Ad companies still mad about IE10's "Do Not Track" setup

In late May, Microsoft announced it had made a decision to turn on Do Not Track feature by default in Internet Explorer 10; currently only available as part of Windows 8. Almost immediately, a group of ad companies protested the move, claiming Microsoft's decision could "undermine" the balance of self regulation by ad companies.

Today, that same group, the Digital Advertising Alliance, issued a new press release that continues to attack Microsoft's IE10 "Do Not Track" decision. It says:

The trade associations that lead the DAA do not believe that Microsoft’s IE10 browser settings are an appropriate standard for providing consumer choice. Machine-driven do not track does not represent user choice; it represents browser-manufacturer choice. Allowing browser manufacturers to determine the kinds of information users receive could negatively impact the vast consumer benefits and Internet experiences delivered by DAA participants and millions of other Web sites that consumers value.

The group claims that it has also come up with its own self-regulating program that it says "... truly provides consumers with clear transparency, choice, and meaning about how their data will and will not be used." The press release added, "To date, 100 percent of the companies found to be in violation of the DAA program have changed their behaviors when notified of non-compliant behaviors and activities."

Earlier this summer, the company's chief privacy officer Brendon Lynch said that since the Release Preview launch of IE 10 in Windows 8, the company has received feedback from its own consumer research that he claims shows "strong support for our “consumer-privacy-first” approach to DNT."

Source: DAA press release | Image via Microsoft

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21 Comments

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Advertisement ? Haven't seen one of those in a long long time or a facebook/twitter button.

Sad state of affairs when you need a TMG deployment just to browse the internet safely and without being tracked.

Ad companies help keep a lot of useful services afloat, so I don't normally outrightly block them.

However, I don't agree with all types of web advertising...

Ad companies need to get over it

I get ads on TV, ads on the web, marketing people call me, I get ads through email, ads through regular mail, ads in magazines etc

There is almost nothing you can do in life now where you do not get bombarded by ads.

It freaking needs to stop. If I need something I'm smart enough to find it and buy it.

swanlee said,
Ad companies need to get over it

I get ads on TV, ads on the web, marketing people call me, I get ads through email, ads through regular mail, ads in magazines etc

There is almost nothing you can do in life now where you do not get bombarded by ads.

It freaking needs to stop. If I need something I'm smart enough to find it and buy it.


No you're not. The ad companies decide for you!

Allot of the ads are bogus and in my experience when not used properly, cause more harm then good (pop over ads, full screen ads, popups and all the crap like that)

The sad thing is while the default setting is a great idea, it will only take 1 piece of crap-ware to trick the user into changing that defult setting during an installation and its back to square one.
good on MS though

barteh said,
The sad thing is while the default setting is a great idea, it will only take 1 piece of crap-ware to trick the user into changing that defult setting during an installation and its back to square one.
good on MS though

Crapware tricking the user into changing the default setting? Unless that crapware is made by Google, that's not likely. No other crapware would bother.

I only half agree that it's important for mostly advertisement & CPA sites, but companies only complain for their personal..business gains, and I believe consumers should have a right to their levels of privacy. No one wants to feel stalked in any way, especially on the internet.

STOP THIS! WEBSITES NEED ALL YOUR DINEROS BADLY!!! Turn off that DNT flag! Turn off popup blockers! Subscribe to all newsletters! Complete all surveys! Let your data be shared with every third party company! Let companies tattoo their ads on your forehead and put stickers all over your house and car! All you careless freeloaders are killing the web! /cry

I don't really see how you could get consumers upset for protecting their privacy online by default. I think these invasive advertising tactics employed by scummy advertisers and networks like Google and Doubleclick should be optin only and not optout. Could you imagine the uproar if browsers by default offered up your email address for every website that you visited? Thank Microsoft for protecting your privacy!

redavenger said,
I don't really see how you could get consumers upset for protecting their privacy online by default. I think these invasive advertising tactics employed by scummy advertisers and networks like Google and Doubleclick should be optin only and not optout. Could you imagine the uproar if browsers by default offered up your email address for every website that you visited? Thank Microsoft for protecting your privacy!

THIS! in capital letters!
MS goes on a limb here to protect our privacy, off course there's more behind it since they are battling Google on many fronts. But in this case it is not of our concern, the side effect is however. I really adore my privacy and I am really peculiar on who can have or shouldn't have my personal information (of any kind). I chose to share private information with 3rd parties when I chose! And not that the 3rd party choses for me!

This Do Not Track header will have legal backing in the EU, They are already working on passing a law that will make cookies that are NOT required to make the website function and come from other servers or websites outside the website your visiting, are only allowed I the user choses to accept these terms. If the user cancels it or before accepting it, the website may not store any tracking cookies what so frigging ever! And if you chose to (express settings or not) enable the DNT header, this will show your choice tot he websites and thus for make it protected by law
This law is already passed in Holland and IIRC a couple more countries (not sure if all where within in the EU though and the laws might vary).
In Holland there was a major uproar on this, while its completely and utterly silly. They are actually trying to protect us on the internet. And all they get is whining and moaning. Same as here with MS.

Go MS, Do NOT back down, and if you guys where unaware and read this (highly doubt both) Your approach is completely within current Dutch law and the European Bill will be pretty much entirely based on the Dutch law!