Adobe launches “We (Heart) Apple” campaign

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In what has been a back and forth argument between Adobe and Apple, over the lack of Flash in the iPod touch, iPad, and iPhone, has taken a different twist this morning.

Over at Engadget, Adobe has launched a “We (Heart) Apple” campaign with webpage ads, and even a full-page advertisement in today's copy of Washington Post.  The campaign also contains a second message, “What we don't love is anybody taking away your freedom to choose what you create, how you create it, and what you experience on the web.”

During the heated battle between to two, Steve Jobs posted his “thoughts on flash”, stating reasons behind Apple not supporting Flash.  Apple's lack of Flash support on any ‘iproducts' has forced Apple to embrace HTML5 as a standard on their device.

Adobe has responded to Apple - you can read the whole thing here - but here are the major points:

  • It was Adobe who supported Apple in the beginning. 
  • Mac users don't buy half of Adobe's Creative Suite products, Creative Suite users purchase Macs as their platform of choice. If Adobe dropped Mac support, Apple would sell far less computers.
  • Creating a browser that supports open standards is not the same thing as "creating open standards."
  • iProducts are missing out on plenty of video content, to say otherwise is simply untrue.
  • Not supporting Flash because of its past inability to handle H.264 is wrong.

Stuck in the middle of the battle between Adobe and Apple is the consumer, who is the only party suffering.  Apple seems to believe that they know exactly what customers want but Adobe has continued this fight and for good reason. 

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zagor said,

you obviously conveniently ignore the whole 27" imac saga (just to give you an example). you should check what's available out there. There are PCs that are of similar or better quality than an imac.

Not in regards to quality, size, service, reliability, and style. In addition, neither of the alternatives come with Mac OS X which is a major selling point. You can also use boot camp and install Windows 7 on a Mac so it is easily the most versatile solution.

MarenLBC said,

I have been an astronaut for the past 10...see how easy that was?


if jumpin up an down makes you an astronaut, yes, I believe you are one.

MarenLBC said,

Not in regards to quality, size, service, reliability, and style. In addition, neither of the alternatives come with Mac OS X which is a major selling point. You can also use boot camp and install Windows 7 on a Mac so it is easily the most versatile solution.

quality:low grade parts that can be found in cheaper windows prebuilts
size:looks like the same size as any PC to me? am i missing something here?
service:prebuilt pc manufcaturers have very good service from what i hear, stores like bestbuy or future shop have all the services of the apple store and they cost less.
reliability: from people i know that own both or use a windows pc and a mac, they tell me the windows pcs crash less, and have less problems.
style: i doubt you've seen my custom built pc, all black, even the inside is black and nice window to show off what's under the hood along with some not too overstated LED lights on the fans.

SaltLife said,

isn't that illegal?


right, setting your own products' price is illegal, but blocking competition isn't?

I feel that Adobe is making a mistake consistently trying to 'prove' itself. The tech industry knows where it's position lies, and with these advertisements it makes them look week, scared. The first statement was enough. It made headlines and they got their point across. This is just nonsense.

As for flash on a mac. I've personally never had a 'crash' or any other problems with flash on my device. I only watch videos on youtube.com (no other sources) or I'll watch silverlight videos from netflix.

But, this debate has always been about mobile applications. I personally see no reason for flash on a mobile device, as I stated in an earlier post they only thing you miss out on is games. Because I for one, do not want to view hulu in a web app, but as an application from the store. I want to deal with it natively like tv.com.

Does it suck they want it closed down, I suppose. But flash was never on a mobile device (reliable version, I know windows 6.5 had flash 9 but it never worked) before so I don't really see the problem. Apparently the next iteration of Android will have it. And once we get it, then we shall see what we are really missing. I sure do hope I don't get pop-ups on my phone

ManOfMystery said,
Oh my God, GROW THE **** UP ADOBE and stop this childish back-and-forth quabble! It's really getting old and pathetic! To Adobe's execs: If you really think Adobe is as big as you think it is and you keep shoving that down our throats then why the hell do you feel threatened by a company like Apple? Instead of bitching and moaning constantly, how about you build a better product that doesn't consume battery power in a big "GULP" or drive the CPU to 100% and cause it to scorch and maybe then Apple will adopt it for its mobile devices and you can finally shut the **** up!

