Adduplex: Windows Phone 8 devices now outnumber WP 7 in the US

In November 2010, the first smartphones made to work with Microsoft's Windows Phone 7 mobile OS went on sale. In November 2011, the first Windows Phone 7.5 devices were made available. Last week, Microsoft officially announced that many of those older devices would be getting an update to Windows Phone 7.8.

Now, well over two years after the launch of the first Windows Phone 7.x smartphones, a new report claims that there are now more of the new Windows Phone 8 smartphones being used in the US. The report comes from Adduplex, which run an online Windows app ad service and has posted information about both Windows Phone and Windows 8/RT device usage in the past based on its online data generated by its ads.

In a post on its Twitter account Monday, the company said:

 

This snippet of news reveals two things. One is that Windows Phone 7.x sales in the US were extremely slow, even with the Windows Phone 7.5 relaunch in 2011. The other thing is that the public in the US seems to have had a better experience with Windows Phone 8 devices, and we suspect that has to do with the popularity of the Nokia Lumia 920 from AT&T.

Source: Adduplex on Twitter

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13 Comments

sviola said,
What I get from this is that WP has doubled its penetration in the US market.

Not really, it's possible that some WP7.x owners replaced their first generation (2010 contracts ended in 2012, like mine did) with a WP8.

BajiRav said,

Not really, it's possible that some WP7.x owners replaced their first generation (2010 contracts ended in 2012, like mine did) with a WP8.

I'm sure that a number of users have upgraded like I as well did but the speed at which this happened is the thing. 90 days hints at a influx of newer users and not just upgrades alone imo.

GP007 said,

I'm sure that a number of users have upgraded like I as well did but the speed at which this happened is the thing. 90 days hints at a influx of newer users and not just upgrades alone imo.

I am sure it has, just saying that this doesn't mean the share has doubled.

Euphoria said,
Is this suppose to be a good news?

Yes it is. The USA market is the hardest market to conquer for Microsoft. The iPhone remains incredibly popular, everyone seems to want the same thing over there. But WP8 adoption seems to go much faster. It will take a long time before the USA will see similar numbers as the rest of the world but at least they are making progress.

As for my own country (The Netherlands), WP8 devices seem to be appearing everywhere. Of course you really notice when someone is walking around with a WP8 but it does seem like a very large percentage of consumers are picking up Windows Phones. Then again in The Netherlands it has now become cool to hate on the iPhone 5.

Sucks for WP7.8 users stuck in contracts with 2nd generation phones, especially the first-generation Lumia buyers. WP7.8 is a dead-end with all new apps going to WP8.

I'm good with my WP8 phone though.

I got a Lumia 900 and for some reason I'm eligible for upgrade in July of this year.

I'm going to wait for the Lumia 941 though.

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