For the past few years, Activision has ruled the first person shooter roost, at least in terms of sales, with its Call of Duty game franchise. Starting with Call of Duty 4 Modern Warfare, the series has gained more and more traction. Last year's release of Call of Duty Black Ops has now become the single best selling game in the US of all time with over 20 million copies sold so far. Now Activision has its biggest threat yet with Electronic Arts releasing Battlefield 3 on October 25, a couple of weeks before Call of Duty Modern Warfare 3 is due out on November 8.
Speaking to CNBC at E3 2011 last week, Activision CEO Bobby Kotick took a pot shot against's EA's Battlefield 3, saying that he has only seen the game being run on a PC. He stated, "If its just a PC title, as it looks like today, that's a small audience to participate." However, EA CEO Riccitiello shot back, telling Reuters, "The very fact that he’s trying to cast doubt on our game is a perfect example of how we got his goat." He added, "If you went to our press conference, you saw the PS3 footage and the Xbox footage. If Bobby thinks that is PC footage, he’s in real trouble. ”
Meanwhile Computer and Video Games claims via unnamed sources that Kotick was actually denied a chance, via an assistant's request, to see Battlefield 3 at EA's E3 2011 booth. Activision has actually denied this happened but the article claims that their source "remains very adamant that it did."