Acer to sell fewer Windows PCs in favor of more Android and Chromebook products

Acer's most recent Windows 8 product is the 8.1 inch Iconia W3 tablet.

Acer's top executives have not been shy in the recent past with their opinions on the current state of the PC industry and of Microsoft's Windows OS in particular. The fourth largest PC maker has already claimed that the launch of Windows 8 has been unsuccessful so far and has been highly critical of Microsoft's entry in the PC hardware market with the Surface.

This week, The Wall Street Journal reports that Acer plans to cut down on the number of new Windows products, while at the same time expanding products made for Google's Android and Chrome OS platforms. Acer predicts that the amount of revenue from its products that use Android and Chrome could grow to as high as 30 percent in 2014.

Acer chairman J.T. Wang continued his campaign of rather disparaging remarks towards Microsoft, stating  " ... the Windows camp has to do something to reestablish or reinforce confidence among PC users. People are reluctant (to buy) and are holding (off) their purchasing decisions."

These new statements came as the company also revealed its second quarter 2013 financial results. Acer recorded an overall loss of $11.4 million for the quarter, compared to a profit of $1.9 million for the same period a year ago.

Source: Wall Street Journal

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Dear Mr Wang

We wish you the best with your decision to sell more Android and Chrome OS computers. I have spoken to Bill and he agrees that we should terminate our contracts and that Acer Computer Inc are no longer licensed to sell windows in any form.

We wish you the best for the future!

Regards

Stevie B

Acer only ever made two things well, cheap notebooks and netbooks. Unfortunately for them the netbook is dead and Lenovo makes much, much better low end notebooks for a comparable price. If you operate a small town computer store though, Acer is often times the best option because of the support they offer to small business.

This is what I would term a tit-for-tat decision. The tits at Acer have decided to take their tat to Android. RIP.

On behalf of all Windows PC, laptop, tablet and phone users can I just say, "farewell". They won't be missed.

Acer has been the vocal anti-Windows 8 OEM, so lots of clickbait there. However Acer said that it only expects to get up to 30% of its revenue from Android and Chromebooks. So still Acer expects to get most of its money from Windows machines. Heck, if they can improve the W3 they could make a good chunk of change there.

I think they are trying to keep their jobs. Plain and simple. I'm not anti-acer but I would prefer some level of quality when I spend money on hardware and they always end up not making the first cut.

Microsoft should just tell them to **** off completely and stop licensing windows to them, lets see how well they do just selling android/chrome stuff.

I couldn't care less about Acer, they make the worst Windows Devices out of all OEM's. that W3 tablet is just terrible. The only people that should be allowed to make Windows products should be Microsoft, Lenovo and Nokia for tablets. All the rest can go play in the android pool.

less acer products more windows quality pc... good riddance.

once they realize that android its not their panacea they will blame samsung because of its marketshare in android

Acer may be known for there cheap products, especially compared to the Surface. Some OEMS are doing great at competing at the quality level of the Surface, which in my opinion is where the quality should be. I've never been a fan of cheap products. However Microsoft does have a problem, in that they really don't have a tablet OS for the lower end tablet market. Windows RT is great, but there are instances where a full fledged OS isn't needed. If Microsoft were to have made the Windows Phone OS for small form factor tablets then they could have a winner. This is where Google is doing better, Android can run on a phone or tablet and Chrome OS can run on a tablet or notebook

wv@gt said,
Acer may be known for there cheap products, especially compared to the Surface. Some OEMS are doing great at competing at the quality level of the Surface, which in my opinion is where the quality should be. I've never been a fan of cheap products. However Microsoft does have a problem, in that they really don't have a tablet OS for the lower end tablet market. Windows RT is great, but there are instances where a full fledged OS isn't needed. If Microsoft were to have made the Windows Phone OS for small form factor tablets then they could have a winner. This is where Google is doing better, Android can run on a phone or tablet and Chrome OS can run on a tablet or notebook

I really don't think Microsoft will miss sloppy OEMs ruining their image further with cheap ****. The low end market can have Android. God knows it has just as bad of a reputation as the cheap hardware it runs on.