They know Apple is going to speed up the inevitable, their demise. At least in regards to web technology.

ManOfMystery said,
Oh my God, GROW THE **** UP ADOBE and stop this childish back-and-forth quabble! It's really getting old and pathetic! To Adobe's execs: If you really think Adobe is as big as you think it is and you keep shoving that down our throats then why the hell do you feel threatened by a company like Apple? Instead of bitching and moaning constantly, how about you build a better product that doesn't consume battery power in a big "GULP" or drive the CPU to 100% and cause it to scorch and maybe then Apple will adopt it for its mobile devices and you can finally shut the **** up!

What are you trying to get at? Adobe is playing a sexy game with Apple but not the game that involves being a child.

MarenLBC said,

They know Apple is going to speed up the inevitable, their demise. At least in regards to web technology.

Doubtful. They have already started making Flash output to HTML5 though it has a long way to go. Apple plans on having full support of HTML5 on its devices. Adobe should take the hint, shut up, and start expanding that feature of flash. Photoshop is still the best commercial graphics software on the market IMO. It is definitely the most widely used(even if most of the users pirate it). Not to mention the acrobat software. Doesn't Adobe generate most of its business revenue from that?

Note: When I say Flash, I mean the software developer, not the player.

ManOfMystery said,
Oh my God, GROW THE **** UP ADOBE and stop this childish back-and-forth quabble! It's really getting old and pathetic! To Adobe's execs: If you really think Adobe is as big as you think it is and you keep shoving that down our throats then why the hell do you feel threatened by a company like Apple? Instead of bitching and moaning constantly, how about you build a better product that doesn't consume battery power in a big "GULP" or drive the CPU to 100% and cause it to scorch and maybe then Apple will adopt it for its mobile devices and you can finally shut the **** up!

About the only thing mysterious about you man is the lack of facts in your post. Flash performance has as much to do with what adobe does as the quality of the underlying operating system. Adobe has done their part, Adobe has invited Apple to work with them on improving Flash - Apple told Adobe to p-ss off. Adobe extended an olive branch for co-operation and Apple told them to p-ss off. Now tell me, why on earth should anyone stand up for Apple given those circumstances?

rawr_boy81 said,

About the only thing mysterious about you man is the lack of facts in your post. Flash performance has as much to do with what adobe does as the quality of the underlying operating system. Adobe has done their part, Adobe has invited Apple to work with them on improving Flash - Apple told Adobe to p-ss off. Adobe extended an olive branch for co-operation and Apple told them to p-ss off. Now tell me, why on earth should anyone stand up for Apple given those circumstances?

Why on earth should Apple fix Adobes problem? Its their software, fix it.

tuxplorer said,
WHY ADOBE? Please discontinue CS5 for the Mac instead.

This is prob an ignorant statement of mine but if they did that no one would have a reason to buy the Mac Pro.

If adobe would fix there stuff then apple would not say what they do and please release a 64bit version of flash for the users who need it as there are more 64bit users around now and you adobe have had more than enough time to test/create a 64bit flash build, if you don't want to die a meaninless death then just do it.

ilev said,
Adobe is afraid to tackle Microsoft which agreed with Job's views on flash and thinks that HTML5 is the future.

Ummm you realise that Adobe realises HTML5 is the future hence they offer exporting from Flash to HTML5? the only difference between Microsoft and Apple, Microsoft live in the real world and realise that Flash is going to be here for at least another 5 years at the very least. How about you joining the real world as well - Flash is here to stay whether you like it or not.

ilev said,
Adobe is afraid to tackle Microsoft which agreed with Job's views on flash and thinks that HTML5 is the future.

are you trying to make a clever statement? Try harder. Even though MS have a competing product, the relations between adobe and MS is not strained. They still are able to find common ground and work together. As a result, flash works great on windows compared to os x.

zagor said,

are you trying to make a clever statement? Try harder. Even though MS have a competing product, the relations between adobe and MS is not strained. They still are able to find common ground and work together. As a result, flash works great on windows compared to os x.

That doesn't mean the Microsoft doesn't still thinks the Flash is crap and unsecure.

Edited by ilev, May 14 2010, 5:46pm :

Yes I do know Steve is married...to another narcissistic loser...lol. STEVE the clock is ticking old man....just a few more ticks on the clock and Apple will finally rot out of existence.

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