Activision: Guitar Hero not dead, just "on hiatus"

Video game giant Activision has made another statement concerning the Guitar Hero franchise, saying that "the brand won't go away," even if the publisher is not planning a new title for the near future.

Speaking in an interview GamesIndustry.biz, Dan Winters, Vice President of Developer Relations commented, "Actually, just to clarify, we're just putting Guitar Hero on hiatus, we're not ending it. We're releasing products out of the vault - we'll continue to sustain the channel, the brand won't go away. We're just not making a new one for next year, that's all."

Activision announced back in February that it was no longer planning to make any new music games, including Guitar Hero and DJ Hero after the genre began to see a decline in popularity. The publisher released the following statement on Guitar Hero:

"Due to continued declines in the music genre, the company will disband Activision Publishing's Guitar Hero business unit and discontinue development on its Guitar Hero game for 2011."

Winters continued to say that the game could still be picked up by another publisher. "That would have been, and still might end up being, a very successful mid-tier opportunity for someone. But, as I said, we changed our business model to where we were going to change our business model to focus disproportionately on three big, huge monsters. Those three monsters are the Bungie, Call of Duty and Spyro titles."

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Too bad I was one of the best DJ hero players too.... Oh well

I'll miss watching all the new crazy hard charts that were coming out being played by some of the world's best guitar hero players too.... again, oh well. Time to move on! Maybe eventually we'll get another iteration of both games. I just wish studio music games didn't suck and could be better like independant company games music like ITG/ReRave. Afterall, timing is important and these companies don't seem to get it!

Winters continued to say that the game could still be picked up by another publisher. "That would have been, and still might end up being, a very successful mid-tier opportunity for someone.

Who the hell would want to pick the franchise up now?

Its their own fault. No evolution in gameplay, overpriced games and pushing out 3 per year.

Its what they refer to as a cash cow.

To tell you how far down it's gone...A thrift store a couple of miles from where I live got a bunch of the PC/Mac versions of Guitar Hero:Aerosmith, with GHIII and the wired guitar (compatible with the XBox 360 as well), brand new in the box, and they priced them at $9.99 each set.

I went in there today, and they still have several sets, at a 50% discount (making them $4.99). If they are there next week, they will likely be 75% off.

For the record, I did buy one at 9.99 when they got them...it will work nicely with my MAME cabinet ^_^.

Nagamasa said,
I just love how they single-handedly started this genre and killed it. Way to go.

They didn't start it. RedOctane was the original publisher of Guitar Hero until after Guitar Hero 2 when Activision acquired RedOctane while EA acquired Harmonix (developer).

WiCkeD SaM said,
The guy on the extreme right looks like a badass

's probably Abbath of Immortal. The middle one is obviously a reference to Slash. No idea who the chick could be, though.

Kuraj said,

's probably Abbath of Immortal. The middle one is obviously a reference to Slash. No idea who the chick could be, though.

The guy on the right's a character made for the game. (Forget his name, though.) & that's not just a reference to Slash, that is Slash. He was in GHIII.

MASTER260 said,

The guy on the right's a character made for the game. (Forget his name, though.) & that's not just a reference to Slash, that is Slash. He was in GHIII.

That guy is Lars Ümlaüt, and the girl is Judy Nails, both are characters from GH3, and as Master said, the middle guy is Slash, who is unlockable in the game.