AdBlock launches campaign to fund ads aimed to get rid of ads

Since the crowd sourced fund raising trend on the Internet started a few years ago, we have seen many different campaigns that were meant to help launch a number of products, both big and small. Now a new campaign has started with the goal of funding a promotional ad campaign that, ironically, will be used to show off a way to get rid of Internet ads.

The campaign is being launched by AdBlock, which had made add-ons for Chrome and Safari that are designed to block banner ads from being seen by users of those web browsers. The campaign page itself says flat out, "We're going to use ads to get rid of ads."

The goal is to raid $25,000 and, as of this writing, it has already raised over well half that amount with 28 days to go in their campaign. How will the money be spent? AdBlock says:

We will use the money raised to make AdBlock banner ads and video commercials, and we will show these across the internet to people who don't have AdBlock. If we raise enough, we will implement our craziest advertising ideas and capture the whole world's imagination.

The campaign has stretch goals that will include putting up a billboard in Times Square if it raises $50,000, a full page ad in the New York Times if it reaches $150,000 and a TV commercial during the next Super Bowl if the campaign gets to the ambitious $4.2 million stretch goal. Keep in mind that this campaign is for the AdBlock software. AdBlock Plus, which recently launched a version for Internet Explorer, is not associated with AdBlock.

Most websites still depend on banner ads to keep the news posts and forums going, including Neowin. If you use ad blocking software but still wish to support us, you can either whitelist Neowin or check out our subscription options that hide all of our advertisements natively.

Source: Adblock | See: Neowin Subscriptions to remove advertisements

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This is a terrible idea. Imagine if the majority of internet users had adblock. Sites would not be able to make money, and so they would have to charge money for people to use their services. I'm happy with people using adblock, but I just don't think it's a good idea for it to become too popular. I feel like the creator is just trying to make money but having more people donate directly to him when they download adblock.

BRB, launching a campaign to fund ads that explain why funding the campaign to fund ads aimed at blocking ads is not good for the internet.

Good. If AdBlock will cross the critical mass there will be finally some lawsuits launched against them, they will be outlawed, and made illegal to block ads. Or publishers will simply come up with new methods of embedding ads, that can't be blocked. Or every service will require monthly payments from you.

You've to understand that the entire internet is running on and off ads - so if you could really block them all, you'd also cripple the internet. Practically all services you're using now would cease to exist and/or fall back to the service level they were in the 70s.

Also AdBlock doesn't actually make the internet ad-free. It just gives the company behind it control over what kind of ads and where can be appear, thus putting them in power position, and ensuring them enormous profits, paid by the companies and advertisters who want to get past the blocks imposed by AdBlock.

Honestly, AdBlock is the greatest scam ever invented on the internet. It also exposes the rampant lack of critical thinking in today's internet users' minds.

How ironic that a company that block ads is now asking/relying on its users for donations to place ads on the sites they block ads on. I guess they now know that in order to accomplish anything worthwhile on the internet it involves money and your customers

Mass media and advertising is undoubtably one of the best ways to reach your target audience. With out it would be next to impossible to effectively reach that many internet users while there're using the application. Although it is ironic that they are using Internet ADs, while there primary objective is also to block ads. But they are using those ADs to inform users and asking for support for their primary objective. I couldn't think of a more effective way of carrying this out. You wouldn't rely on billboards to get your following. That still doesn't make the people customers, when they are asking for donations. They are non-profit, the donation money goes to building the software and making AdBlock bigger (I believe).

non profit? They made 28 million in there pockets estimated from donations. Now this campaign they say those donations go to the very thing their trying to kill.

non-profit or for profit not much of a difference for what they are trying to do.

Also sometimes you have to fight fire with fire
(it might not make sense to you right now, but if it put out the flames of a burning house a hero would fight fire with fire)

There not a hero, either way there making a profit off others people expenses. I don't know how these people can sleep at night.

stop and think....

A donation is a voluntary based transaction.
The money goes to something both parties believe in, obliviously.
They are not tricking them or scamming them.

Donations not equal to purchases.
Charity not equal to acquisition.
Giving not equal to trading.
Asking not equal to demanding.

The difference between a non-profit and a profit charity is that they are making a profit which is not a secret. So they are running a charity that takes up most of there time for something they believe in. So they have no time for a job after working at the charity like thing because they put all there time and effort making this as successful as possible. They live off the work they are doing, Like a job. The difference is like a voluntary fireman and a fireman who gets paid, neither are evil, main difference is one gets paid to do what they believe in. You wouldn't call him evil for supporting his family while doing something good for the community? why because he got paid? No, he is a hero.

please just take some time and think about this for a little bit.
Your logic is flawed.

This information is in the article above. I know it is a long and boring article, but this information is included above.

"Keep in mind that this campaign is for the AdBlock software. AdBlock Plus, which recently launched a version for Internet Explorer, is not associated with AdBlock."

This is the most retarded campaign I've ever seen.