Acer is just the first to distance itself from Microsoft. They flat out burned bridges when they released the Surface. OEMs are ****ED. Potential customers are staying away from Windows 8 as well...and RT isn't even on the MAP. Microsoft refuses to release an OS that customers actually want, and that OEMS can MAKE MONEY on, so why should they be surprised when partners start jumping ship for the competition? This is only going to get worse for Microsoft as time goes on. But hey, they WANTED to be a "vertical" company focused on "devices and services" anyway, right? Who needs OEMs? (/facepalm)

Looking at the devices that are actually widely available on store shelves, it's pretty obvious MS should have gone much deeper trying to build hardware. When I go looking in stores for tablets and convertibles you find 1 asus vivotab and maybe either the yoga or a dell xps 12. That's it. The surface is better than either of those. The selection is crap if you don't go to a Microsoft store or go on line to purchase something. The only thing I see from OEMs are a few touchscreen laptops which generally are ok and then the old school stuff. I think MS needs to decide the OEMs can't be who is responsible for showcasing the OS.

Cheap operating systems for cheap pieces of crap. Microsoft certainly isn't loosing anything at all by having them slip away.

J.T. Wang is spot-on with his comments, most people completely despise windows 8 and for good reason.

It's good to see a major player in the industry saying "no" to half-baked garbage operating systems.

So, you're happy for them to switch to the half-baked garbage Chrome OS and Android then!!!!

A garbage OEM using half-baked garbage OSes, suits then just fine then!!!!

I personally have made my decision: iMac 27 (waiting on Haswell), iPad 5, iPhone 5S. Its not about a hate for Windows, its the lack of aesthetics where WinTel hardware is concerned and my change in behavior when it comes to computing over the past 2 to 3 years. Microsoft Word (Office) is not the be all, end all of computing. I just want to try something different for a change. Call it peer pressure, call it what you will, but I acquiring a new taste.

Awesome! It was time the crap moves to another camp.

No seriously, what's the logic behind this? Windows 8 has a larger marketshare than Android, not to mention the fact that in all market share statistics, Chrome OS still coudn't take a piece of the cake that would allow them to be listened sepperate from Linux (which is below 1% and ruled by Ubuntu and Mint at this moment). According to some people they have sold 0.5 million Chrome OS devices (all together, Samsung, Acer, etc.). So, that OS is doeing really well, compared with Microsofts 100 million (that not that big difference, 200 times more /s).

LOL ... No, No it doesn't... You're comparing a mobile OS with a PC OS, that's like comparing an apple and a hamster, and saying they both taste like pineapple.

Again, they're not in the same market, but I don't see it possible to get through with you, have fun burning your $600 ultrabook tonight.

Azies said,
Again, they're not in the same market, but I don't see it possible to get through with you, have fun burning your $600 ultrabook tonight.

Doesn't matter if they are different markets. Sounds like you agree then, this is a terrible idea. The Chrome OS market is obviously much smaller, and targeting it at the expense of supporting Windows (as well) is a huge mistake, unless they truly believe they can differentiate and build he market for Chrome OS devices.

theres a reason acer is synonymous with crap. good riddance. I will burn my acer s3 in celebration tonight.

vcfan said,
theres a reason acer is synonymous with crap. good riddance. I will burn my acer s3 in celebration tonight.

If Acer is crap then why did you buy one of their products in the first place?

Order_66 said,

If Acer is crap then why did you buy one of their products in the first place?


LOL, burn!

Order_66 said,

If Acer is crap then why did you buy one of their products in the first place?

because I got a deal for $150 off a w510 tablet and free keyboard. as for the w510, its going to be fun this weekend when I load it up on my clay pigeon thrower and dump a few Winchester super x heavy slugs in it.

vcfan said,

because I got a deal for $150 off a w510 tablet and free keyboard. as for the w510, its going to be fun this weekend when I load it up on my clay pigeon thrower and dump a few Winchester super x heavy slugs in it.

No matter what kind of "deal" you got on the tablet that's still quite an expensive target you have there.

Good. I own an Acer 5920, terrible laptop. I've had driver issues since day 1. Apparantely various parts aren't compatible. And now out of all the Windows 8 tablets Acer's are the worst yet again. Their quality is more suited to compete with low end junk from China.

But it is ironic that Acer speaks bad about Microsoft's decision to focus on touch and mobility. Yet now they themselves are putting the focus on an OS that is build from the grounds up for touch and mobility.

