating system, for example an 'Emulation Engine' which allows developers to convert their existing apps to appear natively on the OS.

Martyn Mallick, BlackBerry's vice president for global alliances and business development, commented in an interview that "we give them a very nice on-ramp to get onto the platform. Our users deserve to have great content. If that is the fastest way [offering porting tools] we can get some of that content, that's great." 

Most notably, however, Mallick confirmed that around 20 percent of the 100,000+ apps currently available for BlackBerry 10 have been published using emulation tools. Plainly, a fifth of all BlackBerry 10 apps are just Android apps in disguise. Despite this, Mallick was quick to affirm that BlackBerry wants companies to be building native applications for the platform in the long term.

Some larger players in the market have not yet released apps for the BlackBerry 10 platform, most notably Netflix and Instagram. Mallick again was quick to avert the blame from company to developer - "There are still some partners that are not in a position where their schedules line up with our schedules. There are some partners with their priorities elsewhere, not even necessarily in mobile." Whether the last statement is a jab at Netflix, focusing heavily on the promotion of their self-made political drama House Of Cards, or whether through the facade of managerial speak, BlackBerry's VP is simply saying companies don't see BB10 as a platform worth developing for. Yet.

BlackBerry's Z10 smartphone has been met with mixed reviews from both critics and users, citing the limited app availability as a major drawback. Naturally, as soon as one major developer spends time on the platform, others will follow. The company's flagship device will be carried by both T-Mobile and Verizon soon, a time at which Mallick says we'll see a "stronger response".

Source: AllThingsDImage: ArsTechnica

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28 Comments

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I don't understand why anybody would want android apps on Blackberry. The whole point of Blackberry is to use Blackberry apps. If you want android apps get android. It doesn't make sense to buy an Blackberry device to run android apps.

myxomatosis said,
There's no such thing as "Android apps" or "Blackberry apps". There's "apps", if they can run on a device, they can.

This guy gets it

Thats like saying Linux has the ability to run windows apps via wine. So you include all those apps. Hell you can make the case then windows phone can run all the HML5 apps on the Internet. If I have Blackberry I don't want to use Android I want Blackberry apps.

This is impossible.

When there were 70000 apps, 40% of the apps were Android apps. That's 28000 apps.

Now that are 100000 apps. If every app added since then were native apps, 28% of the apps are Android apps.

Clearly, people at BlackBerry (formerly RIM) cannot do math.

blackberry is on their death bed,they can only resort to lying. you wont really hear too much about the lies on tech sites because blackberry has become irrelevant.

first it was the sold out lie,which they got caught for.

then they said a buyer bought one million z10s. turned out it was brightstar that made "an order" for 1 million z10s. an order is different than buying. brightstar is a cell phone distributor that sells to carriers around the world. they distribute to Verizon in the US. This is a bad thing because Verizon usually always makes their own orders,but by going through brightstar,they reduce their risk,because brightstar obviously is giving them some kind of clause where they can back out of the amount of phones they commit to. that's the only reason Verizon is going through them and not doing it themselves. this can only mean there is also a clause between brighstar and blackberry where they can do the same. that 1 million order can end up with the majority of them being returned.

and now the app lie. red handed too. no shame.

im glad that in 6 months max they will cease to exist. just a scummy company. btw im Canadian and I support real Canadian companys that have integrity.

Snake89 said,
vcfan, u must be one of them apple fanboys or that's suck one all the lies about Windows Phone which not many people care about since the lack of apps.

Aside from just released games, Windows Phone has normal apps most people use. (Instagram being the exception).

Snake89 said,
it's called rounding up, all companies do this when talking large numbers.

Clearly, this must be some rounding gone wrong.

I don't know what kind of rounding is one third (possibly much higher) rounded to a fifth.

If there is any mobile OS in its death bed, its Windoze phone. The sheer amount of money wasted in marketing that garbage alone is enough to buy a company like BB a couple of times over. All that money and the consumer reaction is one giant 'meh'.

Weren't Microsoft the ones who perfected the whole 'sold out' lie? Didn't they even have to sink as low as keeping only 1 sufrace in stock in some BestBuy stores, so they can claim it sold out?

Now they have to retort to paying devs petty cash to make a few fart apps. That, my friend, is rock bottom. Emulating apps from a competing platform doesn't even come close.

recursive said,
If there is any mobile OS in its death bed, its Windoze phone. The sheer amount of money wasted in marketing that garbage alone is enough to buy a company like BB a couple of times over. All that money and the consumer reaction is one giant 'meh'.

Weren't Microsoft the ones who perfected the whole 'sold out' lie? Didn't they even have to sink as low as keeping only 1 sufrace in stock in some BestBuy stores, so they can claim it sold out?

Now they have to retort to paying devs petty cash to make a few fart apps. That, my friend, is rock bottom. Emulating apps from a competing platform doesn't even come close.

