Apple has been taking it on the chin in the past couple of weeks since the company officially released Final Cut Pro X. The latest version of its popular video editing software has been slammed by critics who have complained that the software is missing a number of important features. Now rival Adobe is using this frustration as a way to perhaps take some market share away from Final Cut Pro by offering its users a cheaper way to use Adobe's video editing software.
In a press release this morning, Adobe is offering people who have purchased any of the versions of the Final Cut Pro software a whopping 50 percent discount on Adobe's CS5.5 Production Premium or Premiere Pro CS5.5 products. The two products went on sale last April. The 50 percent discount also applies to people who have purchased any version of the Avid Media Composer. More info on the "switcher" program can be found at Adobe's web site. The program will end on September 30.
Apple has tried to keep its Final Cut Pro users happy following the release of Final Cut Pro X. It has allowed people who have bought the software via iTunes to get their money back even though its normally against the company's terms of service. Apple has also set up a FAQ page about the changes in Final Cut Pro X. The page admits that while some features are in fact gone for good other missing features will be added in upcoming updates to the software.