AdDuplex: Nokia Lumia 520 continues to dominate Windows Phone handset market

There does not appear to be anything that can stop Nokia's Lumia 520 handset. The budget priced smartphone continues to be the number one Windows Phone worldwide, according to the latest numbers from in-app advertising company AdDuplex.

Their latest monthly report, based on collecting data from 2,499 apps running their SDK on December 27th, shows that the Lumia 520 now has a worldwide market share of 30.8 percent among all Windows Phone devices. In November, the data indicated that the 520 claimed 26.5 percent of the share of Windows Phone handsets. When considering just Windows Phone 8 devices, the 520 has a nearly 40 percent share of that market.

In the US, AdDuplex showed that the 520's cousin, the Lumia 521, has secured 30.2 percent of the total Windows Phone market share, compared to just 22.8 percent in November. However, the the Lumia 520 is also gaining a larger audience in the US. AdDuplex says their data shows that it has risen to second place in December to 12.2 percent, compared to fifth place and a share of 7.2 percent in November. The company suggests that the increase for the 520 is due to recent price cuts and holiday sales.

While the low price, and no contract, Nokia Lumia phones have proven to be popular, the high end smartphones like the Lumia 1020 and 1520 are still not in the top 10 in the Windows Phone ecosystem, according to AdDuplex's numbers.

Source: AdDuplex | Image via AdDuplex

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recently ive got really fed up with android for being fragmented and not issuing me an update to kitkat for a long time now, instead i have google services that drains the hell of my battery in no time, without using my phone at all, in 3 days i have to recharge it


i turned off almost every useless service, including google play store and now my phone has lasted a week, i listened music on spotify, watched flash videos from firefox and the battery is at around 40%


im so sick with android, almost sick enough to make my next phone windows phone, so is wp better than android? ive never used another smartphone os and i have no intention to spend as much money as apple wants for one of their funny looking phones

Saex_Conroy said,
recently ive got really fed up with android for being fragmented and not issuing me an update to kitkat for a long time now, instead i have google services that drains the hell of my battery in no time, without using my phone at all, in 3 days i have to recharge it


i turned off almost every useless service, including google play store and now my phone has lasted a week, i listened music on spotify, watched flash videos from firefox and the battery is at around 40%


im so sick with android, almost sick enough to make my next phone windows phone, so is wp better than android? ive never used another smartphone os and i have no intention to spend as much money as apple wants for one of their funny looking phones


I've come across from Android and let me just say that once u get the right windows phone (Lumia 1020 for me), you'll realise how disjointed and inefficient Android really is.

the WP OS is very seamless, fluid and is all connected aesthetically... Android for me was like using band aids on top of each other... In saying this i had a galaxy s2, which was possibly crap compared to the latest lineup.. However friends of mine with the S4 lag over time, need to be rebooted weekly to stay fresh, and all this with amazing specs?? Come on, my mums lumia 520 with barely a quarter the specs remains fluid and snappy after months of remaining switched on!! Talk about an efficient OS! With my 1020 its even better...

having rambled on, i know I've said Android is inefficient, however i truly believe Samsung have injected Android with as much **** as possible, completely ruining the pure Google Android experience... I have a nexus 7 and its amazing to use, purely as a tablet, not a phone... Playing games, NES emulators, web browsing, watching videos, es file explorer to manage my nas, etc.

for me, the nexus tablet is great for all that stuff, but for daily phone use: emails, sms, calls, typing, light web surfing, etc, windows phone offers an amazing, truly connected and efficient experience...

just my 76 cents...

Adam

i hon

I actually think it`s a shame that Nokia have 80% of the Windows Phone market. If there were more manufacturers making devices then i could see some great choices out there with different styles available to suit different tastes.
2014 will hopefully see more decent non Nokia Windows Phones...

So in other words, no one is making money on Windows Phone. Not the manufacturer, not the carriers, not the app developers, nor microsoft.

How do we know there isn't a selection bias. I would guess that people with less money buy fewer apps (and use ad-supported versions) and cheaper phones. People will more money buy apps (so fewer ads) and more expensive phones.

We do not, and except if it's for Microsoft, we will never know this for 100% sure, but AdDuplex has the largest base for now and I doubt that 920 users will download less free apps than 520 users that it would make such a difference.

That's a good point, and I think it could work the other way too. People that buy an inexpensive phone don't really care about apps that much and just want some of the mainstream services they use. Isn't this ad service mostly used by games?

greenwizard88 said,
How do we know there isn't a selection bias. I would guess that people with less money buy fewer apps (and use ad-supported versions) and cheaper phones. People will more money buy apps (so fewer ads) and more expensive phones.

That's a flawed logic. Most apps people use are free so whether you have a $600 or $60 phone, you still use the same Facebook, Skype, etc which are free for everyone regardless of the size of their wallet.

For good reason because it's a great phone for not a lot of money. I like if I break the thing, I can just swing by Best Buy and grab another for $99 or less. The only real compromise is the camera with no front facing and no flash.

The 1520 just came out last month, of course is not going to have market share. I bought a 1520 off contract and the price is not for everybody.

macoman said,
The 1520 just came out last month, of course is not going to have market share. I bought a 1520 off contract and the price is not for everybody.

It is not just the price, I paid the same amount for my 920 one year ago; with a 6" screen is a niche device.

Fritzly said,

It is not just the price, I paid the same amount for my 920 one year ago; with a 6" screen is a niche device.

I agree that it's very niche with that size screen + the high price but the 1320 for $380 at 6" is a good deal IMO, that one should do well.