Activision studios taking it one game at a time

Speaking in an interview with Joystiq, Dave Stohl, Activision Executive Vice President of Worldwide Studios said that the publisher has made the decision to focus on the development of a single title at a time.

The decision to switch from a business model, which saw multiple studios work on more than one project at a time, came after an Activision consensus that the practice no longer made sense in this day and age.

"It doesn’t make sense anymore," said Stohl. "You’ve really got to focus. People want the freedom to put all their resources against the big opportunity, and that’s what we’re trying to do. We saw it kinda [sic] coalesce around one or two titles a publisher."

Various Activision studios such as 7 Studios, Beenox, Bizarre Creations, FreeStyleGames, High Moon Studios, Infinity Ward, Neversoft, Radical Entertainment, Raven Software, Sledgehammer Games, Treyarch, and Vicarious Visions will now be working on one project at a time.

Stohl continued to say the publisher is looking to create more games with a connected network, where online play and community is promoted among users."The fact that Call of Duty is a game that really promotes a connected network — this big backend environment that promotes competition, that promotes play with your buddies — I think those are important things we want to see in all of our games."

Current titles that are in development by Activision studios include: Call of Duty: Black Ops, Monster Jam 2011, DJ Hero 2, Spider-Man: Shattered Dimensions, Guitar Hero: Warriors of Rock, Wipeout: The Game, GoldenEye 007, and True Crime: Hong Kong.

The decision comes after the publisher’s star studio Infinity Ward, developer of Call of Duty: Modern Warfare 2, saw the dismissal of its two heads as well as an exodus of over 35 staff. A lawsuit against Activision was collectively filed by several dozen Infinity Ward employees claiming that they are owed between $75 million and $125 million in unpaid royalties and bonuses

Image Credit: Joystiq

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awesome news.
Instead of trying to push out as many games as possible, you can build one good quality game, and then work on the next ones.
So each game is using the best technology of the time.

Berserk87 said,
awesome news.
Instead of trying to push out as many games as possible, you can build one good quality game, and then work on the next ones.
So each game is using the best technology of the time.

With more devotion to single games, there's also the part that they're likely not going to overlook the gameplay part of it and make something that is actually an enjoyable experience to play over and over. Very good to hear.

Berserk87 said,
awesome news.
Instead of trying to push out as many games as possible, you can build one good quality game, and then work on the next ones.
So each game is using the best technology of the time.

Ya and we will play monthly for it I bet too.
Slap $20 on a month. Congratulations it's a better game!

Good. Raven really needs the time to start making quality games again. Singularity is a start, but their other recent games have been mediocre at best.

Ayepecks said,
Good. Raven really needs the time to start making quality games again. Singularity is a start, but their other recent games have been mediocre at best.

In my opinion Wolfenstein was kind of a flop. The Singleplayer was ok but didn't follow the old storyline at all. The multiplayer was like playing a whole other game. No patch could ever fix that horrible excuse for a MP game. Wolfenstein ET is free and even better then that multiplayer ever will be! The game it's self recived no hype and for good reasons. Now whenever I buy a Activision published game I usually feel dirty inside. lol Especially after MW2. Black Ops better be damn good!

Could it be the end of annual COD releases? Of course not .
Should be good news for devs though .

dknm said,
Could it be the end of annual COD releases? Of course not .
Should be good news for devs though .

It might be the end from Infinity Ward's end. There's been talk of IW being dropped altogether so at that point it would only be Treyarch available to work on COD itself.

Cupcakes said,

It might be the end from Infinity Ward's end. There's been talk of IW being dropped altogether so at that point it would only be Treyarch available to work on COD itself.

I support this after what IW did to the PC version (no Dedicated Servers as well as charging pc user for updates IE map packs) there history.. u never charge pc users for patches....Let alone disband dedicated servers fpr MP

MadDoggyca said,

I support this after what IW did to the PC version (no Dedicated Servers as well as charging pc user for updates IE map packs) there history.. u never charge pc users for patches....Let alone disband dedicated servers fpr MP

Honestly I think the prices and charging money for dlc is on Activision's end. Publishers put the content out there and make sure it gets distributed as well as set the prices. The dedicated servers on the other hand is more on the developer side.