If they spread the news of Adblock, it will go from being used by a some power users to being used by the general public. Sites like Neowin, The Verge or any other tech or news site/community will begin losing revenue. The very revenue that pays for the servers to host the service.

Suddenly everything will go behind a pay wall as it's the only means to fund the site, now I'd sooner see a few ad's than have to pay to browse news sites or post on forums.

If anything, you want to keep it to a few power users so the web can be funded like normal and the ones that care can block ads and have a free ride at the expensive of those who don't block ads.

The only justifiable reason to use an Adblock is to block those annoying flash / sound adverts, but most decent sites tend to use reputable ad servers like Google which don't auto-play sound.

People need to understand the purpose of Ad's, for 95% of the sites out there with adverts on the webmasters aren't making mass profit (if any), they just want help paying for their web hosting. Yes there is big sites (properly Neowin) which make a healthy profit on top, but if it gives people the ability to work full time on the site then so be it. No point ruining the internet because of a few big sites make mass profit when most are just trying to make a living.

NimrodUK said,
People need to understand the purpose of Ad's, for 95% of the sites out there with adverts on the webmasters aren't making mass profit (if any), they just want help paying for their web hosting. [...] No point ruining the internet because of a few big sites make mass profit when most are just trying to make a living.

Yes. You hit the nail on the head.
I understand that some people enjoy an ad-free browsing experience; but the compromise I found is: never advertise anti-ads solution.
And this adblock anti-ad compaign just annoys me.

OK two problems here...

1) Which ad network is actually going to have a flexible enough TOS that allows this to happen
2) So when the net collapses from lack of funding and all our favourite websites close down, what are we going to all do?

Heartripper said,

Unobtrusive and seamlessy integrated ads

So, fake articles that are ads and fake emails that are ads? Or maybe those annoying animations at the bottom of screen in a video?

Spicoli said,

So, fake articles that are ads and fake emails that are ads? Or maybe those annoying animations at the bottom of screen in a video?

My bad, i forgot those kinds of ads!

I might support such a campaign if it wasn't just free advertising for one AdBlock product. There are a wide range of adblocking products in the world, many of them for browsers that AdBlock (not Plus) doesn't cover.

"We will literally change the entire internet" ... change you mean destroy it! Because without ads nobody would be getting paid for offering free services!

warwagon said,
"We will literally change the entire internet" ... change you mean destroy it! Because without ads nobody would be getting paid for offering free services!

It will change how ads are presented. If they really want to make money, they need to make ads seemless and appropriate.

Princess Katie Pixie said,
So you are telling me you like ads? Since I can't even stand the ads off from YouTube.

Get serious. Advertising revenue is the backbone of the internet.

MikeChipshop said,

Get serious. Advertising revenue is the backbone of the internet.

Yes , this fight against ads sadden me a bit. The day there would be no ads, I guess there would be not anymore free content (or much less).

I guess there would be not anymore free content (or much less).

Fine by me. Fine by me.

I'd rather be a honest customer paying more for less things I really enjoy and use often than be the product being sold at every corner of the interwebs.

Phouchg said,

Fine by me. Fine by me.

I'd rather be a honest customer paying more for less things I really enjoy and use often than be the product being sold at every corner of the interwebs.


I wish Google (and other advertisers) would let you pay to get rid of ads on pages you visit with Google ads on them - that way the site can make money, people who don't want to see ads don't have to, and everyone's happy.

I can see warwagon's point here, advertisements are what makes you able to view many YouTube videos for free, would you prefer to view a quick ad (some you can skip) for a few seconds or pay per view out of your own pocket? Yes, many advertisements do need to go like the ones which popup in your face going "you have won an iphone!" and also any ads which popup in a new window. Any advertisements that also take away your privacy, spy on what your searching on the internet also do need to go. Other than that I am fine with ads.

SuperKid said,
spy on what your searching on the internet

oh come on, google is extensively collecting such data, regardless if you see or not their ad.

Adblock makes the internet a better place....but buying ads on internet ad networks in probably not going to go very well

I'm tired of seeing user I don't click on ads why should have to view them, first off, not all ads are by clicks some are done by views. Secondly, if you use adblock your hurting the site directly that your blocking ads on. Don't care? fine when the site goes away or charges you to view their content what are you going to do? Imagine paying a fee for each site you visit. I own multiple sites that're free and driven by ads. My monthly cost to run these popular websites are about 5k+ monthly. The day ad block gets big enough I will shut them down. Then guess what no site for you. People complaining about it burning up their bandwidth, if you cannot afford a unlimited phone plan or internet how in the heck are you going to afford paying for each site? This site is driven by ads, without it I won't be around. The truth is people that use adblockers are stealing bandwidth on websites can't wait till they make that a law. Google will have to fork out some money. Adblock is detectable but there are ways around being detected. When the day comes, I can fully block adblockers I will. Also the want to reshape the internet, by blocking all ads by default and not giving you a clear way to unblock them.