AdDuplex: Nokia holds 83% of the Windows Phone market outside the USA

According to a chart from AdDuplex, pulling the latest data from their network for May 3rd, Nokia is holding strong in the Windows Phone market, claiming a lead of 83% in markets outside the United States. HTC are coming in second with 11% of the market, followed by Samsung with 3.9% and LG with 0.9%; other OEMs filled out the remaining percentages with shares less than 1%.

It's not surprising to see Nokia doing so well in the Windows Phone space outside the United States, as they have a large amount of devices on the market filling out a range of price points. The Lumia 920 is their high-end device, but there's also the Lumia 820, 720, 620 and the Lumia 520 available for purchase, depending on the money you're willing to spend.

Although AdDuplex didn't release statistics for the USA, its been traditionally hard for Nokia to break into the North American market, and it wouldn't be particularly surprising if HTC had a stronger foothold in the region. However, Nokia are targeting the lower end of the market with the recently released Lumia 521 on T-Mobile, available for just $150 off-contract, so Nokia's market share could increase as people opt to buy the cheap smartphone.

AdDuplex has released another chart that highlights the market share of different devices in India, and surprisingly the ad network is seeing the Lumia 520 as the most prolific device with 16.9% of the market. The Lumia 520 was only released last month, but clearly the cheap price point is very attractive to buyers in the emerging market.

Source: WMPU

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13 Comments

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Seeing how Nokia keeps selling more and more Lumias as time goes on I don't think the other OEMs will turn a blind eye to it even if they do mostly live in the Android world. 5.6million isn't a bad number, people seemed to make a big deal out of LG hitting 10million for the first time and that was a seen as a huge success by some. I wonder when Nokia hits 10million for a quarter if it'll also be seen like that by the same people.

Nokia is the only manufacturer to commit to Windows Phone, so it's not surprising. Other manufacturers are more interested in Android, where there is more money to be made.

I think HTC can disagree with you. Hell, I think everyone besides Samsung can disagree with you on that. Also I think HTC's support for WP ain't too bad either as the newer WP line is pretty decent.

Nokia is struggling as a company (it posted losses of over €3bn for 2012, its market share is on the decline and its shares are rated below "junk" by credit rating agencies) despite its dominant share of the Windows Phone market. You can criticise Android all you like but manufacturers are sticking with it for a reason.

HTC's problems are its own and aren't related to Android (as you point out, it has invested in Windows Phone).

So, what you are saying is that Nokia's woes are in WP but HTC's aren't in Android? Right. Nothing else to discuss with you on this topic. Don't even try to argue yourself out of this, I got what I needed. The fact that you're just so full of **** sometimes it's freaking hilarious already.

"Samsung was the biggest contributor to Android's success, amassing 42.0% of all Android smartphone shipments during the year. Following Samsung was a long list of vendors with single digit market share, and an even longer list of vendors with market share less than one percent."

Oh I'll gladly believe what you say rather than IDC. Surely I will. And sure HTC problems are not in Android at all.

alwaysonacoffebreak said,
So, what you are saying is that Nokia's woes are in WP but HTC's aren't in Android?

No, not at all. Nokia's move to WP has been remarkably positive, yet despite its commanding lead it has been so far unable to recover from the losses incurred from its previous strategy. Meanwhile HTC was hugely successful because of Android, yet it stagnated and that has hurt it - the HTC One marks an opportunity for it to turn things around.

My point was simply that Nokia is still in bad shape despite its success in the WP market. If it's still struggling with upwards of 3/4 of the WP market then there isn't much room for competitors to succeed in the fringes. With Android although Samsung is obviously dominant that is a relatively recent trend and there is still more room for the competition to succeed. Neither is an easy market.

theyarecomingforyou said,
Nokia is struggling as a company (it posted losses of over €3bn for 2012, its market share is on the decline and its shares are rated below "junk" by credit rating agencies) despite its dominant share of the Windows Phone market. You can criticise Android all you like but manufacturers are sticking with it for a reason.

HTC's problems are its own and aren't related to Android (as you point out, it has invested in Windows Phone).

ZTE make a Windows Phone 8 device and it is pretty good - if you want a vanilla installation of Windows Phone 8 with minimum customisation then ZTE is the way to go. IMHO it sounds strange but I'd sooner the vendor not have too much banking on Windows Phone 8 given the tendency for the likes of Samsung to have so much banking on Android that they butcher and break it to the point that it no longer resembles Android. I'd sooner the vendor spend time on the hardware and leave the operating system o'natural.

Mohitster said,
Amazed with Lumia 520 numbers! That happened real quick.

Not surprising though, here in my country they're on offer for $0 down with a really competitive per month pricing plan. There are many out there, especially in India who will always stick with Nokia with my boss being very much in that camp.