Losing Acer isn't a bad thing. However you can't beat free so if I were Microsoft I would consider helping out their loyal OEMS create better margins on Windows devices. Because there aren't cheaper alternatives for full PCs and laptops. But in the mobile space Windows suddenly becomes very expensive in comparison with the competition.

That's interesting, I own several Acer products, one is a laptop that's had zero issues since 2007, it's like a rock, works wonderfully, I never had a single issue with a single Acer product, ever.

Azies said,
That's interesting, I own several Acer products, one is a laptop that's had zero issues since 2007, it's like a rock, works wonderfully, I never had a single issue with a single Acer product, ever.

I've had mine since 2008. I don't know whose experience is more representative of Acer's quality. However you just don't buy anothr product from a company that sold you a product that you're very displeased with. Nevertheless I did consider Acer W8 tablets as there were few others available in my country at the start. But even then I found that in terms of quality and design Acer was behind the other tablets. But that's just my take on it.

<snipped> Good on Acer, more companies need to become independent of Microsoft's recent failures. You guys need to keep something in mind, that despite Windows 8 doing great on Neowin, in the real world, the OS is selling poorly, people aren't buying new PCs because they don't want Windows 8. You have people the likes of Dell looking for alternative markets, likely in the Android tablet market, to off set the falling profits of the Windows based systems.

Edited by Eric, Aug 8 2013, 11:16pm :

Azies said,
<snipped> Good on Acer, more companies need to become independent of Microsoft's recent failures. You guys need to keep something in mind, that despite Windows 8 doing great on Neowin, in the real world, the OS is selling poorly, people aren't buying new PCs because they don't want Windows 8. You have people the likes of Dell looking for alternative markets, likely in the Android tablet market, to off set the falling profits of the Windows based systems.

The people who don't like Windows 8 take issue with the touch-enabled UI vs. a traditional desktop. These people aren't going to say "We demand a desktop UI!" and then jump ship to Android.

They go to Macs, and Acer can't meet them there.

Your perspective is connecting dots on two totally different pages.

Edited by Eric, Aug 8 2013, 11:32pm :

Funny how Acer manages to blame Win8 for their own poor performance.

year over year, Acer sold 45% less computers, while lenovo managed to sell 18% more, in western Europe.

they're gonna have a nasty surprise in a year or two when every one will already have a tablet and won't see the point of replacing it every year.

maybe then Acer will blame android.

link8506 said,
Funny how Acer manages to blame Win8 for their own poor performance.

year over year, Acer sold 45% less computers, while lenovo managed to sell 18% more, in western Europe.

they're gonna have a nasty surprise in a year or two when every one will already have a tablet and won't see the point of replacing it every year.

maybe then Acer will blame android.

Didn't Lenovo drop windows 8 in favor of 7 for their enterprise market?

Order_66 said,

Didn't Lenovo drop windows 8 in favor of 7 for their enterprise market?

Um, no? Enterprises have hardly ever adopted new operating systems out of the gate.

This article and source didn't explain this properly.

Lenovo was offering Windows 7 without additional costs, as they were designing their systems to ship with either OS, having an install image for Windows 7 and Windows 8, each optimized with drivers, etc.

Lenovo still sells Windows 8 for enterprise and even promotes it for enterprise, especially companies doing transitions and not just adding in a few systems into an existing Windows 7 ecosystem.

There is No reason Acer couldn't have been this accommodating.

Additionally, the OP is correct, Acer has made a lot of problems for themselves, especially going into the Windows 8 launch by not having the promised touch screen models available before Christmas.

Companies like Lenovo that prepared for Windows 8 with more touch offerings did fine and took marketshare away from companies like Acer.

Lenovo is a good example, as they know enterprise and they also know 'tablets', being one of the longest and consistent providers of TabletPC with touch and stylus based systems for business.

Acer only has themselves to blame. They were an OEM parts maker and moved into PCs focusing replacing the lower end market. However somewhere along the way they forgot they were a 'discount' brand.

Trying to remain relevant without provide basic features as the market desires doesn't work. People want nicer displays, people want touch screen, people want Stylus support, and on and on...

I believe Acer is trying to make Microsoft give them the OS like Google and android, because they continue to build crap devices for windows for a lot of money. For example how does the W3 cost over 100 dollars more than an acer chrome book ? that is crazy for the build quality
if acer which made billions of dollars when windows 7 starter came out and installed that on millions of netbooks why are they not installing windows RT on the same chrome books and selling that for 250 a pop.
It would Sell.
I'm sure they could sell them with office ..

