AdDuplex: Nokia Lumia 520 claims nearly a third of all Windows Phone market share

It was nearly a year ago at the 2013 Mobile World Congress that Nokia first announced its budget priced Lumia 520. Today, the phone has become the biggest sales success story for Microsoft's Windows Phone operating system and the latest user statistics from the AdDuplex firm show no signs of that slowing down anytime soon.

The official AdDuplex blog has the February 2014 overview of the Windows Phone market, based on data collected from 3,310 apps that use the company's ad network. Worldwide, the stats show the Lumia 520 now has 33 percent of the market share for the OS. If those numbers are combined with the 521 variant, it has 36.3 percent of the market.

In the US, the 521 is still leading with 27.4 percent, followed by the 520 with 14.9 percent. The high-end smartphones that get the most promotion and marketing from Microsoft and Nokia still are not doing as well as the budget priced phones. The Lumia 1020 is eighth on the U.S. chart and doesn't appear at all in the top ten worldwide.

One other notable stat is that phones with Windows Phone 8 have now claimed over 80 percent of the Windows Phone market compared to the older Windows Phone 7. It will be interesting to see how those stats change later this year when Windows Phone 8.1 is released.

Source: AdDuplex | Image via AdDuplex

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24 Comments

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coresx said,
You can't beat a cheap Nokia Windows Phone for quality and performance. They are perfect for anyone.

Overrated!

I have a Lumia 521 and it calls out the same way my Droid Razr Maxx does. The WP ecosystem is nothing compared to Google's. The internet speed (my 521 has 4G) are the same, except the Razr Maxx is faster and that's because it's on Verizon.

There is absolutely NO DIFFERENCE in quality on experience. If I put my 521 against my Moto X, the Moto X blows the 521 out of the water with Kit Kat installed. With the 521, I can't call out to the phone and ask what the weather is outside w/o touching it. With the 521,can I have access to my Vudu movie collection? Picture quality is practically the same using the camera.

Lastly, Windows Phone isn't perfect for anyone because it's missing a lot of Apps.

At >3x the price of the 520 the MOTO X better have better performance. Put any <$100 Android against the 520 and they all fall short.

Personally I would never want my phone to do anything unless I invoke the action on the device (or my BT headset). If the MOTO X makes the same quality pictures as the 520 that would be a plus for the 520 at (again) 1/3 the price.

A phone that is currently ~200 euros and was launched as one at ~400 euro's.
Versus a phone that launched <200 euros and is currently ~110euros.
Wow, my 920 blows your razr out of the water but its meaningless to compare these 2 phones.

And lack of apps is becoming less and less, 9 out of 10 times people list apps they 'miss', its already available on WP.

Oh and there's a 3rd party Vudu app, 2 even. So enjoy. Cortana is coming with 8.1 as it seems, so speaking to your phone like it was a person can be done soon.
I can launch and call by just holding the home button and speaking already... Better then a mic constantly listening IMO.

VictorWho said,

Overrated!

I have a Lumia 521 and it calls out the same way my Droid Razr Maxx does. The WP ecosystem is nothing compared to Google's. The internet speed (my 521 has 4G) are the same, except the Razr Maxx is faster and that's because it's on Verizon.

There is absolutely NO DIFFERENCE in quality on experience. If I put my 521 against my Moto X, the Moto X blows the 521 out of the water with Kit Kat installed. With the 521, I can't call out to the phone and ask what the weather is outside w/o touching it. With the 521,can I have access to my Vudu movie collection? Picture quality is practically the same using the camera.

Lastly, Windows Phone isn't perfect for anyone because it's missing a lot of Apps.

What?

The 520 is under 100 dollars off contract. Not 300. I am not sure what you are trying to say because it seems like you are saying the 520 performs about the same as the moto x =). Minus hands free weather when no window is available and minus vudu.

Yeah the price is lower in the US, here it isnt. Makes the point even stronger though.
Ive used a 520 and if it wasnt for the camera, there was absolutely no point in me getting the 920.

"it's missing a lot of Apps"... do you even know what you are talking about ? As if a low end Android phone can run all the apps in the Play Store lol. Lately I just got 2 Android phones for free. One was a Samsung and one a Hawei. They are HORRIBLE.