Microsoft says Windows Phone is outselling iPhone in 7 markets, Blackberry in 26
http://blogs.technet.com/b/mic...ck-and-springing-ahead.aspx

Microsoft: Windows Phone Is Now No. 2 Mobile OS In India


troll harder

vcfan said,
blackberry is on their death bed,they can only resort to lying. you wont really hear too much about the lies on tech sites because blackberry has become irrelevant.

first it was the sold out lie,which they got caught for.

then they said a buyer bought one million z10s. turned out it was brightstar that made "an order" for 1 million z10s. an order is different than buying. brightstar is a cell phone distributor that sells to carriers around the world. they distribute to Verizon in the US. This is a bad thing because Verizon usually always makes their own orders,but by going through brightstar,they reduce their risk,because brightstar obviously is giving them some kind of clause where they can back out of the amount of phones they commit to. that's the only reason Verizon is going through them and not doing it themselves. this can only mean there is also a clause between brighstar and blackberry where they can do the same. that 1 million order can end up with the majority of them being returned.

and now the app lie. red handed too. no shame.

im glad that in 6 months max they will cease to exist. just a scummy company. btw im Canadian and I support real Canadian companys that have integrity.

How is an order different from buying? When you go to a resturant and ORDER food, don't you have to pay for it? And order simply means, likely you cnat get the items you want right away, but once it is avail you have to pay. Right? Go to McDonald's and order up some food and see how far you get without paying.

As far as the other stuff. There were many locations that were sold out. Many specific locations were not depending on where they were in close proximity to population.

As far as an order for 1M? Does it matter who the buy is? Distributers place orders based on their customer request to buy. Order 1M insures they have an ample supply at launch especially in the USA. ATT being the largest seller of Blackberry device will surely need at least 500,000 of them.

You're just trolling.

Of course he is trolling. Ask him about how M$ claimed they 'sold' 60 million licenses, but wouldn't admit they were simply sales to OEMs and not customers, and he would sing a different tune.

WP selling in India has got nothing to do with the OS or M$'s advertising budget. People in India have a blind love affair with Nokia, and would buy a piece of turd should it have Nokia written on it, just like folks in the US buy anything with an Apple logo on it.

Despite all the fanbois out there, NOK are still selling the average smartphone at a loss.

Out of 10 previous NOK smartphone owners, only 3 converted to WP, and of these 3, 2 vowed never to buy WP again. With those kind of stats, NOK are on a deathwatch and are being primed to be swallowed by M$.

http://www.forbes.com/sites/ad...ndows-phone-claims-analyst/

recursive said,
Of course he is trolling. Ask him about how M$ claimed they 'sold' 60 million licenses, but wouldn't admit they were simply sales to OEMs and not customers, and he would sing a different tune.

aww you guys still using that excuse? there are way over 100 million now.

http://gs.statcounter.com/#os-ww-weekly-201311-201313

more windows 8 pcs in use than ipads. there are probably 100 million ipads in use. id like to see you defend that statement now. you can't.

Held one of these at the AT&T store. Store manager was using it. It's a beautiful phone, a mix between an iPhone and a Samsung Galaxy. If only Blackberry would have made some moves a few years ago.

This is a very smart move that may pay huge dividends for Blackberry. They aren't in the same boat MS is in trying to court developers from the start. Android developers can easily dump their apps on the BB too as if it were just another Android handset and develop natively for it if they see the sales to justify it.

Win for Blackberry in that they have apps to show users, win for developers as they have access to more customers and a interesting new market (corporate users).

And as a person who own (and loves) an Android tablet for fun and has a BB for work, this is going to allow for some great synching/continuity. I'm excited

LogicalApex said,
This is a very smart move that may pay huge dividends for Blackberry. They aren't in the same boat MS is in trying to court developers from the start. Android developers can easily dump their apps on the BB too as if it were just another Android handset and develop natively for it if they see the sales to justify it.

Win for Blackberry in that they have apps to show users, win for developers as they have access to more customers and a interesting new market (corporate users).

And complete and utter loss for consumers because they get a crap quality app as a result of devs not being bothered to completely rewrite an app...

LogicalApex said,
This is a very smart move that may pay huge dividends for Blackberry. They aren't in the same boat MS is in trying to court developers from the start. Android developers can easily dump their apps on the BB too as if it were just another Android handset and develop natively for it if they see the sales to justify it.

Win for Blackberry in that they have apps to show users, win for developers as they have access to more customers and a interesting new market (corporate users).

Agree much better than being Microsoft and put the blame on the companies that don't develop the apps instead of giving them incentives to develop for WP like RIM HAS BEEN DOING BEFORE the launch.

ingramator said,
And complete and utter loss for consumers because they get a crap quality app as a result of devs not being bothered to completely rewrite an app...

Finally you're understanding the problem Windows Phone 8 has