MadDoggyca said,

I support this after what IW did to the PC version (no Dedicated Servers as well as charging pc user for updates IE map packs) there history.. u never charge pc users for patches....Let alone disband dedicated servers fpr MP

You haven't played lots of game on steam it seems. There's a lot with dlc content that must be paid. These day, if the game is multi-platform and have dlc, everyone will pay for them. In my opinion, it's fair. Why would someone with a 360 should pay for the map and not the pc users.

BTW, I'm a pc user

Nodiaque said,

You haven't played lots of game on steam it seems. There's a lot with dlc content that must be paid. These day, if the game is multi-platform and have dlc, everyone will pay for them. In my opinion, it's fair. Why would someone with a 360 should pay for the map and not the pc users.

BTW, I'm a pc user


the better question would be 'why would someone with a 360 have to pay when PC users dont'
map packs are updates to the game, updates should remain free.
and if the game supports to download custom maps, getting the map pack for free is easy as pie anyways

Nodiaque said,

You haven't played lots of game on steam it seems. There's a lot with dlc content that must be paid. These day, if the game is multi-platform and have dlc, everyone will pay for them. In my opinion, it's fair. Why would someone with a 360 should pay for the map and not the pc users.

BTW, I'm a pc user

CUZ WE WERE NEVER FORCED to pay for are updates on COD MW1 or in COD WaW..

and I dont we sohuld have to starting paying now.. jsutu becuz xbox users are complaing that pc user get free updates

" A lawsuit against Activision was collectively filed by several dozen Infinity Ward employees claiming that they are owed between $75 million and $125 million in unpaid royalties and bonuses"

Yeah cause that's only thing that matters to those greedy f****. Why can't they just take it on the chin go away and start again and accept you had a hand in the game and your name on the credits.

Digitalx said,
" A lawsuit against Activision was collectively filed by several dozen Infinity Ward employees claiming that they are owed between $75 million and $125 million in unpaid royalties and bonuses"

Yeah cause that's only thing that matters to those greedy f****. Why can't they just take it on the chin go away and start again and accept you had a hand in the game and your name on the credits.

Ok so why don't you go to work every day for the next 2 years while your boss holds on to your bonus revenue paycheck. But when you're done he tells you too bad, he's keeping your money that your product made. But hey, you'll still get credit for doing all that work.

Nobody does serious work completely free. It just doesn't work like that.

Hopefully they can push better technology with the CoD series, maybe break away from the binds of the iD Tech they've been using since Medal of Honor: Allied Assault was developed by IW. Outside of that, its good Activision realizes this now, because they would do this until they drove an IP into the Ground, Tony Hawk, Spider-Man, ...yeah, Guitar Hero pretty much went that way as well (though Rock Band is no better). Quality over Quantity, they just should've realized this before.

Good. Maybe now we won't see 5 guitar hero games in one year. I'm just hoping dj hero 2 turns out to be a success though.

focus on one project is great,but the quality must be far better than previous chapter that have been
created.Call of duty is an example as simultaneously also should keep on improving

The risk with such a strategy though is that if you have only one product coming down the pipe at a time, and one of 'em turns out to be a flop, then you'll be going for a longer stretch without significant income to make up for it.

This is putting all your eggs into one basket.

_dandy_ said,
The risk with such a strategy though is that if you have only one product coming down the pipe at a time, and one of 'em turns out to be a flop, then you'll be going for a longer stretch without significant income to make up for it.

This is putting all your eggs into one basket.

That's what I was thinking of, 1-3 duds in a row.... and the be in trouble.

They just announced a new studio to work on COD now everybody is gonna do it together? It'd be interesting to see Treyarch and IW work together. I wonder how the outcome will be and if this will effect Black OPs. However, I think like everyone else has already said this should improve quality.

Nice speak but lack on content.

In theory , the idea to focus on a game at once sound logic but, some games took years to develop it, so if you focus in a single game then Activision must wait a couple of years before to launch a new game.

Valve and Blizzard work using this basis but they profit differently:
Blizzard profit from WOW while Valve profit from Steam.

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