C#Rocks said,
"it's missing a lot of Apps"... do you even know what you are talking about ? As if a low end Android phone can run all the apps in the Play Store lol. Lately I just got 2 Android phones for free. One was a Samsung and one a Hawei. They are HORRIBLE.

Even the high end Android phones are pretty horrible in my experience - HTC throws you under the bus less than 18 months after shipping a phone so you end receiving no updates with Samsung procrastinating with its own updates and failing to actually make Kies stop sucking so badly on OS X or Windows. Honestly, it is a wall to wall cluster#### but alas it seems people will choose to go with an inferior product because it isn't Microsoft or Apple.

C#Rocks said,
Believe me .... most people don't have an idea they're buying an Android! They just go with the flow.

This, some know what android is but few know more then "Its an OS and something with Google".
Just like people never seem to know which Windows they are running. Go work on a support and you will understand the "What does the start menu look like"...

WOW...so that's what the breakdown of 3.4% marketshare looks like.

This proves my point to Paul Thurrott and all the other Windows Phone users: Nobody cares about camera megapixels.

It just doesn't make sense the release the Nokia X "closed platform" Android phone if you can buy the 520 or soon 525 for less. I'm sure that Android doesn't work nearly as fast as WP on a low spec phone. They should simply bring out even lower spec WP phones like a 420 or so to compete with other low cost offerings.

They're designed for completely different markets. The X is designed as a replacement for the low cost Asha range and isn't designed to compete with the Lumia range. Besides, the X will probably be a one off once the sale to Microsoft completes.

jakem1 said,
They're designed for completely different markets. The X is designed as a replacement for the low cost Asha range and isn't designed to compete with the Lumia range. Besides, the X will probably be a one off once the sale to Microsoft completes.

The specs of the X though sound like they'll be able to run WP just fine, maybe by not using WP they'll save on the OS fee and shave another $20-$30 off the 520s price?

This is why MS should just give WP and RT away for free or very very cheap, make it up from the store and the fees from x86 Windows.

The Asha's are feature phones and the X is a smartphone just like the Lumia's. I don't see them in a different market. If it wouldn't move up-market they could have stayed with the existing Asha OS.

Gungel said,
The Asha's are feature phones and the X is a smartphone just like the Lumia's. I don't see them in a different market. If it wouldn't move up-market they could have stayed with the existing Asha OS.

Maybe this is the first step in dropping the Asha OS? If I remember correctly they run on S60? It's very old and limiting and I doubt MS will bother keeping it around, added costs and so on. Might as well take AOSP, toss in all the MS and Nokia services to make up for no Google and have it replace the Asha OS going forward.

Gungel said,
The Asha's are feature phones and the X is a smartphone just like the Lumia's. I don't see them in a different market. If it wouldn't move up-market they could have stayed with the existing Asha OS.

So - how is asha a feature phone and the Lumia 520 is not? tell me the difference

jakem1 said,
They're designed for completely different markets. The X is designed as a replacement for the low cost Asha range and isn't designed to compete with the Lumia range. Besides, the X will probably be a one off once the sale to Microsoft completes.

I doubt they would go for Android giving the memory bloating and CPU hogging nature of it but it is plausible that if the X is supposed to be a replacement for Asha then it is plausible for Nokia to adopt Tizen which is top to bottom native code and there really isn't much concern when it comes to application ecosystem other than ensuring that it is responsive on low phone specifications.

George P said,
The specs of the X though sound like they'll be able to run WP just fine, maybe by not using WP they'll save on the OS fee and shave another $20-$30 off the 520s price?

This is why MS should just give WP and RT away for free or very very cheap, make it up from the store and the fees from x86 Windows.

You really think that Windows Phone 8 is that expensive to licence? that Android is some how magically free not only to sell but also all the development required for long term support in terms of updates and upgrades once the phones actually ship?

TAKEITBILL said,
If it replaced by NOKIA X, big loose for MS.

You're making the fatal mistake of equating rumours with an actual announcement. Nokia hasn't announced any specifics so how about holding back before making claims that Nokia is definitely going to do 'this' or 'that'.