Earth to Microsoft: time to ramp up Surface Pro 2 w Haswell/Windows 8 Pro production accompanied by a Bay Trail Surface with vanilla Windows 8. Price competitively, distribute widely - profit.

efjay said,
Earth to Microsoft: time to ramp up Surface Pro 2 w Haswell/Windows 8 Pro production accompanied by a Bay Trail Surface with vanilla Windows 8. Price competitively, distribute widely - profit.

I LOL'd Since when does Microsoft know anything about pricing? I think someone needs to remind you of a few things here.

1) How much was the Zune? How much was the iPod Touch? Which would you have bought if you were the average consumer?
2) Price of a Microsoft Surface RT?
3) Price of PS4 vs Price of XBONE?

Microsoft is behind in the new emerging technologies. I read articles like "Why Microsoft Can't Lose The Smartphone Race"; "Why Microsoft Can't Lose The Tablet Race". They really need much better management these days. I loved Microsoft way back when but they have been going downhill for a while now.

I was burned by the Zune, it never matured and died a premature death. I was burned by Windows Me and Vista. I was burned by WIndows Mobile. Thank god for competition though. Apple rescued me from the Zune with the iPod Touch, Google rescued me from Windows Mobile with the Motorola Droid.

I dare not go the route of Windows 8 or 8.1 until it actually matures. I dare not go the route of the Surface RT my Nexus 7 is much better and better priced in fact I paid less when I bought a Samsung Chromebook and a Nexus 7. I definitely will not go with the XBONE too expensive and too much of a premium to use Netflix I'll stick with mobile gaming and Chromecast.

I have said I hate Windows 8 but that is for a desktop. I actually like the look and feel of Windows 8 on a Surface RT. But it is too expensive.

price of PS4 vs price of Xbox One .. Microsoft didnt remove Kinect and that's why it's a bit more expensive. Sony dumped it's version of Kinect like thing otherwise it would cost same.

And cmon man Using windows ME and Vista.. what were you thinking? sounds like you're not one of the sharpest pencils in the box.

Deemon said,
And cmon man Using windows ME and Vista.. what were you thinking? sounds like you're not one of the sharpest pencils in the box.

Who said I used it? After a day or non stop errors, I downgraded Windows Me to Windows 98 (eventually I went NT and installed Windows 2000). Likewise with Vista, I downgraded to Windows XP. I don't feel like playing this dance with Microsoft anymore. Sorry Windows 8, you don't go on my machine and waste my time.

DarkNet said,

I LOL'd Since when does Microsoft know anything about pricing? I think someone needs to remind you of a few things here.

1) How much was the Zune? How much was the iPod Touch? Which would you have bought if you were the average consumer?
2) Price of a Microsoft Surface RT?
3) Price of PS4 vs Price of XBONE?

Microsoft is behind in the new emerging technologies. I read articles like "Why Microsoft Can't Lose The Smartphone Race"; "Why Microsoft Can't Lose The Tablet Race". They really need much better management these days. I loved Microsoft way back when but they have been going downhill for a while now.

I was burned by the Zune, it never matured and died a premature death. I was burned by Windows Me and Vista. I was burned by WIndows Mobile. Thank god for competition though. Apple rescued me from the Zune with the iPod Touch, Google rescued me from Windows Mobile with the Motorola Droid.

I dare not go the route of Windows 8 or 8.1 until it actually matures. I dare not go the route of the Surface RT my Nexus 7 is much better and better priced in fact I paid less when I bought a Samsung Chromebook and a Nexus 7. I definitely will not go with the XBONE too expensive and too much of a premium to use Netflix I'll stick with mobile gaming and Chromecast.

You sir, are the exact problem with the internet. You spin absolute crap with a certain authority as though you have some understanding of the industry. Unfortunately, you are so far from the mark it's not funny.

Since when do you know ANYTHING about pricing? Since when have you been in charge of pushing millions of licenses of software? I think they may know just a little bit more than you. No offence, but your credibility is lacking, especially since using phrases like LOL. You actually laughed out loud?

They're been heading towards a cohesive system, which in case you haven't noticed, all operating systems are doing. Ubuntu, Mac, Android and Windows are all going for a unified experience. Microsoft are actually leading this race, despite having their hands tied behind their back with the anti-trust ruling 'way back when'.

I have said I hate Windows 8 but that is for a desktop. I actually like the look and feel of Windows 8 on a Surface RT. But it is too expensive.

I just checked the prices.

32gb Surface RT - $384
32gb iPad - $650

Only one of these devices can do the following:

Plug in a scanner. Plug in a flash drive. Plug in a micro SD card. Download MP3's. Use Microsoft Office. Browse a Samba network share. Change your hosts files. View the source code of a webpage. Plug in a printer. Mount an iso.

One is a toy, one is a device which you can actually use to get things done on.

DarkerSeb said,
....

Someone is a little bit cranky.

So you agree with my other points since you are only defending the Surface RT?

First of all the Surface RT came out at $499 GET THAT STRAIGHT. It is now August and you are giving me a lower price then when it was introduced. Give me a break.

Second of all, the iPad is not a toy. Pilots use them, Field Collection service type jobs use them, Hospitals use them, restaurants use them.

My line of work, GIS, we have absolutely no use for the crap that is Surface. Since it doesn't even have GPS onboard, we can't use it as a field collection device. We use things like the Yuma 2, iPad 4, and various Android Tablets. Hell even Trimble is working on Pathfinder support for the iPad.

Third of all, the iPad can read and write Office documents just fine. It may not have the container of "Microsoft Office" but at least you don't have to pay a monthly premium to do so.

Fourth of all, How much available space do I have at the start with a 32GB Surface RT? How about a 32GB iPad?

Lastly, are you telling there is no possible way I can print from an iPad or Android Tablet? Or use an SD Card? Hmm, someone is a bit defensive without getting facts.

I guess what you are trying to say is the Surface RT is all you need because the iPad can't run Photoshop or ArcGIS or AutoCAD. Oh wait, you still need a "real" computer for that. I guess the Surface is still an expensive POS toy.

Sorry you wasted your allowance money on it. Good day sir.

Sorry if you wasted your $500 for being an early adaptor of crap. But it is pretty silly making fun of me when all you did was pick on one thing I said and ignored all others.

Get your facts straight

DarkNet said,

Who said I used it? After a day or non stop errors, I downgraded Windows Me to Windows 98 (eventually I went NT and installed Windows 2000). Likewise with Vista, I downgraded to Windows XP. I don't feel like playing this dance with Microsoft anymore. Sorry Windows 8, you don't go on my machine and waste my time.

Why rush to anything? Can't you just wait a month or two before installing new OS? Unless you want to get burned?

Deemon said,

Why rush to anything? Can't you just wait a month or two before installing new OS? Unless you want to get burned?

I was young and stupid. I loved everything Microsoft. Learned from my mistakes and I am better for it today. Now I am like, Microsoft who?

In other words, Acer's main cash cow of selling cheap laptops has fallen through due to lower laptop sales vs tablets and now scrambling to make tablets to prop them up.

CygnusOrion said,
Meanwhile the only tablets selling are iPads & Nexus.

I keep seeing people mention how well Nexus tablets are selling, and I go pull the numbers for them in case I missed something.

They still aren't selling well.

Mobius Enigma said,

I keep seeing people mention how well Nexus tablets are selling, and I go pull the numbers for them in case I missed something.

They still aren't selling well.

What numbers are you pulling up.

Ahahhaha these guys are complete jokers, it's not your choice to sell fewer computers, people are just not buying. I don't understand why Microsoft is wasting time on these fools.

So Windows 8 bad, Chrome OS... good? Outside of not having to pay for the license, I'm not sure I fully understand that logical leap.

threetonesun said,
So Windows 8 bad, Chrome OS... good? Outside of not having to pay for the license, I'm not sure I fully understand that logical leap.

Could be the user experience on chrome os is much better than anything with that horrid metro garbage.

Max Norris said,
As someone who has owned a few Acer products in my lifetime, I just want to say "Sorry, Android."
LOLOLOL

Max Norris said,
As someone who has owned a few Acer products in my lifetime, I just want to say "Sorry, Android."

and when the last time was it? actually Acer have a mixbag of great and bad products. at least in last 3 years or so they started to make some good models, but they usually suck at software side (crappy drivers/bloatware), which isn't MS fault as I see it. I own R7 (which MS helped them to design) and it's brilliant in terms of hardware, but have some oddities with accelerometer driver and did come with some bloatware.